Global A/B Testing Software Competitive Landscape Professional Research Report 2024

Research Summary

A/B testing software, also known as split testing software, is a tool used in marketing and website optimization to compare and evaluate the performance of different versions of a webpage or marketing campaign. The software allows marketers and analysts to create multiple variations of a webpage or campaign and then randomly assign visitors or users to different versions. Through rigorous experimentation, A/B testing software collects data on user behavior, engagement, conversions, or other key metrics to determine the effectiveness of each variation. It helps identify which version drives better results, such as higher click-through rates, increased conversions, or improved user satisfaction. This software typically provides statistical analysis to determine the statistical significance of the results, reducing the likelihood of drawing false conclusions. A/B testing software optimizes decision-making, allowing businesses to make data-driven decisions and continuously improve their digital marketing strategies and user experiences.

According to DIResearch's in-depth investigation and research, the global A/B Testing Software market size will reach US$ Million in 2024, and is expected to reach US$ Million in 2030, with a CAGR of % (2025-2030). Among them, the China market has changed rapidly in the past few years. The market size in 2024 will be US$ Million, accounting for approximately % of the world. It is expected to reach US$ Million in 2030, and the global share will reach %.

The major global manufacturers of A/B Testing Software include Optimizely, VWO, AB Tasty, Instapage, Dynamic Yield, Adobe, Freshmarketer, Unbounce, Qubit, Kibo (Monetate), Kameleoon, Rock Content (ion), Evergage, SiteSpect, Evolv Ascend, Omniconvert, Convert, Landingi, NotifyVisitors, Crazy Egg, Leanplum, Oracle, Webtrends Optimize etc. The global players competition landscape in this report is divided into three tiers. The first tiers is the global leading enterprise, which occupies a major market share, is in a leading position in the industry, has strong competitiveness and influence, and has a large revenue scale; the second tiers has a certain share and popularity in the market, actively follows the industry leaders in product, service or technological innovation, and has a medium revenue scale; the third tiers has a smaller share in the market, has a lower brand awareness, mainly focuses on the local market, and has a relatively small revenue scale.

This report studies the market size, price trends and future development prospects of A/B Testing Software. Focus on analysing the market share, product portfolio, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global A/B Testing Software market. The report data covers historical data from 2019 to 2023, base year in 2024 and forecast data from 2025 to 2030.

The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the A/B Testing Software market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of A/B Testing Software industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.

The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.

Global Key Manufacturers of A/B Testing Software Include:

Optimizely

VWO

AB Tasty

Instapage

Dynamic Yield

Adobe

Freshmarketer

Unbounce

Qubit

Kibo (Monetate)

Kameleoon

Rock Content (ion)

Evergage

SiteSpect

Evolv Ascend

Omniconvert

Convert

Landingi

NotifyVisitors

Crazy Egg

Leanplum

Oracle

Webtrends Optimize

A/B Testing Software Product Segment Include:

Web Based

Mobile Based

Full Stack

A/B Testing Software Product Application Include:

Large Enterprises

SMEs

Chapter Scope

Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends

Chapter 2: Global A/B Testing Software Industry PESTEL Analysis

Chapter 3: Global A/B Testing Software Industry Porter's Five Forces Analysis

Chapter 4: Global A/B Testing Software Major Regional Market Size and Forecast Analysis

Chapter 5: Global A/B Testing Software Market Size and Forecast by Type and Application Analysis

Chapter 6: North America A/B Testing Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 7: Europe A/B Testing Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 8: China A/B Testing Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 9: APAC (Excl. China) A/B Testing Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 10: Latin America A/B Testing Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 11: Middle East and Africa A/B Testing Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 12: Global A/B Testing Software Competitive Analysis of Key Manufacturers (Revenue, Market Share, Regional Distribution and Industry Concentration)

Chapter 13: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)

Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers

Chapter 15: Research Findings and Conclusion

Chapter 16: Methodology and Data Sources

Table of Contents

1 A/B Testing Software Market Overview

1.1 Product Definition and Statistical Scope

1.2 A/B Testing Software Product by Type

1.2.1 Global A/B Testing Software Market Size by Type, 2023 VS 2024 VS 2030

1.2.2 Web Based

1.2.3 Mobile Based

1.2.4 Full Stack

1.3 A/B Testing Software Product by Application

1.3.1 Global A/B Testing Software Market Size by Application, 2023 VS 2024 VS 2030

1.3.2 Large Enterprises

1.3.3 SMEs

1.4 Global A/B Testing Software Market Revenue Analysis (2019-2030)

1.5 A/B Testing Software Market Development Status and Trends

1.5.1 A/B Testing Software Industry Development Status Analysis

1.5.2 A/B Testing Software Industry Development Trends Analysis

2 A/B Testing Software Market PESTEL Analysis

2.1 Political Factors Analysis

2.2 Economic Factors Analysis

2.3 Social Factors Analysis

2.4 Technological Factors Analysis

2.5 Environmental Factors Analysis

2.6 Legal Factors Analysis

3 A/B Testing Software Market Porter's Five Forces Analysis

3.1 Competitive Rivalry

3.2 Threat of New Entrants

3.3 Bargaining Power of Suppliers

3.4 Bargaining Power of Buyers

3.5 Threat of Substitutes

4 Global A/B Testing Software Market Analysis by Regions

4.1 A/B Testing Software Overall Market: 2023 VS 2024 VS 2030

4.2 Global A/B Testing Software Revenue and Forecast Analysis (2019-2030)

4.2.1 Global A/B Testing Software Revenue and Market Share by Region (2019-2024)

4.2.2 Global A/B Testing Software Revenue Forecast by Region (2025-2030)

5 Global A/B Testing Software Market Size by Type and Application

5.1 Global A/B Testing Software Market Size by Type

5.2 Global A/B Testing Software Market Size by Application

6 North America

6.1 North America A/B Testing Software Market Size and Growth Rate Analysis (2019-2030)

6.2 North America Key Manufacturers Analysis

6.3 North America A/B Testing Software Market Size by Type

6.4 North America A/B Testing Software Market Size by Application

6.5 North America A/B Testing Software Market Size by Country

6.5.1 US

6.5.2 Canada

7 Europe

7.1 Europe A/B Testing Software Market Size and Growth Rate Analysis (2019-2030)

7.2 Europe Key Manufacturers Analysis

7.3 Europe A/B Testing Software Market Size by Type

7.4 Europe A/B Testing Software Market Size by Application

7.5 Europe A/B Testing Software Market Size by Country

7.5.1 Germany

7.5.2 France

7.5.3 United Kingdom

7.5.4 Italy

7.5.5 Spain

7.5.6 Benelux

8 China

8.1 China A/B Testing Software Market Size and Growth Rate Analysis (2019-2030)

8.2 China Key Manufacturers Analysis

8.3 China A/B Testing Software Market Size by Type

8.4 China A/B Testing Software Market Size by Application

9 APAC (excl. China)

9.1 APAC (excl. China) A/B Testing Software Market Size and Growth Rate Analysis (2019-2030)

9.2 APAC (excl. China) Key Manufacturers Analysis

9.3 APAC (excl. China) A/B Testing Software Market Size by Type

9.4 APAC (excl. China) A/B Testing Software Market Size by Application

9.5 APAC (excl. China) A/B Testing Software Market Size by Country

9.5.1 Japan

9.5.2 South Korea

9.5.3 India

9.5.4 Australia

9.5.5 Indonesia

9.5.6 Vietnam

9.5.7 Malaysia

9.5.8 Thailand

10 Latin America

10.1 Latin America A/B Testing Software Market Size and Growth Rate Analysis (2019-2030)

10.2 Latin America Key Manufacturers Analysis

10.3 Latin America A/B Testing Software Market Size by Type

10.4 Latin America A/B Testing Software Market Size by Application

10.5 Latin America A/B Testing Software Market Size by Country

10.5.1 Mecixo

10.5.2 Brazil

11 Middle East & Africa

11.1 Middle East & Africa A/B Testing Software Market Size and Growth Rate Analysis (2019-2030)

11.2 Middle East & Africa Key Manufacturers Analysis

11.3 Middle East & Africa A/B Testing Software Market Size by Type

11.4 Middle East & Africa A/B Testing Software Market Size by Application

11.5 Middle East & Africa A/B Testing Software Market Size by Country

11.5.1 Saudi Arabia

11.5.2 South Africa

12 Market Competition by Manufacturers

12.1 Global A/B Testing Software Market Revenue by Key Manufacturers (2020-2024)

12.2 A/B Testing Software Competitive Landscape Analysis and Market Dynamic

12.2.1 A/B Testing Software Competitive Landscape Analysis

12.2.2 Global Key Manufacturers Headquarter and Key Area Sales

12.2.3 Market Dynamic

13 Key Companies Analysis

13.1 Optimizely

13.1.1 Optimizely Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.1.2 Optimizely A/B Testing Software Product Portfolio

