As per the research report titled ‘Global Masterbatch Market (Value, Volume) Analysis By Product, End-User, Polymer, By Region, By Country (2020 Edition) : Market Insights, Covid-19 Impact, Competition and Forecast (2020-2025)’ available with Market Study Report, global masterbatch market was worth USD 12.05 billion in the year 2019 and is anticipated to grow substantially during 2020-2025.
 

Factors such as rapid industrialization, flourishing global economy, technological advancement in packaging products, and increasing production volume of plastic products and components are augmenting the growth of global masterbatch market size.
 

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For the record, masterbatch is an additive that is primarily utilized for adding color to plastic. Beneficial physical properties of masterbatch towards plastic, increasing consumption of polymers, and rising penetration of masterbatch through numerous coloring methods are stimulating the global masterbatch market outlook.
 

Based on product, the white masterbatch segment is predicted to record significant growth over the forecast period of 2020-2025. Escalating demand for white masterbatch for cables, wires, and films, capability of the products to impart opacity as well as white color to plastics, increasing adoption in milk pouches, pharmaceutical as well as food material packaging, plastic bags, and milk bottles, and flourishing packaging industry are fostering the expansion of the segment.
 

With regards to end-use terrain, global masterbatch market from the packaging segment is estimated to attain considerable expansion through 2025, owing to growing focus of industry partakers towards gaining consumer awareness regarding the product.
 

Moving on to polymer, the polyethylene segment is expected to emerge as a major revenue generator for global masterbatch industry during the analysis timeframe. Ability of the product to impart different shades of color during packaging, increasing adoption of the product as a carrier polymer, and growing popularity of different variants of the product such as low-density polyethylene and high-density polyethylene are fueling the growth of the segment.
 

Regionally, Asia-Pacific masterbatch market is projected to record healthy growth over 2020-2025, on account of high concentration of plastic processing units in India and China along with surging demand for the product from various end-use industries such as automotive, packaging, and consumer electronics.
 

Major players that outline the global masterbatch industry trends are Penn Color, Inc., Tosaf Compounds Ltd., Avient Corporation (formerly known as PolyOne Corporation), Hubron (International) Limited, GCR Group, Clariant AG, Cabot Corporation, Ampacet Corporation, Americhem Inc., and LyondellBasell Industries N.V.