According to the report titled ‘United States Toys Market - Growth, Demand, Trends, Opportunity, Forecasts (2020 - 2027)’ available with MarketStudyReport, United States toys market is expected to surpass USD 56 billion during the period 2020-2027.
 

Evolution of e-commerce sales channel facilitating easy access to toys, and rising popularity of interactive & multi-functional toys that aid in improving the cognitive abilities of children are propelling the growth of United States toys market.
 

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Furthermore, the introduction of high-tech electronic toys, and the use of virtual reality in experimental games are further accelerating industry development.
 

Besides this, preference for environment-friendly products like wooden and plastic-free toys promoting sustainability is creating lucrative opportunities for businesses in this line of work.
 

Apart from highlighting the growth propellers, the report dives deep into the current scenario of the marketplace by outlining challenges faced by the enterprises that are likely to hinder the overall growth in the coming years.
 

Based on category, United States toys industry is divided into arts & crafts, youth electronics, dolls, infant/ toddler/ preschool toys, building sets, outdoor & sports toys, vehicles, action figure & accessories, plush, games/puzzles, and others.
 

All the aforementioned segments are carefully assessed pertaining to important metrics like revenue share and growth rate to determine which segment is poised to generate maximum returns over the projected timeline. By doing so, the report identifies the key avenues for the stakeholders to invest in for amplifying profits.
 

The study further compiles data on major deals taking place in the United States toys market in the form of licensing agreements, collaboration deals, and partnership for a better demonstration of the trends in the business environment.
 

Elaborating on the competitive landscape, the prominent players of market include LEGO Systems, Inc., Hasbro, Inc., and Mattel, Inc. among others. Detailed information of the profiled companies, along with the industry share and effective strategies are mentioned in the study.