According to the research report titled ‘Matcha Market Size, By Production Technology (Pan Fried, Steamed), By Grade (Ceremonial, Classic, Culinary), By Application (Regular Tea, Matcha Beverages, Food, Personal Care & Cosmetics) Industry Analysis Report, Regional Outlook, Application Potential, Competitive Market Share & Forecast, 2021 – 2027’, available with MarketStudyReport, matcha market is expected to witness significant gains by the end of forecast period 2021-2027.
 

Global matcha market is mainly driven by rising product demand in tandem with increased consumer awareness of matcha's positive effects on both mental and physical health, including protection against several diseases and maintenance of cognitive function.
 

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For the unversed, matcha is a healthy food ingredient that has recently gained popularity due to the numerous health benefits as it contains phenolic compounds as well as bioactive components such as catechins and tannins. These catechins have a variety of bioactive activities, including neuroprotective, renal benefits, antidiabetic effects, and liver injury inhibitory effects.
 

From the application perspective, the industry is segmented into matcha beverages, regular tea, personal care & cosmetics, and food. The matcha beverages segment held substantial market revenue share in 2020 and is anticipated to expand at a robust CAGR of 8% over the estimated timeframe.
 

Based on grade, the market is fragmented into classic, ceremonial, and culinary. Among these, culinary grade segment is anticipated to grow over 7.5% CAGR and reach a sizable valuation by the end of analysis period.
 

On the geographical level, LATAM matcha market is expected to record strong growth during forecast period, with a strong CAGR of over 6%. Meanwhile, MEA is expected to rise at a CAGR of around 7%, during the same timeframe.
 

Considering the competitive aspect, industry players are undertaking various strategic initiatives such as R&D investments and partnerships to extend their consumer reach in the leading regions. For instance, major green tea supplier Ito En partnered with Taiyo International, a prominent player in research and manufacturing of functional food ingredients, to expand its portfolio in terms of beverage, food, and supplement sectors in North America. Through the partnership, the two companies added novel clinical research to enable additional structure and function claims.
 

Apart from the aforementioned, Sun Time Tea Company, Matcha Maiden, Mizuba Tea Co., Kissa Tea Gmbh Company, Tea's Me Company, Shaanxi Dongyu Tea Co. Ltd., Aoi Tea Company, Aiya America, Inc., Vivid Vitality Ltd., Midori Spring, Encha and Ippodo Tea are the major companies influencing the matcha industry trends.