According to the research report titled ‘Global Viral Transport Media Market Size study, by Application (Diagnosis of Certain Viral Infections, Preclinical Testing), by End-Use (Microbiology Laboratories, Diagnostic Laboratories, Hospitals & Clinics, Home Test, Others) and Regional Forecasts 2020-2027’, available with Market Study Report, global viral transport media market is expected to grow substantially during 2020-2027.
 

Global viral transport media market growth is majorly driven by increasing pervasiveness of COVID-19 globally. The COVID-19 outbreak is positively impacting this industry remuneration as there has been an upsurge in demand for viral transport media to get information and collection of samples of novel coronavirus.
 

For those unfamiliar, viral transport media (VTM) is a transport and collection system usually used for transporting, collecting, and freezing of biological specimens that comprise of viruses such as mycoplasma, urea plasma organisms, chlamydia, or COVID-19 for a long period of time. They are generally used in collecting throat swabs and nasal swabs to collect samples. This sample is then sent to clinical laboratories later in transport medium for identification and detection of any virus in human body.
 

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As per WHO, as of 7 March 2020, over 87,831 confirmed cases of coronavirus were recorded globally, with mortality number of around 3,549. The number of confirmed cases further reached 7,941,791 with 434,796 deaths on 16 June 2020. The World Health Organization also claimed that America has recorded the most COVID patients and deaths, with 2,079,592 confirmed cases and 115,484 deaths. This factor is projected to boost the demand for viral transport media globally, which in turn is aiding the market expansion.
 

Additionally, favorable government initiatives for testing kits in developing & developed economies in consort with introduction of a innovative products by leading vendors are augmenting the expansion of the industry. On the contrary, technical issues concerning the swabs collection is expected to hamper the market growth over the analysis period.
 

Based on application spectrum, global viral transport media market is divided into preclinical testing and certain viral infections. Speaking of end-use scope, the industry is bifurcated into home test, hospitals & clinics, diagnostic laboratories, microbiology laboratories, and others.
 

Citing the regional landscape, North America presently holds a significant market share and is predicted to expand consistently during the forecast period. Growing pervasiveness of infectious disease coupled with increasing number of diagnostic tests are favoring the market outlook in North America.
 

Meanwhile, Asia Pacific viral transport media market is slated to grow substantially over the study period owing to increasing healthcare expenditure and surging demand for sample collection kits in the region.
 

Major players in global viral transport media market are Titan Biotech Ltd., HiMedia Laboratories Pvt Ltd., VIRCELL S.L., Medline Industries, Inc., Formlab, Hardy Diagnostics, Lucence Diagnostics Pte Ltd., Laboratory Corporation of America, Puritan Medical Products Co. LLC, BD, and Thermo Fisher Scientific Inc.