Educational Toys Market Size

The global educational toys market size was valued at $57.87 billion in 2024 and is projected to reach $105.92 billion by 2030, growing at a CAGR of 10.6% during the forecast period.

Educational Toys Market Overview 

Educational toys are specially designed playthings that serve a dual purpose of entertainment and learning. These toys are crafted to stimulate a child's development, creativity, and problem-solving skills. They come in various forms, such as puzzles, building blocks, board games, and interactive electronic devices, all tailored to the child's age and developmental stage. Educational toys engage children in activities that enhance their cognitive, motor, and social skills, making learning enjoyable and interactive. By incorporating elements of math, science, language, and art into play, these toys provide a hands-on learning experience that fosters curiosity and critical thinking. Parents and educators often use educational toys as tools to encourage exploration and discovery, making them an essential part of a child's early development. 

Educational Toys Market Dynamics 

• The educational toys market is expected to witness significant growth in the future due to the growing popularity of smart toys, rising online shopping, and increasing need for the cultivation of creative thinking.

• Additionally, huge demand for robotics toys, increasing emphasis on early childhood education, and growing awareness of the benefits of educational toys are the prominent factors driving the growth of the market.

• However, high cost associated with some educational toys and competition from digital devices and video games are restraining the market growth.

• On the contrary, rising disposable income in emerging economies, parental preference for toys that combine fun with learning, and collaboration with schools and educational institutions are creating opportunities for market growth.

By Age, Preschoolers (3-5 years) Segment is Projected to Show Strong Presence in the Global Market

The preschoolers (3-5 years) segment is expected to show a robust presence in the educational toys market during the forecast period owing to the rapid technological advancements in educational toys, such as interactive digital toys and STEM-based learning kits. This age group is in a crucial stage of development where they are eager to explore, learn, and develop new skills. Educational toys tailored for preschoolers offer an engaging and interactive way for children to enhance their cognitive, motor, and social skills. Parents and educators recognize the importance of early childhood education, leading to a growing emphasis on the use of educational toys to stimulate learning during these formative years. Moreover, as preschoolers are highly curious and imaginative, educational toys provide them with an opportunity for hands-on learning, encouraging creativity, problem-solving, and critical thinking skills. With the increasing awareness of the benefits of educational toys and the desire of parents to provide their children with the best learning tools, the demand for educational toys in the pre-schoolers segment continues to soar.

By Geography, North America is expected to witness Significant Growth Rate during the forecast period

The North America is anticipated to experience substantial growth during the forecast period due to escalating parental emphasis on educational play concepts, facilitating accelerated learning for children. With a substantial portion of the U.S. population falling below 20 years of age, North America significantly contributes to the educational toys market. Parents in the United States and Canada increasingly prioritize enhancing their children's IQ and problem-solving skills, recognizing the challenge of imparting these skills through theoretical means. Consequently, parents turn to various educational toys to nurture and instill these capabilities in their children, fostering growth in the educational toys market within the region. Additionally, the population in North America demonstrates an early adoption of emerging technologies, reflecting a keen interest in continuous innovation by toy manufacturers. As a result, children in the region are progressively drawn to robotic and 3D-shaped toys, contributing to the rising demand for educational toys throughout the forecast period.

Key Target Audience: 

• Manufacturers and Suppliers

• Parents and Caregivers

• Educational Institutions

• Media and Marketing Agencies

• Government and Non-Governmental Organizations (NGOs) in Education

• Educators and Retailers

List of the Key Players Profiled in the Report Includes:

• The Lego World

• Ravensburger

• Melissa & Doug

• Mattel

• Sphero, Inc.

• MindWare, Inc.

• Spin Master

• GoldLok Toys

• Fat Brain Toys, LLC.

• Hasbro

• Ravensburger

• JAKKS Pacific, Inc.

• VTech Holdings Limited

• TOMY

Recent Developments: 

• In July 2023, Melissa & Doug, in collaboration with the National Park Foundation, introduced a new assortment of nature-inspired toys designed for kid-powered play at home. These toys aim to cultivate a lifelong love of nature among children and encourage families to explore national parks. The collection provides young children with an early introduction to appreciating the great outdoors through open-ended, child-led play that begins at home.

Market Segmentation: 

The research report includes in-depth coverage of the industry analysis with size, share, and forecast for the below segments:

Market by, Product: 

• Art & Craft Kit

• Building & Construction Sets

• Games & Puzzles

• Musical Toys/Instruments

• Role Play Toys

• STEM Toys

• Other Products

Market by, Age: 

• Toddlers (1-3 years) 

• Preschoolers (3-5 years)

• Kindergarten (5 years & Above)

Market by, Distribution Channel:

• Online

• Offline 

Market by, Geography:

The educational toys market report also analyzes the major geographic regions and countries of the market. The regions and countries covered in the study include:

• North America (The United States, Canada, Mexico), Market Estimates, Forecast & Opportunity Analysis

• Europe (Germany, France, UK, Italy, Spain, Rest of Europe), Market Estimates, Forecast & Opportunity Analysis

• Asia Pacific (China, Japan, India, South Korea, Australia, New Zealand, Rest of Asia Pacific), Market Estimates, Forecast & Opportunity Analysis

• South America (Brazil, Argentina, Chile, Rest of South America), Market Estimates, Forecast & Opportunity Analysis

• Middle East & Africa (UAE, Saudi Arabia, Qatar, Iran, South Africa, Rest of Middle East & Africa), Market Estimates, Forecast & Opportunity Analysis

Scope of the Report:

The report oGlobal Educational Toys Market: Industry Analysis, Opportunities and Forecast up to 2030o by Diligence Insights provides a detailed analysis of the present market and future outlook with market estimates and forecasts for all specified segments, encompassing both global and regional perspectives as outlined within the research framework. The study includes historical market data for the years 2022, 2023 and offers revenue estimations for 2024, and project forecasts spanning from 2025 to 2030. It places significant emphasis on the examination of market trends, key industry participants, supply chain developments, technological advancements, pivotal milestones, and prospective strategies. Comprehensive market assessments are carried out across major geographic regions, including North America, Europe, Asia Pacific, South America, and Middle East & Africa. As such, this report constitutes a valuable resource for current industry stakeholders, newcomers to the field, and potential investors.

The study offers an in-depth market analysis, drawing insights from industry experts across the value chain. A special focus has been made on 25 countries, including the United States, Canada, Mexico, the United Kingdom, Germany, Spain, France, Italy, China, Brazil, Saudi Arabia, and South Africa, among others. The market data has been meticulously collected through extensive primary interviews and comprehensive secondary research. Market size determination is rooted in the revenue generated from sales across all the specified segments and sub-segments as defined within the research scope. The market sizing analysis includes both top-down and bottom-up approaches for data validation and accuracy measures.

The report offers insights into the following aspects:

• Analysis of major market trends, factors driving, restraining, threatening, and providing opportunities for the market.

• Analysis of the market structure by identifying various segments and sub-segments of the market.

• Understand the revenue forecast of the market for North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

• Analysis of opportunities by identification of high-growth segments/revenue pockets in the market.

• Understand major player profiles in the market and analyze their business strategies.

• Understand competitive developments such as joint ventures, alliances, mergers and acquisitions, and new product launches in the market.