According to the research report titled ‘Global Programmatic Advertising Market - Analysis By Auction Type, Display Type, By Region, By Country (2022 Edition): Market Insights and Forecast with Impact of COVID-19 (2022-2027)’, available with MarketStudyReport, global programmatic advertising market was worth USD 136.74 billion in 2021 and is anticipated to record a notable CAGR during 2022-2027.

Report findings suggests that rising popularity of smartphones and growing digitalization are the major growth determinants for global programmatic advertising market.

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For the unversed, programmatic advertising allows businesses to customize advertisements according to the unique demands of their clients. It has become a very successful marketing tool and a dynamic marketing channel for various advertising agencies and businesses. Programmatic advertising is an automated bidding tool for online marketers and publishers that enables decision-making and option evaluation in real-time automation. It is widely applicable in the public and private sectors of commerce.

Based on auction type, the industry is divided into unreserved fixed-rate, invitation only, automated guaranteed, and open auction. In terms of display type, worldwide programmatic advertising market is split into web, and app.

Regionally, Americas (U.S., Brazil, Canada), Asia Pacific (Australia, China, South Korea, Japan), Europe (Germany, France, UK, Italy), and Middle East & Africa are thoroughly examined to discover opportunities and understand the ever-changing industry dynamics.

Among these, Asia Pacific market is anticipated to expand significantly over the stipulated timeframe, owing to emergence of multinational corporations, developing infrastructure, extensive usage of smartphone, and rising interest in online shopping as well as urbanization trends in the region.

Meanwhile, the market in Americas is estimated to hold a major revenue share over the forecast period.

From the competitive frame of reference, Alibaba Group Holding Limited, Roku Inc., AT&T Inc., Amazon.com Inc., Magnite Inc., Tencent Holdings Ltd., Alphabet Inc., Verizon Communications Inc., Adobe Systems Incorporated, and Echo Marketing Inc. are the leading players in global programmatic advertising market.