Apple Cider Vinegar Market Size

The global apple cider vinegar market size was valued at $1,179.84 million in 2024 and is projected to reach $1,967.84 million by 2030, growing at a CAGR of 8.9% during the forecast period.

Apple Cider Vinegar Market Overview

Apple cider vinegar (ACV) is a naturally made, fermented liquid from crushed and aged apples. Making apple cider vinegar starts with two main steps of fermentation. First, apples are crushed to get the juice, which is mixed with yeast. The yeast begins the fermentation by changing the sugars in the apple juice into alcohol. Then, a type of bacteria known as Acetobacter is added to further ferment the alcohol, turning it into vinegar through the creation of acetic acid, which is the main ingredient in vinegar. The acetic acid in apple cider vinegar is what gives it its sharp taste and strong smell, along with various health benefits. ACV typically appears light brown or amber and is often available in its unfiltered form, containing strands of proteins, enzymes, and beneficial bacteria referred to as the 'mother,' believed to hold more healthful properties.

Apple cider vinegar is well-known for its health advantages, including fighting microbes and acting as an antioxidant. It has a long history of use as a natural remedy for numerous health issues, such as sore throats and varicose veins. Recent research has shown that it may aid in weight loss, lower cholesterol, decrease blood sugar levels, and help manage diabetes symptoms. It's also widely used in cooking for making salad dressings, and marinades, and as a preservative, due to its distinctive taste and ability to keep food fresh.

Apart from its dietary applications, apple cider vinegar is used in beauty routines, helping to improve scalp health and make hair shinier, as well as in skincare to balance skin pH and enhance skin appearance. Its natural acidic nature and ability to kill germs make it a multi-use product for cleaning around the house, serving as a safe alternative to chemical-based cleaning products.

Apple Cider Vinegar Market Dynamics

• The apple cider vinegar market is expected to witness significant growth in the future due to the health benefits associated with ACV consumption and increasing demand for unfiltered apple cider vinegar.

• Additionally, the rising commercial product development and application in many industries is the prominent factor driving the growth of the apple cider vinegar market.

• However, the increasing demand for other vinegar types and the health issues associated with the prolonged consumption of apple cider vinegar are acting as barriers to market growth.

• Moreover, product formulation with new flavors and ready-to-drink format creates opportunities for market growth.

Impact of COVID-19 on the Apple Cider Vinegar Market

The worldwide population experienced a wave of panic as the number of COVID-19 cases surged. Before a vaccine was available, there was a notable trend of bulk purchasing items like face masks, hand sanitizers, and disinfectants by consumers. With the soaring demand for disinfectants, individuals turned to natural alternatives, such as vinegar, including apple cider vinegar (ACV). According to apple cider vinegar manufacturer, Bragg Live Food Products, a producer of apple cider vinegar, reported a significant rise in consumer interest and sales in the U.S. since the outbreak of the novel coronavirus in early 2020. Additionally, with more people cooking at home and seeking ways to enhance their immune systems, the use of ACV has increased.

By Form, Liquid Segment to Hold a Significant Market Share in the Apple Cider Vinegar Market

The liquid segment is expected to have a significant market share in the apple cider vinegar market during the forecast period due to its multifaceted appeal and versatile applications. Renowned for its purported health benefits and culinary versatility, apple cider vinegar has garnered widespread popularity among consumers seeking natural remedies and dietary supplements. Its liquid form offers convenience and flexibility, allowing for easy incorporation into various recipes, beverages, and wellness routines. Furthermore, the liquid format facilitates customization, enabling consumers to adjust the concentration according to their preferences and intended usage. From salad dressings to detox drinks, marinades to hair rinses, the liquid form of apple cider vinegar serves as a versatile ingredient in both culinary and personal care applications. Its perceived effectiveness in promoting digestion, weight management, and overall well-being further fuels its demand, attracting health-conscious consumers looking for natural alternatives. Additionally, the liquid segment benefits from the growing preference for organic and natural products, as consumers prioritize authenticity and transparency in their purchasing decisions. As a result, the liquid form of apple cider vinegar emerges as a favored choice, driving substantial demand in the market.

