According to a research report titled ‘Global Water Softeners Market Size study, by Type (Salt Based Water Softeners, Salt Free Water Softeners), by End-Use (Residential, Industrial, Municipal) and Regional Forecasts 2020-2027.’, available with Market Study Report, global water softeners market was valued at USD 7.69 billion in 2019 and is projected to garner a CAGR of 6.8% through 2020-2027, subsequently amassing a 13.02 billion valuation by the forecast period end.
 

Report findings state that global water softeners market is primarily driven by growing adoption of softener structures to remove unwanted materials from water and reduce risk of diseases, along with rising investments by leading companies in this field. Moreover, introduction of green water softening systems is also anticipated to propel the overall market remuneration in the upcoming years.
 

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For the record, WHO, reported that approximately 17% of the global population uses water from unprotected and remote sources, 32% population uses water from included sources and 51% from centralized (piped) machines to the plot, creating a huge opportunity for the overall water softeners market growth.
 

For the uninitiated, water softeners are used to break magnesium and calcium salts in hard water and replace them with other softer minerals such as potassium and sodium. Boiling hard water leaves depositions of calcium and magnesium salts on pipes, boilers, kettles and radiators that may cause blockages and decrease performance, which may even lead to bursting of boilers. Customers are increasingly adopting water softener structures to counter such contingencies.
 

Despite the positive industry outlook, alternative water treatment methods are anticipated to pose a threat to the industry growth in the upcoming years.
 

On the regional front, the research for global water softeners market spans across North America, Europe, Latin America, and Asia Pacific. North America captured a significant market share in the recent past owing to the sharp rise in number of people living in hard water affected areas.
 

Meanwhile, Asia Pacific region is estimated to register a remarkable growth rate during the forecast period. Factors such as adoption of advanced technologies and increasing population are likely to boost regional growth.
 

Key contenders in global water softeners market sphere are Pelican Water Systems, Marlo Inc., Kinetico Inc., Harvey Water Softeners Ltd., General Electric Company, EcoWater Systems LLC, Culligan International Co., Canature Environmental Products Co. Ltd, BWT A.G., and 3M Company.