December 08, 2021
According to the research report titled, ‘North America Set Top Box Market Forecast 2027 By Recording, By Type, By Sales Channel, By End-Use, Research Report, COVID-19 Impact Statistics, Country Outlook, Price Trends, Historic Data, Growth Prospects, Competitive Industry Share,’ available with MarketStudyReport, North America set top box market is anticipated to generate revenues worth USD 3.5 billion by the year 2027.
Increasing technological innovation in the telecom sector and escalating demand for television sets as well as set top boxes due to COVID-19 quarantine restrictions are majorly aiding towards North America set top box market growth.
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In addition, growing preference towards HD channels and on-demand content in tandem with the rising emergence of IPTV due to the widespread adoption of OTT platforms are augmenting industry outlook as well. Besides, rising development of 4K set top boxes and the collective inclination towards using Android, smart, and hybrid boxes integrated with voice control features are also positively swaying market dynamics.
By type, the marketplace is bifurcated into IPTV/OTT, Satellite, hybrid, and cable. The report cites that the satellite segment held a significant market share in 2020 and is projected to showcase lucrative expansion trends during 2021-2027. This is ascribed to the ability of these devices to support high quality reception and provide efficient streaming of HD content at affordable rates.
Based on recording, North America set top box market is split into DVR and non-DVR, whereas, segmentation based on sales channel include online and offline. In terms of end use, the industry vertical is classified into residential and commercial.
From the geographical point of view, the U.S. market is expected to amass notable gains during 2021-2027 accreditable to increasing spending capacity of Americans and growing adoption of smart home appliances as well as household entertainment devices.
Key players defining the competitive hierarchy of North America set top box market are Zinwell Corporation, Shenzhen Sei Robotics Co. Ltd., Technicolor S.A., Sumitomo Electric Industries Ltd., Shenzhen Skyworth Digital Technology Co. Ltd., SerComm Corporation, Samsung Electronics Co. Ltd., Sagemcom Broadband SAS, TechniSat Digital GmbH, Mybox Technologies Pvt. Ltd., Kaon Media Co. Ltd., Humax Co. Ltd., Guangdong Hybroad Vision Electronics Technology Company, CommScope Inc., Amino Technologies plc, and Advanced Digital Broadcast SA.