According to a research report titled ‘Global Smart Advertising Market Size study, by Component (Hardware, Software, Services) Product (Interactive Kiosks, Digital Poster, Digital Billboard, Others) by End Use (Corporate, Government, Education, Food & Beverages, Others) and Regional Forecasts 2021-2027’, available with MarketStudyReport, global smart advertising market is anticipated to amass sizeable returns by 2024.
 

Increasing advancements in technology, and growing number of wireless internet connections globally are the factors contributing towards the global smart advertising market growth.
 

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Supporting the statement, Statista revealed that there were 4.28 billion wireless internet users in 2020, which was 90% of the total active internet users worldwide, i.e., 4.7 billion. This percentage is anticipated to rise in the coming year due to the increasing affordability and engagement of the users.
 

Notably, smart advertising employs advanced technologies such as artificial intelligence (AI) and machine learning (ML) to target viewers based on numerous factors such as gender, age, and region. Extensive cognizance about benefits of smart advertising, and soaring usage of digital banners & billboards are aiding the industry outlook.
 

However, the market growth would be hampered by a scarcity of experienced professionals, and strict enforcement of government data privacy policies & regulations over the forecast period of 2021-2027.
 

Based on component ambit, worldwide smart advertising market is divided into software, hardware, and services. While, on the basis of product, the industry is segmented into interactive kiosks, digital poster, digital billboard, and others. Coming to end-user terrain, the marketplace is categorized into government, corporate, food & beverages, education, and others.
 

Speaking of regional landscape, the market spans across North America, Asia Pacific, Latin America, Europe, and Rest of the World. As per the report, North America held a significant market share in the recent past, due to prevalence of well-established wireless infrastructure and presence of renowned industries in the region. 
 

Asia-Pacific market, on the other hand, is expected to develop at a substantial rate between 2021 and 2027, owing to the factors such as rising corporate investment, and technical advancements. 
 

The major players in global smart advertising industry are Lamar Advertising Company, Changing Environments Inc., Outfront Media Inc., Clear Channel Outdoor Holdings Inc., CIVIQ Smartscapes LLC, IKE Smart City, Intersection Co., JCDecaux Group, and Exterion Media Group.