According to the recent research report titled ‘Global Virtual Mirror Market Size study, by Component (Software, Hardware and Services), by Deployment (Cloud and On-premises), by Technology (3D Body Scanning Photo Accurate VFR, 3D Augmented Reality & Virtual Reality and Others), Industry (Retail and Others) and Regional Forecasts 2021-2027’, available with MarketStudyReport, global virtual mirror market is projected to grow considerably over 2021-2027.
 

Surging demand for virtual product trials on e-commerce sites, increasing sales of fashion products online, increasing demand from automotive sector for improved viewing experience, and proliferating number of fashion stores are the primary factors driving global virtual mirror market growth.
 

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For the uninitiated, a virtual mirror is a device that simulates a mirror by displaying a user's own image on a screen. This technology is used in both online and in-store purchasing to show customers how an item of clothing, purse or another product might look on them.
 

In the future years, demand for the virtual mirror is projected to be fueled by new product launches and rising preference for hygiene in cosmetics and other retail items. Citing an instance, My Size Inc. in June 2020 introduced Sweet Fit, an interactive virtual mirror that uses augmented reality to detect a person's face and display a virtual wardrobe. Similar strategic moves by other firms are anticipated to add to global virtual mirror industry progression.
 

Speaking of challenges, hefty cost of the virtual mirror and its maintenance are likely to hinder the remuneration scope of the industry.
 

Coming to geographical ambit, Europe, North America, Asia Pacific, and Latin America are the areas studied for the regional assessment of the overall market.
 

North America currently accounts for major portion of overall market revenue owing to a strong presence of large retail brands and rising e-commerce penetration. In fact, credible sources cited that retail e-commerce revenue for clothes, footwear, and accessories in the United States increased to USD 110,602 million in 2020 from USD 102,542 million in 2019.
 

On the other hand, Europe industry is expected to accrue noteworthy returns by the year 2027, creditable to growing adoption of virtual mirrors among retail and hospitality verticals.
 

Prominent firms defining the competitive landscape of global virtual mirror market sphere are Virtual On Ltd., Virtooal.com, Textronics Inc., Terawe Corporation, SenseMi ViuBox, Inde, Icon Multimedia S.L., FittingBox S.A., Coitor IT Tech, and Cisco Systems Inc.