December 22, 2021
As cited by the research report titled ‘Global Toy Market (2021 Edition) - Analysis By Product Type, By Age, By Distribution Channel, By Region, By Country: Market Insights, COVID-19 Implications, Competition and Forecast (2021-2026)’, available with MarketStudyReport, global toy market generated revenues worth USD 93.63 billion in 2020 and is likely to amass notable gains over 2021-2026.
Expanding e-commerce sector coupled with augmenting sales of toys & games, especially when children are now spending more time indoors due to COVID-19 pandemic are the major factors driving global toy market growth. Rising demand for strategy-based and educational-based toys is further adding traction to the overall market size.
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Increasing popularity of multi-colored toy items among pre-school children is likely to propel the market growth as well. For the record, toys play a key role in the growth and overall development of a child, as they help in acquiring logical & reasoning skills required for the development of brain. Playing with toys & board games also helps children in learning as well as building social & communication skills.
Based on product type, global toy industry is segmented into infant & pre-school toys, games & puzzles, construction toys, dolls & accessories, outdoor & sports toys, and others. On the basis of age, the marketplace is divided into 0-8 years, 8-15 years, and 15 years & above. Considering distribution channel. the business space is categorized into e-commerce, traditional stores, supermarket, departmental stores, and others.
On the geographical front, the industry is categorized into North America, Asia Pacific, Europe. While the country level analysis includes, Canada, United States, Germany, France, U.K, Spain, Japan, India, China, and South Korea.
Experts cite China market is slated to garner notable returns over the estimated timeline since the local government relaxed its one-child policy and adopted the three-child policy to address the problem of aging population. Thus, the number of children is likely to rise in the upcoming years in the country, thereby positively swaying the industry dynamics in China.
Leading players swaying the worldwide toy industry are Clementine, Goliath Games, Thames & Kosmos, Playmobil, VTech, Tomy Company Ltd., Ravensburger AG, Mattel Inc., Lego A/S, and Hasbro Inc. These companies are collaborating with various marketing agencies and popular social media influencers that are related to kids' content to foster their brand image and drive in revenues from their gaming items.