According to the research report titled ‘Global Protein Powder Market Size study, by Product (Animal protein (Whey protein, Casein and Caseinates, Milk protein, Egg protein, Gelatin) Plant protein(Soy protein, Wheat protein, Pea protein, Others)) by Application (Supplements and Nutritional powder, Beverages, Protein and Nutritional bars, Bakery and Confectionery, Breakfast Cereals, Meat and Meat product, Dairy Products, Infant Nutrition, Animal feed, Others) by Form(Isolated, Concentrates, Others)and Regional Forecasts 2021-2027’, available with Market Study Report, global protein powder market size was worth USD 19.35 billion in 2020 and is expected to multiply with a CAGR of 7% over 2021-2027, subsequently reaching USD 30.5 billion by the end of the assessment period.
 

As per the findings of the report, increasing number of health-conscious consumers and improving living standards are the key factors fueling global protein powder market growth. Besides, rising cognizance regarding advantages of the product such as simplified weight administration and increased vitality is adding to the industry progression.
 

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For the unversed, protein powder is an additional protein supply that influences protein metabolism and, potentially, muscle activity execution. Its benefits include muscle toning, increase in energy, body strengthening, injury recovery, and lean mass building, among others.
 

Rising disposable income and high obesity rate among children and adolescents is significantly contributing to the market development.
 

Considering factors restraining the industry expansion, negative publicity and claims are anticipated to act as a major challenge for businesses operating in this domain.
 

Speaking of regional front, Latin America (Mexico, Brazil), North America (Canada, the United States), Asia Pacific (South Korea, Australia, Japan, India, China), and Europe (Italy, Spain, France, Germany, the United Kingdom) are the leading contributors to worldwide protein powder market growth. Of these, Asia Pacific industry is predicted to record a CAGR of 6.9% through 2027, owing to booming population, with China and India being the most prominent markets in the region. Further, improved lifestyle, rising economy, and growing awareness of nutritional benefits of the product are driving the regional market expansion.  
 

Major contenders in global protein powder market sphere are North Coast Naturals, Sunwarrior, Axiom Foods Inc., Ezyprotein, NutriBiotic, Fit Foods Ltd., Pulsin, Pure Protein, Growing Naturals, and Source Naturals.