Acoustic Vehicle Alerting System Market Size

The global acoustic vehicle alerting system market size was valued at $2.25 billion in 2024 and is projected to reach $4.56 billion by 2030, growing at a CAGR of 12.5% during the forecast period.

Acoustic Vehicle Alerting System Market Overview

An acoustic vehicle alerting system (AVAS) is a safety feature designed for electric and hybrid vehicles to alert pedestrians and cyclists of the vehicle's presence, particularly at low speeds when the vehicle operates silently. AVAS utilizes sound-emitting devices installed in the vehicle to generate artificial sounds that simulate traditional engine noise. These sounds are emitted when the vehicle is moving at slow speeds or reversing, helping to mitigate the risk of accidents caused by pedestrians and cyclists not hearing the approaching vehicle. AVAS aims to enhance overall road safety by providing audible cues that indicate the vehicle's movement, thereby improving situational awareness for vulnerable road users in urban environments where quiet electric vehicles might otherwise go unnoticed.

Acoustic Vehicle Alerting System Market Dynamics

• The acoustic vehicle alerting system market is expected to witness significant growth in the future due to increasing adoption of electric and hybrid vehicles globally, regulatory mandates requiring AVAS implementation for pedestrian safety, and growing urbanization leading to higher pedestrian and cyclist traffic.

• Additionally, technological advancements in sound generation and emission control and the development of innovative AVAS technologies for enhanced pedestrian awareness are the prominent factors driving the growth of the acoustic vehicle alerting system market.

• However, the cost implications associated with integrating AVAS into vehicle designs and concerns about standardization of AVAS sounds across different regions are restraining the market growth.

• On the contrary, the expansion of AVAS solutions to autonomous mobility platforms and integration of AVAS with advanced driver-assistance systems (ADAS) are creating opportunities for market growth.

By Vehicle Type, the Passenger Cars Segment is projected to be the Largest Segment in the Acoustic Vehicle Alerting System Market

The passenger cars segment emerges as the largest segment in the acoustic vehicle alerting system market during the forecast period due to the rise in electric and hybrid vehicles (EVs) globally. Unlike traditional internal combustion engine vehicles, EVs operate quietly at low speeds, which pose a safety concern for pedestrians, especially in urban areas where ambient noise levels are higher. AVAS addresses this by emitting artificial sounds that mimic engine noises, alerting pedestrians and cyclists to the vehicle's presence. Regulatory bodies in various regions are mandating the implementation of AVAS to enhance pedestrian safety, further driving adoption among automakers. Additionally, as consumers increasingly prioritize safety features in their vehicles, AVAS becomes a crucial component for automakers to differentiate their EV offerings and meet regulatory compliance. The integration of AVAS in passenger cars not only improves safety but also enhances the overall user experience by ensuring that EVs are perceived as safe and reliable transportation options in both urban and suburban environments.

• For instance, stringent environmental regulations in Europe are pushing for significant reductions in transport emissions from 2030 to 2035. Additionally, both the US and China are targeting the electrification of 50% of their vehicle fleets by 2030. The rapid expansion of EV charging stations is also significantly boosting the EV passenger car market.

By Geography, Asia Pacific Holds the Dominant Position in the Market Revenue

Asia Pacific maintains a commanding lead in market revenue due to the increase in pedestrian and cyclist traffic, particularly in dense urban areas where electric and hybrid vehicles (EVs) are becoming more prevalent. EVs, known for their silent operation at low speeds, pose safety challenges for pedestrians accustomed to audible cues from traditional vehicles. To mitigate these risks, governments in the region are introducing regulations mandating the installation of AVAS in new EV models to enhance pedestrian safety. Furthermore, technological advancements in AVAS solutions, coupled with the region's robust automotive manufacturing capabilities, are accelerating the adoption of these systems among domestic and international automakers. As consumer awareness grows about the importance of AVAS in urban settings, there's a rising demand for reliable and effective AVAS technologies that can seamlessly integrate with EV platforms. This convergence of regulatory support, technological innovation, and growing urbanization underscores the significant market potential for AVAS in the Asia Pacific region.

• According to the International Energy Agency, electric vehicle sales in China skyrocketed from 3.3 million in 2021 to 8.0 million in 2023. Consequently, the demand for acoustic vehicle alerting systems is rising sharply, presenting lucrative opportunities for manufacturers and suppliers in the Asia Pacific region to meet this growing market demand.

