April 19, 2021
According to the latest research report titled ‘GLOBAL Wifi Analytics Market 2019-2028’, available with Market Study Report, global Wi-Fi analytics market is set to record a yearly growth rate of 21.38% during the forecast period 2019-2028.
Industry experts cite that increasing government initiatives towards widening accessibility of public free Wi-Fi, especially for tourists, are fostering global Wi-Fi analytics market growth. Moreover, rising penetration of smartphone in various countries owing to declining prices and technological advancements is expected to bolster the industry growth in the upcoming years.
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Further, investments by industry players in this field and growing adoption of Big Data analytics are rendering a positive impact on business development. On the contrary, lack of standardized regulatory framework and inadequate infrastructure facilities in developing countries are impeding global Wi-Fi analytics industry expansion.
Based on component, the industry is split into solution and service. In terms of deployment, the market is categorized into on-premise and cloud. Moving on, the application spectrum comprises Wi-Fi marketing analytics and Wi-Fi presence analytics. Speaking of the end-user landscape, hospitality, retail, transportation, sports and entertainment, and healthcare are the key segments covered in the report.
From a geographical perspective, key contributors to global Wi-Fi analytics industry remuneration are North America (U.S., Canada), Asia Pacific (India, China, Japan, South Korea, ASEAN Countries, Australia and New Zealand), Middle East and Africa (Turkey, United Arab Emirates, Saudi Arabia, South Africa), Latin America (Latin America, Brazil), and Europe (Russia, France, Germany, Spain, Italy, U.K.).
Asia-Pacific market is slated to grow substantially in the upcoming years, attributable to proliferating number of mobile broadband subscriptions and increasing adoption of cloud technologies. Moreover, with increasing internet penetration through smartphones and other mobile devices, the industry will flourish in the region.
Prominent players in global Wi-Fi analytics market sphere are RetailNext, Inc., Singapore Telecommunications Ltd., Hughes Network Systems, LLC, Yelp, Inc., Skyfii Ltd., Ruckus (CommScope), Purple Innovation, LLC, GoZone WiFi, LLC, Fortinet, Inc., Cloud4Wi, Inc., Cisco Systems, Inc., Blix, and Aruba Networks.