According to the market analysis report titled ‘Global Programmatic Advertising Market - Analysis By Auction Type, Display Type, By Region, By Country (2022 Edition): Market Insights and Forecast with Impact of COVID-19 (2022-2027)’, available with MarketStudyReport, global programmatic advertising market, which generated revenues worth 136.74 billion in 2021, is expected to amass notable gains by 2027.

The growing smartphone sector, increasing digitalization, and focus on multinational businesses to offer tailored advertisements as per their customer’s requirements are some of the key factors driving the expansion of the global programmatic advertising market.

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For those unaware, programmatic advertising is an effective tool and a dynamic marketing channel that helps several businesses and advertising agencies in generating revenue. It allows businesses to deploy adverts based on their client requirements.

The latest global programmatic advertising market research report highlights the key growth drivers and other expansion avenues that are defining industry growth patterns in the upcoming years. The report also offers crucial insights regarding the various market segmentations to comprehend the various revenue generating avenues prevailing in this industry vertical.

The overall market is categorized on the basis of value, auction type, display type, and regional contribution. Based on auction type, the market is fragmented in terms of the open auction, automated guaranteed, invitation-only, and unreserved fixed-rate.

Moving on to the display type, the market is segmented into app and web segments.

The geographical analysis of this business space extends to Middle East & Africa, Americas, Asia-Pacific, and Europe, with major emphasis on countries such as South Korea, Brazil, China, Japan, Australia, Italy, France, U.K., Spain, Germany, the U.S., and Canada.

The report claims that Asia Pacific market is expected to grow exponentially over the forecast period, owing to growing infrastructure, widespread smartphone usage, the expansion of multinational businesses, increasing urbanization, and the surging adoption of online shopping.

Meanwhile, Americas held the maximum share in the global programmatic advertising market in 2021.

Alibaba Group Holding Limited, Roku, Inc., AT&T Inc., Amazon.com Inc., Magnite Inc., Tencent Holdings Ltd., Alphabet Inc., Verizon Communications Inc., Adobe Inc., and Echo Marketing Inc. are the leading companies influencing the global programmatic advertising market.