According to the research report titled ‘Metallic Pigments Market Size By Product, Industry Analysis Report, Regional Outlook (U.S., Canada, Mexico, UK, Germany, France, Italy, Russia, Spain, China, India, Japan, Australia, Malaysia, South Korea, Brazil, Saudi Arabia, UAE, South Africa), Application Potential, Price Trend, Competitive Market Share & Forecast, 2018-2024’, available with MarketStudyReport, metallic pigments market is anticipated to surpass a valuation of USD 2.3 billion by the end of forecast timeframe 2021-2024.
 

Increasing printing inks demand owing to rapid growth of publishing, commercial printing, packaging, and corrugated cardboard industry, as well as rising awareness of eco-friendly products are majorly driving metallic pigments market growth.
 

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Expansion of infrastructure sector on account of rising demand for green construction, industrialization, architectural flexibility, and affordable housing will positively sway the industry dynamics in the upcoming years.
 

Further, increased use of nanotechnology in paints and coatings industry in creating special effect pigments are estimated to widen the market size. They impart characteristics such as high efficiency, increased functionality, improved shape, size, and greater surface area to substrate as they are made up of mica particles that have multiple layers of organic and inorganic metallic pigments.
 

With respect to product type, aluminum segment was valued USD 80 million in 2017 and is touted to grow considerably in the upcoming years, largely driven by demand from cosmetic industry. For cosmetic application, aluminum powders are coated with metal oxides and high-chrome aluminum pastes for obtaining various color shades such as blue, orange, silver, green, and gold.
 

From a geographical perspective, German copper-based metallic pigments market is expected to grow by more than 6.5% by the end of forecast period, mainly due to rising demand for printing ink applications in the country.
 

Whereas, U.S. market may surpass USD 185 million by the end of analysis timeframe, creditable to rising demand for metallic pigments from automotive & decorative coatings and cosmetics industries as provide several aesthetic features such as high color flop and metallic brilliance.
 

Considering the competitive aspect, Sun Chemical Corporation, BASF SE, Toyo Aluminum K.K., Clariant AG, Carl Schlenk AG, and Silberline Manufacturing Co. are the leading contenders in metallic pigments market. Prominent industry players have adopted the strategy of frequent product introductions and launches, and are investing in technological innovations to boost customer satisfaction and market share.