According to a research report titled ‘Global Whiskey Market Size study, by Type (Scotch Whiskey, American Whiskey, Irish Whiskey, Canadian Whiskey and Others), by Packaging Type (Bottles and Cans) by Distribution Channels (Food Service and Retail) and Regional Forecasts 2020-2027’, available with Market Study Report, global whiskey market was valued at USD 61.7 billion in 2019 and is projected to touch USD 102.11 billion by the end of forecast period 2020-2027, registering a CAGR of 6.5% throughout.
 

As per the research findings, rising demand for whiskey from health-conscious consumers with changing lifestyles, and increasing disposable income are adding momentum to worldwide whiskey industry growth. Moreover, flourishing tourism industry, and proliferating establishments of restaurants as well as bars across the world are further accelerating market expansion.
 

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For the record, Statista reported that Johnnie Walker (9-liter cases) recorded a global sales volume of 18.9 million in 2019, whereas the figure for Jameson’s worldwide sales was 8.1 million, and 7.7 million for Ballentine’s worldwide.
 

Notably, whiskey is an alcoholic beverage made by fermenting grain mash. Moderate consumption of whiskey can have a myriad of fitness benefits, such as prevention of diabetes, and weight loss. It is also beneficial for treating common cold and sore throat.
 

Elaborating on the negatives, the regulations and taxation imposed on production of whiskey are posing a challenge for global whiskey market progression However, novel flavor introductions and formulations that offer unique taste and superior quality to the consumer are creating ample opportunities for businesses in this domain.
 

Considering the regional terrain, North America, Asia Pacific, Europe, and Latin America are key geographies considered for global whiskey market. Among these, North America acquired a substantial portion of the industry share in the recent past, owing to the high demand from the food service industry.
 

Meanwhile, Asia Pacific market is expected to bolster at a robust CAGR during the forecast period. This can be attributed to escalating number of restaurants and bars in the region.
 

Key contenders in global whiskey market space are La Martiniquaise, Asahi Group Holdings Ltd., Suntory Holdings Ltd., Diageo Plc, Constellation Brands Inc., Brown–Forman Corp., Pernod Ricard SA, Bacardi Ltd., Allied Blenders and Distillers Pvt. Ltd., and Angus Dundee Distillers Plc.