According to the report titled ‘Global Multiscreen Advertising Market Size study, by Type of Content (Static, Dynamic, Interactive), by Platform (Television, Desktop/Laptop, Mobile/Tablet, Gaming, Consoles, Other Platforms) and Regional Forecasts 2020-2027’, available with Market Study Report, global multiscreen advertising market is anticipated to grow substantially through 2027.
 

Internet proliferation with penetration of smart devices, improved flexibility & ease-of-use to provide smooth customer experience, and freemium models offered by local and global firms in price-sensitive sector are the key factors driving the growth of global multiscreen advertising market. According to Statista, in April 2020, online penetration rate across the globe was 59%, which is encouraging digital advertisements, thereby contributing to the overall market outlook.
 

Notably, multiscreen advertising campaign displays same application and service simultaneously on various devices such as tablet, television, laptops, and smartphones. Shift from conventional advertisements to digital ads has showcased numerous advantages such as expanded scope, low cost, better time productivity, and high acceptance, stimulating global multiscreen advertising market trends. For example, in 2018, Altice USA, leading broadband communications and video provider, permitted advertisers to reach over 90 million households via television and about 45 million US households in a simpler and user-friendly way via authenticated, privacy-compliant IP addressability.
 

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The COVID-19 pandemic has increased the use of all digital platforms like social media, e-music, e-entertainment, and e-gaming, facilitating the business scenario. However, threat to security and privacy of user database will hinder global multiscreen advertising industry landscape.
 

Based on type of content, the market is split into interactive, dynamic, and static. Speaking of platform, worldwide global multiscreen advertising market is divided into gaming consoles, mobile/tablet, desktop/laptop, television, and others.
 

Citing the regional landscape, worldwide multiscreen advertising market sphere is segmented into Europe, North America, Latin America, Asia Pacific, and Rest of the World. The report cites that North America currently holds significant market share and is expected to grow further over the assessment period. The regional growth is credited to acceptance of new technologies and consumer flexibility to spend more on advertisements.
 

Meanwhile, Asia Pacific multiscreen advertising industry is expected to register decent growth over the estimated timeframe, owing to adaptation to technological advancements and incorporation of cost reduction solutions in advertising sector.
 

Major players impacting global multiscreen advertising market dynamics are Vodafone Group plc, NTT Docomo Inc., AT&T Inc., Amazon.com, Roku Inc., Netflix Inc., Microsoft Corporation, Alphabet Inc., Orange S.A., and Sky UK Limited.