Key Target Audience:

• Automotive Manufacturers (OEMs)

• Technology and Software Providers

• Regulatory Bodies and Policymakers

• Pedestrian Safety Advocacy Groups

• Urban Planners and Local Governments

List of the Key Players Profiled in the Report Includes: 

• Ardent Limited

• Bestar Technologies Inc

• Brigade Electronics Group Plc

• Continental AG

• Denso Corporation

• Harman International

• Hella GMBH & CO. KGAA

• Kendrion N. V

• Sonavox

• STMicroelectronics

• Texas Instruments Incorporated

• Thor

Recent Developments:

• In April 2023, Continental expanded its Digital Access Technology with a life-saving feature for Child-Presence Detection. This function detects children left inside vehicles and activates warnings. The integration of Continental's Digital Access Technology (CoSmA) with Child-Presence Detection requires no additional hardware, utilizing innovative ultra-wideband technology with advanced sensing capabilities. This system enables vehicle manufacturers to align with upcoming safety standards set by Euro NCAP and US regulations for 2025.

• In January 2023, HARMAN introduced Sound and Vibration Sensor and External Microphone products aimed at enriching the audio experience both inside and outside vehicles. These innovations support a range of applications that improve safety and user interaction, including detecting emergency vehicle sirens, capturing exterior speech commands from drivers or traffic controllers, and identifying events like glass breakage or vehicle impacts.

Market Segmentation:

The research report includes in-depth coverage of the industry analysis with size, share, and forecast for the below segments:

Market by, Vehicle Type: 

• Passenger Cars

• Commercial Vehicles

• Two-Wheelers

Market by, Mounting Position:

• Integrated

• Separated

Market by, Technology: 

• Speaker-Based Systems

• Exterior Sound Generation Devices

• In-Cabin Sound Generation System

Market by, Propulsion Type:

• Battery Electric Vehicle (BEV)

• Plug-in Hybrid Electric Vehicle (PHEV)

• Fuel Cell Electric Vehicle (FCEV)

Market by, Electric 2-wheeler: 

• E-scooter/Moped

• E-motorcycle

Market by, Sales Channel:

• Original Equipment Manufacturer (OEM)

• Aftermarket

Market by, Geography:

The acoustic vehicle alerting system market report also analyzes the major geographic regions and countries of the market. The regions and countries covered in the study include:

• North America (The United States, Canada, Mexico), Market Estimates, Forecast & Opportunity Analysis

• Europe (Germany, France, UK, Italy, Spain, Rest of Europe), Market Estimates, Forecast & Opportunity Analysis

• Asia Pacific (China, Japan, India, South Korea, Australia, New Zealand, Rest of Asia Pacific), Market Estimates, Forecast & Opportunity Analysis

• South America (Brazil, Argentina, Chile, Rest of South America), Market Estimates, Forecast & Opportunity Analysis

• Middle East & Africa (UAE, Saudi Arabia, Qatar, Iran, South Africa, Rest of Middle East & Africa), Market Estimates, Forecast & Opportunity Analysis

Scope of the Report:

The report oGlobal Acoustic Vehicle Alerting System Market: Industry Analysis, Opportunities and Forecast up to 2030o by Diligence Insights provides a detailed analysis of the present market and future outlook with market estimates and forecasts for all specified segments, encompassing both global and regional perspectives as outlined within the research framework. The study includes historical market data for the years 2022, 2023 and offers revenue estimations for 2024, and project forecasts spanning from 2025 to 2030. It places significant emphasis on the examination of market trends, key industry participants, supply chain developments, technological advancements, pivotal milestones, and prospective strategies. Comprehensive market assessments are carried out across major geographic regions, including North America, Europe, Asia Pacific, South America, and Middle East & Africa. As such, this report constitutes a valuable resource for current industry stakeholders, newcomers to the field, and potential investors.

The study offers an in-depth market analysis, drawing insights from industry experts across the value chain. A special focus has been made on 25 countries, including the United States, Canada, Mexico, the United Kingdom, Germany, Spain, France, Italy, China, Brazil, Saudi Arabia, and South Africa, among others. The market data has been meticulously collected through extensive primary interviews and comprehensive secondary research. Market size determination is rooted in the revenue generated from sales across all the specified segments and sub-segments as defined within the research scope. The market sizing analysis includes both top-down and bottom-up approaches for data validation and accuracy measures.

The report offers insights into the following aspects:

• Analysis of major market trends, factors driving, restraining, threatening, and providing opportunities for the market.

• Analysis of the market structure by identifying various segments and sub-segments of the market.

• Understand the revenue forecast of the market for North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

• Analysis of opportunities by identification of high-growth segments/revenue pockets in the market.

• Understand major player profiles in the market and analyze their business strategies.

• Understand competitive developments such as joint ventures, alliances, mergers and acquisitions, and new product launches in the market.