According to the latest research report titled ‘Global Toy Market - Analysis By Product Type, By Age, By Distribution Channel, By Region, By Country: Market Insights and Outlook Post Covid-19 Pandemic (2020-2025)’, available with Market Study Report, global toy market was valued USD 22.10 billion in 2019 and is expected to sustain its growth with 1.4% CAGR through 2025.
 

As per the report findings, global toy market is largely driven by burgeoning population, and rising purchasing power of people in developing economies.
 

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Speaking of the Covid-19 impact, the pandemic has had minimal effects on global toy industry despite the disruptions in supply chain and temporary closure of retail outlets. This can be ascribed to the rise in popularity of e-commerce distribution channel. Further, growing demand for entertainment among kids as they remain confined to the walls of their home is expanding the market for toys.
 

Based on age, global toy market is fragmented into 15 years & above, 8-15 years, and 0-8 years. Among these, 0-8 years segment is expected to the lead the industry growth in the upcoming years, largely driven by demand from developing nations.
 

With respect to distribution channel, the industry is split into e-commerce, traditional store, supermarket, departmental store, others. Of these, supermarkets is slated to account for majority industry share due to convenience and easy accessibility for urban customers to shop.
 

The other key segment covered in the market report is product type (games and puzzles, construction toys, infant and pre-school toys, outdoor and sports toys, dolls and accessories, and others).
 

Considering the geographical landscape, key contributors to global toy market growth are North America (U.S., Canada), Europe (France, Germany, Spain, United Kingdom), and Asia Pacific (India, China, South Korea). Industry experts cite that North America currently leads the industry growth and will likely exhibit a strong growth rate during the forecast timeframe.
 

Elaborating on the competitive arena of global toy industry, companies have aligned their focus towards serving specific categories to gain a larger portion of the market share. For example, Mattel focuses on toys in the pre-school and dolls segments, whereas Hasbro mostly caters to actions figure, games and puzzle segments. Some of the other major players in this business space are Clementoni S.p.A., Goliath Games, Thames & Kosmos, LLC, Playmobil (Brandstätter Group), VTech Holdings Limited, Tomy Company, Ltd., Ravensburger AG, and Lego Group.