According to the business intelligence report titled ‘United States Toys Market - Growth, Demand, Trends, Opportunity, Forecasts (2020 - 2027)’, available with MarketStudyReport, United States toys market is projected to amass USD 56 billion by 2027, expanding substantially between 2020-2027.
 

Rising number of dual-income households, as well as growing social media penetration with wide customer base & high user engagement are the key factors driving the United States toys market expansion.
 

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Growing inclination of parents towards educational toys for cognitive development in children, increasing demand for replica of instruments such as a guitar, drums, keyboard, stuffed toys, and art & craft toys, and demand for products which aid skill development will also facilitate industry growth in the upcoming years. Furthermore, rising number of movies & television shows based on fictional characters will generate cult following and boost demand of toys as well.
 

Increasing popularity of box subscription services in this business sphere will also drive demand over the forecast period. For the record,  toy box subscription services primarily include the curation of the boxes to the needs of the children.
 

Historical records and latest data is compared to provide industry partakers with an extensive understanding of the workings of this business sphere. The study uses these statistics to forecast the market growth rate over the forecast period 2021-2027.
 

Based on category, the United States toys industry is split into arts & crafts, dolls, building sets, action figure & accessories, infant/toddler/preschool toys, games/puzzles, plush, outdoor & sports toys, youth electronics, vehicles, and others. Market share held, growth rate, sales amassed, revenue garnered, and valuation of each segment is given in the research report. In addition, the regulatory framework of the industry is analyzed to determine the market remuneration scope over the study duration.
 

Leading players shaping the United States toys market dynamics are LEGO systems Inc., Mattel Inc., and Hasbro Inc. The research literature hosts a competitive landscape section inclusive of an in-depth profile of listed companies, their product catalogue with specifications, and detailed information about new entrants. It also tracks ongoing strategic developments, including partnerships deals, collaborations, and licensing agreements which will impact the competitive framework of the industry in the coming years.