November 12, 2020
As per the report titled ‘North America E-Learning Market Size By Technology, Provider, Application, Industry Analysis Report, Regional Outlook, Growth Potential, Competitive Market Share & Forecast, 2020 - 2026’, available with Market Study Report, North America e-learning market is projected to reach to a valuation of USD 135 billion by the end of the forecast timeframe.
According to industry experts, the growth of North America e-learning market is largely attributable to internet proliferation and growing accessibility to 5G connectivity across the region. In fact, there were approximately 33 million active internet users in Canada in 2018, and in the following year around 91% of the populace used internet services. Besides, presence of an advanced digital infrastructure in the United States and Canada are favoring the industry expansion in the region.
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Speaking of the Covid-19 impact, North America e-learning industry is expected to gain considerable traction amid the pandemic. The growth is creditable to digital education initiatives by international organizations such as Covid-19 Educational Disruption and Response by UNESCO, and e-learning programs by WHO for healthcare personnel.
Based on technology, North America e-learning market from learning management system (LMS) segment will grow considerably during the forecast period, attributable to escalating demand for improved enterprise learning experience. LMS software aids instructors track progress, administer tests, relay important documents/files, and efficiently manage records. In addition, benefits such time & cost savings, easy usability, advanced reporting, data personalization, multimedia learning, and better communication are motivating the adoption of these software applications. For instance, Zoho offers a faster and enhanced e-learning experience by leveraging a cloud-based LMS that streamlines training.
Considering the application spectrum, North America e-learning market from SMBs segment is touted to garner strong gains in the forthcoming years. Growing focus among enterprises towards reducing training time and improving productivity by offering learning flexibility to employees through e-learning techniques is driving the segment growth. Moreover, limited budget of small and medium scale businesses is further boosting the use e-learning solutions as these techniques incur lower cost in comparison to traditional methods.
Key players influencing North America e-learning industry trends are SAP SE, Oracle Corporation, Saba Software, Inc., Microsoft Corporation, D2L Corporation, Meridian Knowledge Solutions, CERTPOINT Systems, Inc., Aptara, Inc., Articulate Global, Inc., and Adobe Systems, Inc.