July 22, 2021
According to the research report titled ‘Global Scottish whisky Market Size study, by Product Type (Single Malt, Blended Malt, Blended, Single Grain, Blended Grain, and Organic), Price Range (Premium, High End Premium, and Super Premium), Distribution Channel (On Trade and Off Trade), and Regional Forecasts 2021-2027’, available with Market Study Report, global Scottish whisky market was worth USD 5.53 billion in 2020 and is expected to register 5.45% CAGR with a valuation of USD 8.02 billion through 2027.
Escalating demand of premium alcoholic drinks with surge in consumer spending capacity, in consort with cognizance regarding the health benefits of the product are propelling the growth of global Scottish whisky market.
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According to IWSR (International Wine & Spirit Research), the rate of global consumption of alcohol in 2019 was 27.6 billion nine-litre cases and is expected to reach 28.5 billion cases by the year 2023.
For the unversed, Scottish whiskey is prepared from malted barley and other cereals like wheat or maze and is to be prepared in Scotland itself. The preparation process includes mashing of grains followed by conversion into fermentable substrate, fermentation, and finally distillation in the same distillery.
Introduction of beneficial trade policies like decrease of import taxes on spirits as well as focus among alcohol manufacturers on developing single cask bottling are also catalyzing the industry outlook.
On the contrary, harmful consequences of excessive intake of Scottish whisky as well as stringent governmental directives on its manufacturing and processing are likely to hamper the growth of the business domain over the analysis timeframe.
In terms of product type, worldwide Scottish whisky market is classified into organic, single grain, single malt, blended, blended malt, and blended grain. Speaking of price range, the industry space is bifurcated into premium, super premium, and high-end premium, whereas distribution channels include on trade, and off Trade.
Regionally, North America held major industry share in the recent past, owing to increasing populace and surging consumption of alcohol. Parallelly, Asia Pacific market is anticipated to record a strong growth rate over 2021-2027, creditable to rising number of clubs, pubs, and restaurant as well as rapid urbanization, coupled with increasing discretionary income.
Leading companies in global Scottish whisky market sphere include Pernod Ricard, The Brown-Forman Corporation, William Grant & Sons Ltd., Bowmore Distillery, Arran Distillery, La Martiniquaise, Bacardi Limited, Edrington, LVMH Moët Hennessy Louis Vuitton, and Suntory Holdings Limited among others.