As cited by the research report titled ‘Global Ready-to-Drink Protein Beverages Market Size study, by Source (Whey, Casein Soy and Other Sources), by Distribution Channel (Supermarkets/Hypermarkets, Pharmacies/Drugstores, Specialist Retailers, Online Retail and Other Channels) and Regional Forecasts 2021-2027’, available with MarketStudyReport, global ready-to-drink protein beverages market was worth USD 1.34 billion in 2020 and is projected to grow with a CAGR of 7.72% to accumulate USD 2.26 billion over 2021-2027.
 

Rising demand for fitness clubs in consort with increasing protein intake by people to maintain workout productivity is a major factor driving global ready-to-drink protein beverages market growth. As per Statista, number of health and fitness clubs around the world has increased to 205,000 in 2019, from 201,000 in 2016.
 

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Increasing number of new product launches with innovative flavors is also positively swaying the industry trends. For instance, Ascent Protein launched Recovery Water in August 2020, essentially a water-based beverage containing high-quality protein with electrolytes to help athletes recover post-workout quickly. Similarly, Nestlé-owned Garden of Life launched four ready-to-drink protein beverages in 2019.
 

For the record, ready-to-drink protein beverages are made up of high protein content that can be consumed on the go.
 

In addition, expanding food & beverages sector, increasing consumption of protein-enriched drinks, and growing adoption of organic products are generating lucrative opportunities for the industry development. On the downside, easy availability of affordable alternatives is likely to restrain the market progress over the estimated timeline of 2021-2027.
 

Based on source, global ready-to-drink protein beverages industry is segmented into whey, soy, casein, and other sources. Considering distribution channel, the marketplace is categorized into supermarkets/hypermarkets, specialist retailers, pharmacies/drugstores, online retail, and other channels.
 

The geographical analysis of the industry is studied for the major regions like North America, Asia Pacific, Europe, Latin America, and the rest of the world. Experts cite that North America is expected to obtain considerable market share owing to increasing consumer awareness regarding the benefits of protein consumption, growing adoption of plant-based diet, and presence of product differentiation in the region.
 

Meanwhile, Asia Pacific market is anticipated to showcase significant growth rate over the estimated timeline of 2021-2027, on account of rising consumption of ready-to-drink beverages, growing awareness regarding physical workout and maintaining the protein rich diet base at the same time, along with introduction of new products in the region.
 

Prominent players influencing the global ready-to-drink protein beverages industry trends are Herbalife International of America Inc., Makers Nutrition LLC, Halen Brands Inc., Unilever PLC, GlaxoSmithKline plc, Vitaco Ltd., MusclePharm Corp., Amway India Enterprises Pvt. Ltd., General Nutrition Centers Inc., and Abbott Laboratories.