As per the report titled ‘North America Automotive Electronics Control Unit (ECU) Market Size By Capacity, Vehicle Type, Mode, Propulsion Type, Application, Industry Forecast, 2018 – 2024’, available with Market Study Report, North America automotive electronics control unit (ECU) market is projected to accrue USD 10 billion by the year 2024.
 

Growing concerns regarding road accidents, increasing number of fatalities coupled with supportive regulatory norms for development of vehicles with integrated safety and security features are driving the growth of automotive electronics control unit (ECU) market in North America. Rising focus towards ensuring vehicle and passenger safety is urging automotive manufacturers and suppliers to develop electronics control units that adhere to strict standards. Citing an instance, the U.S. Federal Motor Carrier Safety Administration implemented ELT mandate which specifies that all trucks should be equipped with electronic logging devices for monitoring road accident frequency.
 

Increasing disposable income and rising inclination towards luxury and passenger vehicles, along with the presence of several automotive manufacturers in the region are other factors contributing to the market growth. In addition, technological developments such as ADAS and innovations in car design will create growth opportunities for ECU market players during the forecast period.
 

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Based on the vehicle type, North America automotive electronics control unit market share from autonomous cars segment is presumed to witness an upward trend during 2018-2024, owing to favorable government initiatives and increasing investments by automobile manufacturers. Features such as ADAS-specific control units that support high capacity and connected technology are boosting the sales of autonomous vehicles. Moreover, government support for the testing of automated driving vehicle is favoring the business outlook in North America.
 

Major players of North America automotive electronics control unit (ECU) market are Delphi Technologies, Bosch Group, Broadcom, Inc., Hyundai Mobis, Continental AG, Infineon Technologies, Johnson Controls, Inc., Hitachi Automotive Systems, Magneti Marelli S.p.A., Lear Corporation, and ZF Friedrichshafen AG. These market giants are focusing on developing application-specific control units that can be integrated in various systems such as powertrain, infotainment, and driving assistance solutions. Apart from this, they are also expanding their manufacturing and distribution facilities to better serve the OEMs across North America.