According to the research report titled ‘Global Wet Wipes Market Size study, By Product (Baby Wipes, Hand & Body Wipes, Facial & Cosmetic Wipes, Flushable Wipes, Others), By Distribution Channel (Supermarkets & Hypermarkets, E-commerce, Convenience Stores, Pharmacy, Others) and Regional Forecasts 2021-2027’, available with MarketStudyReport, global wet wipes market was worth USD 23.93 billion in 2020 and is anticipated to record a CAGR of 2.4% over 2021-2027 to amass a valuation of 28.3 billion by the year 2027.
 

The global wet wipes market growth is primarily driven by the rising female population in consort with increasing proportion of working women. According to catalyst.org, in 2020, women constituted 48.1% of India’s population, while the proportion for women workforce was 19.9% in the same year.
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For the unversed, Wet wipes, such as baby wipes, hand, and body wipes, are used as cleaning cloths. Growing awareness about hygienic needs, and rising spending on cleanliness & personal care will bolster the product demand, thus adding to the industry remuneration.
 

However, strict laws promoting eco-friendly products & practice may stifle market growth during 2021-2027.
 

Based on product terrain, worldwide wet wipes industry is divided into hand & body wipes, baby wipes, facial & cosmetic wipes, flushable wipes, and others. In terms of distribution channel, the market is classified into pharmacy, convenience stores, e-commerce, supermarkets & hypermarkets, and others.
 

The latest trends are studied across North America (U.S., Canada), Europe (UK, Germany, Italy, Spain, France), Asia Pacific (India, China, South Korea, Australia, Japan), and Latin America (Brazil, Mexico) to better understand the market potential over the analysis timeframe.
 

Among these, North America industry holds the significant revenue share at present, due to rising number of working women, and growing awareness towards hygiene.
 

Whereas Asia Pacific market is slated to grow at rapid rate during 2021-2027, owing to increasing disposable income of individuals, surging population of babies, and evolving lifestyle of consumers in the region.
 

The key players in global wet wipes marketplace are Essity AB, PDI Healthcare, Procter & Gamble Company, The Honest Company Inc., WipesPlus, Nice-Pak Products Inc., TLC International, Reckitt Benckiser Group plc, Kimberly-Clark Corporation, and Clorox Company.