As per the report titled ‘Global Surfactant Market - Analysis By Type, By Application, By Region, By Country (2020 Edition): Market Insights, COVID-19, Implications, Competition and Forecast (2020-2025)’, available with Market Study Report, global surfactant market reached a valuation of USD 38198.5 million in 2019 and is expected to grow substantially during 2020-2025.
 

Global surfactant market growth is largely fueled by developing consumer consciousness regarding personal hygiene, cleanliness, self-grooming, and subsequent rise in expenditure on hair care, skin care, oral care, and home care products. Moreover, growing number of well-informer customer base, changing lifestyle, and increasing income levels are significantly contributing to the overall market growth.
 

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Based on type, global surfactant market share from anionic surfactants is slated to grow considerably in the upcoming years. High foam, dirt removal, and superior dispersion and emulsifying characteristics are favoring the product adoption for various end use applications like building and development, home care, pharmaceuticals, oil and gas, and agriculture. Further, growing awareness regarding contagions, personal hygiene, home cleanliness, and institutional and industrial cleaning will enhance the overall industry outlook.
 

Based on the application spectrum, personal care segment is expected to secure a significant portion of global surfactant market share, creditable to entrant of new shoppers in the mass items category and transfer of existing customers from mass to masstige and from masstige to prestige or renowned items that comprise a variety of hair care, skin care, and oral care products. Besides, spike in demand for various items like gels, creams and skincare products will continue to stimulate the segment growth. Further, growing availability of eco-accommodating individual care products and rising grooming awareness in countries with high population count, such as India and China, are boosting the segmental share.
 

Considering the geographical outlook, key contributors to global surfactant market remuneration are North America (United States, Canada), Asia Pacific (India, Japan, Thailand, China), and Europe (United Kingdom, Germany, Netherlands, Italy).
 

Industry experts cite that APAC market region is a premier growth hub for the industry owing to presence of a massive target population, increasing disposable income, and developing self-consciousness among people.
 

Speaking of the competitive landscape, top-tier players impacting global surfactant industry dynamics are DKS Co. Ltd., Croda International plc, Cepsa, Stepan Company, Galaxy Surfactants Ltd., Clariant AG, Lion Corp., Evonik Industries AG, The Dow Chemical Company, and Aarti Industries Ltd.