Dietary Supplements Market Size

The global dietary supplements market size was valued at $180.90 billion in 2024 and is projected to reach $287.07 billion by 2030, growing at a CAGR of 8.0% during the forecast period.

Dietary Supplements Market Overview 

Dietary supplements are products intended to supplement the diet and provide essential nutrients such as vitamins, minerals, amino acids, herbs, or other botanicals. They come in various forms, including pills, capsules, powders, liquids, or even gummies, and are designed to enhance overall health and well-being. While dietary supplements are not meant to replace a balanced diet, they can help fill nutritional gaps and support specific health goals or conditions. These supplements are regulated by health authorities to ensure their safety, quality, and efficacy, although they are not subjected to the same rigorous testing and approval process as prescription drugs. As such, it's essential for consumers to consult with healthcare professionals before starting any new dietary supplement regimen, especially if they have underlying health issues or are taking other medications. 

Dietary Supplements Market Dynamics 

• The dietary supplements market has a promising growth potential due to several factors which includes the growing elderly population, increasing consumers awareness for health and prevention, increasing number of fitness centers, and increasing customer interest in balanced and healthy diet.

• Additionally, growing burden of lifestyle diseases and increasing global participation in sports are the prominent factors driving the growth of the market.

• However, expensive cost of dietary supplements, stringent regulations and compliance requirements, and limited reimbursement coverage for dietary supplements restraining the market growth.

• On the contrary, consumers awareness about micronutrient deficiencies and increasing e-commerce market are creating opportunities for market growth.

By Ingredient, Protein & Amino Acids is projected to be the Largest Segment in the Dietary Supplements Market

The protein & amino acids segment is anticipated to emerge as the largest segment in the dietary supplements market during the forecast period owing to the increasing focus on fitness, sports performance, and overall health and wellness. Additionally, protein supplements offer convenient and efficient sources of high-quality protein, especially for individuals with busy schedules or specific dietary restrictions. Moreover, the growing awareness of the importance of protein in weight management and satiety further drives the demand for protein supplements. As a result, the Protein & Amino Acids segment within the dietary supplements market continues to experience substantial growth due to its ability to address these diverse health and lifestyle needs.

By Geography, North America is expected to have the highest CAGR during the forecast period

The North America is experiencing strong growth rate during the forecast period due to health awareness amongst the North American population, motivating the use of dietary supplements as an integral part of daily routines to achieve optimal health and weight management. Furthermore, the prevalence of lifestyle-related ailments like diabetes, obesity, and hypertension within the region acts as a significant driver of supplement consumption. Additionally, burgeoning trends towards vegan and minimally processed food options further contribute to the market growth, as individuals seek supplements to mitigate potential nutritional deficiencies

Key Target Audience: 

• Raw Material Suppliers

• Contract Manufacturers and Private Labellers

• Manufacturers and Brand Owners

• Distributors and Wholesalers

List of the Key Players Profiled in the Report Includes:

• Amway Corp.

• Abbott

• Bayer AG

• Pfizer Inc.

• Archer Daniels Midland

• Herbalife Nutrition Ltd.

• American Health

• DuPont de Nemours, Inc.

• Good Health New Zealand

• Nature's Bounty

• NOW Foods

Recent Developments: 

• In February 2023, Bayer has revealed the extension of its prominent sustainability initiative, the Nutrient Gap Initiative, to enhance accessibility to both nutritious food and safety net supplementation. Initially designed to provide essential vitamins and minerals to 50 million individuals in underserved communities by 2030, the program now aims to broaden its scope. With a primary focus on nutritional supplementation, deemed crucial for combating malnutrition, the initiative seeks to establish a safety net in these communities.

Market Segmentation: 

The research report includes in-depth coverage of the industry analysis with size, share, and forecast for the below segments:

Market by, Type: 

• Over-the-Counter (OTC)

• Prescribed 

Market by, Form:

• Tablets

• Capsules

• Soft gels

• Powders

• Gummies

• Liquids

• Other Forms

Market by, Ingredient:

• Vitamins

• Botanicals

• Minerals

• Protein & Amino Acids

• Fibers & Specialty Carbohydrates

• Omega Fatty Acids

• Probiotics

• Prebiotics & Postbiotics

• Other Ingredients

Market by, Application:

• Anti-aging

• Anti-cancer

• Bone & Joint Health

• Brain/Mental Health

• Cardiac Health

• Diabetes

• Energy & Weight Management

• Gastrointestinal Health

• Insomnia

• Other Applications

Market by, Distribution Channel: 

• Online

• Offline

Market by, End User: 

• Adults

• Children

• Geriatric

• Infants

• Pregnant Women

Market by, Geography: 

The dietary supplements market report also analyzes the major geographic regions and countries of the market. The regions and countries covered in the study include:

• North America (The United States, Canada, Mexico), Market Estimates, Forecast & Opportunity Analysis

• Europe (Germany, France, UK, Italy, Spain, Rest of Europe), Market Estimates, Forecast & Opportunity Analysis

• Asia Pacific (China, Japan, India, South Korea, Australia, New Zealand, Rest of Asia Pacific), Market Estimates, Forecast & Opportunity Analysis

• South America (Brazil, Argentina, Chile, Rest of South America), Market Estimates, Forecast & Opportunity Analysis

• Middle East & Africa (UAE, Saudi Arabia, Qatar, Iran, South Africa, Rest of Middle East & Africa), Market Estimates, Forecast & Opportunity Analysis

Scope of the Report:

The report oGlobal Dietary Supplements Market: Industry Analysis, Opportunities and Forecast up to 2030o by Diligence Insights provides a detailed analysis of the present market and future outlook with market estimates and forecasts for all specified segments, encompassing both global and regional perspectives as outlined within the research framework. The study includes historical market data for the years 2022, 2023 and offers revenue estimations for 2024, and project forecasts spanning from 2025 to 2030. It places significant emphasis on the examination of market trends, key industry participants, supply chain developments, technological advancements, pivotal milestones, and prospective strategies. Comprehensive market assessments are carried out across major geographic regions, including North America, Europe, Asia Pacific, South America, and Middle East & Africa. As such, this report constitutes a valuable resource for current industry stakeholders, newcomers to the field, and potential investors.

The study offers an in-depth market analysis, drawing insights from industry experts across the value chain. A special focus has been made on 25 countries, including the United States, Canada, Mexico, the United Kingdom, Germany, Spain, France, Italy, China, Brazil, Saudi Arabia, and South Africa, among others. The market data has been meticulously collected through extensive primary interviews and comprehensive secondary research. Market size determination is rooted in the revenue generated from sales across all the specified segments and sub-segments as defined within the research scope. The market sizing analysis includes both top-down and bottom-up approaches for data validation and accuracy measures.

The report offers insights into the following aspects:

• Analysis of major market trends, factors driving, restraining, threatening, and providing opportunities for the market.

• Analysis of the market structure by identifying various segments and sub-segments of the market.

• Understand the revenue forecast of the market for North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

• Analysis of opportunities by identification of high-growth segments/revenue pockets in the market.

• Understand major player profiles in the market and analyze their business strategies.

• Understand competitive developments such as joint ventures, alliances, mergers and acquisitions, and new product launches in the market.