According to the research report titled ‘Global Wrinkle Release Spray Market Size study, By Product {Odorless Wrinkle Spray, Flavor removing Spray}, By Application {Cotton Clothing, Silk Clothing, Cotton and Linen Clothing, Others}, Regional Forecasts 2021-2027’, available with Market Study Report, global wrinkle release spray market is anticipated to witness significant growth between 2021-2027.
 

Increasing working population with hectic lifestyle of people, and preference for dressing in wrinkle-free dapper & elegant clothing are key factors driving global wrinkle release spray market expansion. Furthermore, the ability of wrinkle release sprays to save time while being cost effective will aid industry outlook.
 

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For the unaware, wrinkle release spray helps in removing wrinkles from clothes efficiently and quickly without ironing.
 

On the other hand, stringent government rules regarding hazardous substances released during manufacturing the product, and high costs of setting up production facilities will act as challenges for industry partakers. 
 

Based on product gamut, worldwide wrinkle release spray market sphere is divided into flavor removing spray, and odorless wrinkle spray. Speaking of application scope, the industry is bifurcated into cotton clothing, cotton & linen clothing, silk clothing, and others.
 

The research report entails detailed information pertaining to market share captured by each segment and their projected growth rate. Revenue garnered by each segment along with lucrative investment area are revealed as well.
 

From regional frame of reference, South Africa held 17% sales share in global wrinkle release spray market in 2019. Increasing popularity of product in developing countries like China, India, UAE, Brazil, Australia, and Russia due to hectic lifestyles, and efforts to reduce time consumed in daily chores will also facilitate industry growth.
 

Leading companies formulating the market competitive landscape are Procter & Gamble Company, Unilever PLC, Kao Corporation, Faultless Brands, Coldiron Companies Inc., Grandma's Secret Products, The Laundress Inc., Real Simple, Grove Collaborative Inc., and Frey Inc.
 

These companies have undertaken strategic moves such as mergers & acquisitions, investments in R&D, partnerships, collaborations, and product launches to enlarge profit margins and strengthen their foothold in this business sphere.