According to the report titled ‘Global Whiskey Market Size study, by Type (Scotch Whiskey, American Whiskey, Irish Whiskey, Canadian Whiskey and Others), by Packaging Type (Bottles and Cans) by Distribution Channels (Food Service and Retail) and Regional Forecasts 2020-2027’, available with Market Study Report, global whiskey market was worth USD 61.7 billion in 2019 and is expected to touch USD 102.11 billion mark with 6.5% CAGR over 2020-2027.
 

Rising product demand from health-conscious generation with changing lifestyle, increasing discretionary expenses, surge in tourism, and substantial increase in the number of bars and restaurants are factors propelling the growth of global whiskey market.
 

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For the unversed, whiskey is an alcohol-based drink made from fermented grains mash. Notably, moderate consumption of whiskey has many benefits, including loss of weight and prevention from diabetes. It also cures common cold and sore throat. Efforts by manufacturers to diversify the product range by addition of flavors and formulations that offer varied taste with better quality is expected to aggravate the growth of global whiskey market.
 

On the downside, rising taxations and stringent regulations by the government on whiskey production are believed to be the restraints against market growth.
 

Based on type, worldwide whiskey market is divided as American whiskey, scotch whiskey, Canadian whiskey, Irish whiskey, and others. In terms of packaging, the product is available in bottles and cans. Speaking of distribution channels, the market is bifurcated as food services, and retail outlets.
 

The regional scrutiny of global whiskey industry is spans across North America, Asia Pacific, Latin America, Europe, and rest of the world. Of these, North America is poised to be significant contributor towards the industry expand over the analysis timeframe, pertaining to rising sales of whiskey across food service verticals.
 

On the similar lines, Asia Pacific market is anticipated to rise at strong growth rate during the study period. Sizeable increase in the number of restaurants and bars is attributing to this growth.
 

The competitive landscape of worldwide whiskey industry is crafted by Allied Blenders & Distillers Pvt. Ltd., Angus Dundee Distillers plc, Pernod Ricard, Bacardi Limited, Constellation Brands Inc., The Brown–Forman Corporation, Suntory Holdings Limited, Diageo plc, La Martiniquaise, and Asahi Group Holdings Ltd.