April 12, 2022
According to the business intelligence report titled ‘Global Toy Market (2021 Edition) - Analysis By Product Type, By Age, By Distribution Channel, By Region, By Country: Market Insights, COVID-19 Implications, Competition and Forecast (2021-2026)’, available with MarketStudyReport, global toy market was valued at USD 93.63 billion in 2020 and is expected to garner strong returns by 2026.
Growing inclination towards strategy based and educational toys among children, combined with burgeoning demand for multicolored toys are major factors aiding global toy market growth.
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Notably, toys play a key role in cognitive development of children. These activities help the kids to attain logical & reasoning skills, while also enhancing their social & communication skills.
The onset of the Covid-19 pandemic and the ensuing lockdown restrictions have forced children to remain indoors. This factor, along with growth in e-commerce sales are adding to the overall renumeration of the industry.
The global toys market is fragmented in terms of product type (games & puzzles, construction toys, dolls & accessories, outdoor & sports toys, others), age level (0-8 years, 8-15 years, 15 years & above), and distribution channel (traditional stores, departmental stores, online retailers, others).
The document provides an overview of size and expanse of this domain by extensively analyzing each sub-market within the parameters of demand, growth rate, and revenue share allowing stakeholders to make informed decisions.
From a regional standpoint, Asia Pacific market is expected to garner strong returns during the analysis timeframe. Specifically, the abolishment of ‘one child policy’ in China is expected to improve product uptake in the nation, thereby significantly contributing to market development.
Considering the competitive terrain, Clementine Toys, Goliath Games, Thames & Kosmos, Vtech, Tomy Company Ltd., Ravensburger AG, PlayMobil, Mattel Inc., The Lego Group, and Hasbro Inc. are the major players influencing worldwide toy market trends.