October 09, 2020
According to the recent research report titled ‘North America Hand Sanitizer Market Size By Type, Composition, Distribution Channel, Industry Analysis Report, Regional Outlook, Application Potential, Competitive Market Share & Forecast, 2020-2026’, available with Market Study Report, North America hand sanitizer market is expected to exceed valuation of USD 1,471 million by the year 2026.
Increasing demand of hand sanitizer owing to the advent of COVID-19 pandemic is primarily driving the growth of North America hand sanitizer market.
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Medical experts have also suggested washing hands with alcohol-based hand sanitizer in order to protect against COVID-19, which in turn is fueling the adoption rate and further propelling the market expansion.
In addition, escalating cases of coronavirus in the U.S. is leading to surging demand for hand sanitizer in the region, contributing to the North America hand sanitizer market growth.
In fact, there are about 5.2 million corona cases across the U.S., claims the Centers of Disease Control and Prevention (CDC). Such a staggering increase in COVID-19 cases in North America will accelerate the growth of the industry.
Based on type, the gel segment of North America hand sanitizer industry was worth USD 215.5 million in the year 2019. The segmental growth is credited to easily availability of gel-based hand sanitizers through multiple distribution channels.
In general, these sanitizers come with extra moisturizer to keep the skin healthy, raising the preference for the product. The addition of various fragrances to attract customers will further promote the growth of the segment.
In terms of composition type, the alcohol-based sanitizer segment held 92% share in the overall market in 2019 and is expected to register consistent growth during the estimated timespan. Due to its high efficacy, alcohol-based hand sanitizer has been recommended by influential health agencies such as the CDC, WHO, and FDA, thereby contributing towards North America hand sanitizer market outlook.
Speaking of distribution channel, the online segment captured 23% share in North America hand sanitizer industry in the year 2019. Compared to physical stores with minimal transaction costs, the online platform offer better pricing for consumer products. In addition, the online platform offers flexibility and comfort with reduced mobility. It also offers doorstep delivery within a short period of time that increases its preference and hence is facilitating the business scenario in North America.
From regional perspective, U.S. hand sanitizer industry was worth USD 451 million in the year 2019 and is projected to register decent growth over the forecast timespan. The regional growth is attributable to rising cognizance about health and wellness coupled with high concentration of leading hand sanitizer manufacturers in the region.
Consumers spending on personal care and hygiene products along with supportive government initiatives to improve hand sanitizer production as well as maintain supply chain efficiency, are additional factors propelling North America hand sanitizer industry expansion.
Major contenders in North America hand sanitizer market are DEB Group Ltd (S.C. Johnson & Son Inc.), Kutol Products Company Inc., Vi-Jon (Berkshire Partners LLC), Reckitt Benckiser Group plc, Paul Hartmann AG, L Brands Inc., GOJO Industries Inc., Ecolab Inc., Certus Medical, Best Sanitizers Inc., and 3M Company.