As cited by the research report titled ‘North America Location Analytics Market Size By Application, By Component, By Location Positioning, By Industry Verticals, Research Report, Country Outlook, Price Trends, Growth Prospects, Competitive Industry Share & Forecasts, 2020 - 2026’, available with Market Study Report, North America location analytics market is anticipated to accumulate a valuation of USD 8 billion by the end of the forecast period 2020-2026.
 

Rising demand for real-time data insights along with growing significance of spatial analysis and predictive analysis across enterprises are the major factors driving the North America location analytics market growth, claims the study.
 

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Notably, enterprises are increasingly focusing on extracting dynamic location data of their customers in terms of their whereabouts, frequency of visits, duration of stays, to better understand their preferences. Organizations can leverage location analytics solutions to extrapolate such data related to consumer buying patterns.
 

Based on components, North America location analytics industry is segmented into solution and service. Considering the application range, the business space is classified into risk management, remote monitoring, customer experience management, supply chain planning and optimization, location selection and optimization, emergency response management and others.
 

Speaking of the location positioning, the marketplace is categorized into outdoor positioning and indoor positioning. Among these, the outdoor positioning segment is likely to hold 60% market share by the end of forecast timeline due to increasing use of location analytics solutions to map business assets in the outdoor environment.
 

Moving on to the industry vertical, the market is fragmented into BFSI, retail, transportation and logistics, healthcare, IT & telecommunication, manufacturing and energy & utilities. As cited in the report, the healthcare segment is poised to grow at 13% CAGR by 2026 owing to the Covid-19 pandemic. The necessity in the healthcare sector to operate efficiently with constant monitoring and analysis of location based statistical data related to the increasing Covid-19 cases has accelerated the segmental expansion.
 

Elaborating on the competitive landscape, leading players influencing North America location analytics industry dynamics are Zebra Technologies Corporation, TomTom N.V., SAP SE, Oracle Corporation, Microsoft Corporation, International Business Machines Corporation (IBM), Hexagon AB, Here Global B.V., Google LLC, Esri Global Inc., Cisco Systems Inc., and Alteryx Inc.