As per the report titled ‘Global Waterless Cosmetics Market Size study, by Product type (Skincare, Hair care, Cosmetics, Others) by Sales Channel (Wholesalers/Distributors, Hypermarkets/Supermarkets, Convenience Stores, Specialty Stores, Departmental Stores, Online Retail, Other Retail Formats) by Price Range (Economy, Mid Range, Premium)and Regional Forecasts 2021-2027’, available with Market Study Report, global waterless cosmetics market is expected to expand at 13.3% CAGR over 2021-2027.
 

Growing popularity of organic cosmetics among socially aware consumers is primarily driving global waterless cosmetics market growth. The drive towards waterless formulations by premium brands and mass customers by reducing excess packaging and waste is contributing to the industry progression.
 

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For the unaware, waterless, anhydrous, water-free beauty refers to products that do not contain water, and instead rely on calming botanical components and nurturing oils to create more efficacious treatments while reducing the need for artificial components and non-essential fillers.
 

Beauty industry segments are getting increasingly specialized. For instance, the world's youth population is estimated to be around 1.2 billion and organic skincare buyers are more likely to be younger and ethnically diverse. Therefore, new participants are expected to enter the market as the waterless beauty trend gains traction, resulting in market expansion.
 

Despite the positive outlook, higher cost of waterless cosmetics than traditional cosmetics and skincare products as they are highly concentrated and use ethically sourced materials is negatively impacting the industry remuneration.
 

Elaborating on geographical ambit, the United States offers lucrative opportunities for global waterless cosmetics market expansion, accounting for roughly 80% of all sales in North America. Meanwhile in South Asia, India accounts for around a quarter of all waterless cosmetics sales. Millennial customers have become accustomed to technology, making them more knowledgeable than previous generations. Furthermore, better internet connectivity among millennials in India and popular western beauty trends are paving the way for the sale of waterless cosmetics in the nation.
 

Major contenders in global waterless cosmetics market sphere are Niconi Ltd., Ktein Cosmetics, Ruby's Organics, Clensta International Pvt Ltd., Loli Beauty, The Procter & Gamble Company, Kao Corporation, L'Oreal SA, The Waterless Beauty Company, and Unilever plc.