According to the business intelligence report titled ‘Sri Lanka MICE Tourism Market: Current Trends, Opportunity, Growth Potential and Forecast to 2025’, available with MarketStudyReport, Sri Lanka MICE tourism market value is expected to touch USD 285 Mn by 2025.
 

Factors such as increasing globalization, technological innovations, and expansion of service industries are promoting the growth of Sri Lanka tourism market.
 

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The research report highlights the history of market augmentation, as well as current trends to produce reliable estimates with regards to parameters such as the industry size and growth rate through 2025.
 

For the uninitiated, MICE tourism refers to ‘Meetings, Incentives, Conferences and Exhibitions’, an upcoming industry that focuses on bringing top professionals across all sectors in business to an improved and customized hospitality setting.
 

Apart from the drivers and opportunities, the research literature also focuses on challenges that may arise in the current landscape as well as the future while divulging solutions for the same. Furthermore, the report analyses future developments in the tourism industry, the spending capacity of tourists, tourism flow, and major tourist destination industries.
 

The Sri Lanka MICE tourism market report entails insights pertaining to a total of 20 countries, including France, Australia, Maldives, Germany, Russia, Sweden, USA, India, United Kingdom, Indonesia, Canada, Pakistan, Singapore, Bangladesh, Malaysia, Philippines, Thailand, South Korea, Japan, and China. This country-specific analysis covers aspects such as MICE travelers’ visitation and spending per nation.
 

Lastly, the market report provides clarification regarding Sri Lanka being the fastest growing market for MICE tourists and counties like India, Maldives, and China being the most favored nations among the Sri Lankan MICE travelers. India is one of the top contenders to achieve the maximum growth rate within the industry. All these data will aid stakeholders to make informed decisions and reap maximum profits through 2025.