As per the research report titled ‘North America Consumer Electronics Market Forecast 2027 By Application, By Product, Research Report, Country Outlook, COVID-19 Impact Statistics, Price Trends, Historic Data, Growth Prospects, Competitive Industry Share’, available with MarketStudyReport, North America consumer electronics market is expected to amass a valuation of USD 400 billion by 2027.

The primary driver contributing to the growth of North America consumer electronics industry is the growing adaption of advanced technologies like artificial intelligence (AI), the Internet of Things (IoT), and machine learning (ML). Also, evolving consumer lifestyle is boosting the demand for various smart electronic equipment.

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In addition to that, increasing concerns related to health and hygiene, rise in penetration of food junctions & restaurants, the launch of new & advanced compact kitchen appliances, and immense growth in the working population are also augmenting the industry outlook.

As a result of lockdowns during Covid-19 pandemic, the remote working culture has proliferated. The professionals working from home as well as doing the household chores had to compulsorily multitask. This has led to the need for smart & advanced appliances with great effectiveness, consequently contributing to the growth of the market.

Based on the product type, North American consumer electronics market is segmented into the major household appliance, audio & video equipment, digital photo equipment, and small household appliance.

The major household appliance segment is anticipated to witness substantial growth through 2027, due to consistent innovation in products like refrigerators, convection ovens, induction cooktops, dishwashers, over-the-range microwave ovens, and microwave drawer ovens.

Parallelly, the audio & video equipment segment is slated to gain traction in the coming years, owing to integration of advanced AI technology in these equipment to facilitate long-distance wireless communication, and launch of AI-enabled noise-cancelling products.

Talking about the application spectrum, the market is segmented into personal and professional. While regionally, industry trends across the United States and Canada are analysed.

Organizations gaining momentum in North America consumer electronics industry include Sony Group Corporation, Siemens AG, Samsung Electronics Co. Ltd., Panasonic Holdings Corporation, Nikon Corporation, LG Corporation, Hitachi Ltd., Haier Group Corporation, Google LLC, Dell, Inc., Bose Corporation, Acer, Inc., Electrolux AB, Sonos, Inc., Sennheiser Electronic GmbH & Co., Microsoft Corporation, Lenovo Group Ltd., Huawei Technologies Co. Ltd., Hewlett-Packard Enterprise Company, GoPro, Inc., Fujifilm Corporation, Canon, Inc. and Apple, Inc.