By Geography, Asia Pacific is projected to have a Strong Presence in the Global Market

Asia Pacific is experiencing strong growth during the forecast period due to the growing trend toward health-conscious consumption habits among consumers. Additionally, the cultural significance of vinegar in Asian cuisines has bolstered its acceptance and integration into everyday dietary practices. With its tangy flavor profile and versatility in culinary applications, apple cider vinegar has found a place in traditional Asian recipes, further driving its demand. Moreover, the influence of urbanization and changing lifestyles has led to a surge in the adoption of Western dietary trends across the Asia Pacific region. Apple cider vinegar, being a staple in many Western health routines, has piggybacked on this trend, becoming increasingly popular among urban populations seeking healthier alternatives to conventional condiments and beverages. In essence, the confluence of shifting consumer preferences towards healthier options, cultural inclinations towards vinegar usage, increased health consciousness, urbanization, and the rise of natural product markets collectively underpin the substantial demand for apple cider vinegar in the Asia Pacific region.

Key Target Audience:

• Health and Wellness Industry

• Culinary Industry

• Agricultural Sector

• Regulatory Bodies

• Consumers and Retailers

• Manufacturers and Distributors

List of the Key Players Profiled in the Report Includes: 

• Pepsico Inc

• The Kraft Heinz Company

• White House Foods

• Carl Kunhe KG

• Hive + Wellness Australia

• Molson Coors Beverage Company

• Global Export Marketing Co. Ltd (American Garden)

• Manzana Products Co. Inc

• Now Health Group Inc

• Nature's Truth LLC

• Dabur India Ltd

• Eden Foods, Inc

• Nutraceutical International Corporation

• Castelo Alimentos S/A

Recent Developments:

• In February 2024, Kraft Heinz Company has entered into a partnership with Carlton Power to explore the potential establishment of a renewable green hydrogen facility at its Kitt Green manufacturing site in Wigan, Greater Manchester. The planned 20MW hydrogen plant at Kitt Green, which marks Kraft Heinz's inaugural venture of this kind worldwide, aims to fulfill over 50% of the plant's yearly natural gas requirements and slash its carbon footprint by 16,000 tons per year. This hydrogen production will employ an electrolysis process, utilizing electricity derived predominantly from renewable sources such as wind and solar power.

• In February, 2024 Manzana Products Co., Inc. unveiled its plans to establish a new apple processing facility in Sunnyside, utilizing a 275,895-square-foot industrial building. Formerly utilized as a fruit processing facility, the building aligns with Manzana's requirements and is zoned for industrial purposes. As part of its relocation to Sunnyside, Manzana will undertake an expansion initiative to enhance its capabilities, including the installation of an additional pouch line dedicated to apple sauce production. This expansion will introduce new equipment aimed at boosting versatility, allowing the production of diverse apple sauce formats, including variety packs. The Sunnyside facility will grant Manzana the flexibility to operate additional shifts as necessary, catering to the company's anticipated growth and expansion

Market Segmentation:

The research report includes in-depth coverage of the industry analysis with size, share, and forecast for the below segments: 

Market by, Form:

• Capsules and Tablets

• Liquid

Market by, Distribution Channel:

• Off-trade

• On-trade

Market by, Geography:

The apple cider vinegar market report also analyzes the major geographic regions and countries of the market. The regions and countries covered in the study include:

• North America (The United States, Canada, Mexico), Market Estimates, Forecast & Opportunity Analysis

• Europe (Germany, France, UK, Italy, Spain, Rest of Europe), Market Estimates, Forecast & Opportunity Analysis

• Asia Pacific (China, Japan, India, South Korea, Australia, New Zealand, Rest of Asia Pacific), Market Estimates, Forecast & Opportunity Analysis

• South America (Brazil, Argentina, Chile, Rest of South America), Market Estimates, Forecast & Opportunity Analysis

• Middle East & Africa (UAE, Saudi Arabia, Qatar, Iran, South Africa, Rest of Middle East & Africa), Market Estimates, Forecast & Opportunity Analysis

What Can be Explored with this Research Report:

• Understand the key trends that will drive the market and the challenges it faces in the current market scenario

• Identify growth opportunities

• Porter's five force analysis

• In-depth analysis of market segments, and regions/countries predicted to observe promising growth

• Historical and forecast size of the market in terms of revenue (USD Million)

• Company profiling with key products and solution offerings, key financial information, SWOT analysis, and business strategies adopted