According to the business intelligence report titled, ‘Global Toy Market (2021 Edition) - Analysis By Product Type, By Age, By Distribution Channel, By Region, By Country: Market Insights, COVID-19 Implications, Competition and Forecast (2021-2026)’, available with Market Study Report LLC, global toy market was evaluated at USD 93.63 billion in 2020 and is projected to expand substantially between 2021-2026.
 

Rapid expansion of the e-commerce sector and rising game sales since the ongoing COVID-19 pandemic had compelled kids to stay at home are some of the key factors driving global toy market growth. Furthermore, surging demand for educational & strategy-based toys and rising number of kids due to the adoption of three-child policy by Chinese government will aid revenue inflow for this business space over the analysis timeframe.
 

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Several companies have been focusing on establishing partnerships with popular social media influencers and marketing agencies which specialize in making kids content to enhance their brand image and earn massive revenues, which in turn is adding traction to global toy market size.
 

Increasing popularity of multicolored toys among preschoolers and the vital role of toys in brain development and acquisition of reasoning, logical, social and communication skills will facilitate industry growth as well.
 

Based on product gamut, global toy market sphere is split into games & puzzles, construction toys, dolls & accessories, infant & preschool toys, outdoor & sports toys, and others. As per age, the industry is divided into 15 years and above, 8-15 years, and 0-8 years. Moving on to distribution channel, the business domain is arrayed into departmental store, e-commerce, traditional store, supermarket, and others.
 

The regional analysis of worldwide toy market extends to North America (Canada, U.S.), Asia Pacific (Japan, China, India, South Korea), and Europe (Germany, Spain, France, U.K.,). Exhaustive information regarding market share captured, revenue garnered, sales amassed, and growth rate of each region is included in the report.
 

Leading players shaping worldwide toy industry dynamics are Hasbro Inc., Goliath Games LLC, Vtech Holdings Ltd., Mattel Inc., The Lego Group, Clementoni S.p.A, Ravensburger AG, Thames & Kosmos, TOMY Co. Ltd., and Brandstätter Group.