13.1.3 Optimizely A/B Testing Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.2 VWO

13.2.1 VWO Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.2.2 VWO A/B Testing Software Product Portfolio

13.2.3 VWO A/B Testing Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.3 AB Tasty

13.3.1 AB Tasty Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.3.2 AB Tasty A/B Testing Software Product Portfolio

13.3.3 AB Tasty A/B Testing Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.4 Instapage

13.4.1 Instapage Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.4.2 Instapage A/B Testing Software Product Portfolio

13.4.3 Instapage A/B Testing Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.5 Dynamic Yield

13.5.1 Dynamic Yield Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.5.2 Dynamic Yield A/B Testing Software Product Portfolio

13.5.3 Dynamic Yield A/B Testing Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.6 Adobe

13.6.1 Adobe Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.6.2 Adobe A/B Testing Software Product Portfolio

13.6.3 Adobe A/B Testing Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.7 Freshmarketer

13.7.1 Freshmarketer Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.7.2 Freshmarketer A/B Testing Software Product Portfolio

13.7.3 Freshmarketer A/B Testing Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.8 Unbounce

13.8.1 Unbounce Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.8.2 Unbounce A/B Testing Software Product Portfolio

13.8.3 Unbounce A/B Testing Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.9 Qubit

13.9.1 Qubit Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.9.2 Qubit A/B Testing Software Product Portfolio

13.9.3 Qubit A/B Testing Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.10 Kibo (Monetate)

13.10.1 Kibo (Monetate) Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.10.2 Kibo (Monetate) A/B Testing Software Product Portfolio

13.10.3 Kibo (Monetate) A/B Testing Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.11 Kameleoon

13.11.1 Kameleoon Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.11.2 Kameleoon A/B Testing Software Product Portfolio

13.11.3 Kameleoon A/B Testing Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.12 Rock Content (ion)

13.12.1 Rock Content (ion) Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.12.2 Rock Content (ion) A/B Testing Software Product Portfolio

13.12.3 Rock Content (ion) A/B Testing Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.13 Evergage

13.13.1 Evergage Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.13.2 Evergage A/B Testing Software Product Portfolio

13.13.3 Evergage A/B Testing Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.14 SiteSpect

13.14.1 SiteSpect Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.14.2 SiteSpect A/B Testing Software Product Portfolio

13.14.3 SiteSpect A/B Testing Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.15 Evolv Ascend

13.15.1 Evolv Ascend Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.15.2 Evolv Ascend A/B Testing Software Product Portfolio

13.15.3 Evolv Ascend A/B Testing Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.16 Omniconvert

13.16.1 Omniconvert Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.16.2 Omniconvert A/B Testing Software Product Portfolio

13.16.3 Omniconvert A/B Testing Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.17 Convert

13.17.1 Convert Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.17.2 Convert A/B Testing Software Product Portfolio

13.17.3 Convert A/B Testing Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.18 Landingi

13.18.1 Landingi Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.18.2 Landingi A/B Testing Software Product Portfolio

13.18.3 Landingi A/B Testing Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.19 NotifyVisitors

13.19.1 NotifyVisitors Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.19.2 NotifyVisitors A/B Testing Software Product Portfolio

13.19.3 NotifyVisitors A/B Testing Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.20 Crazy Egg

13.20.1 Crazy Egg Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.20.2 Crazy Egg A/B Testing Software Product Portfolio

13.20.3 Crazy Egg A/B Testing Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.21 Leanplum

13.21.1 Leanplum Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.21.2 Leanplum A/B Testing Software Product Portfolio

13.21.3 Leanplum A/B Testing Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.22 Oracle

13.22.1 Oracle Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.22.2 Oracle A/B Testing Software Product Portfolio

13.22.3 Oracle A/B Testing Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.23 Webtrends Optimize

13.23.1 Webtrends Optimize Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.23.2 Webtrends Optimize A/B Testing Software Product Portfolio

13.23.3 Webtrends Optimize A/B Testing Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

14 Industry Chain Analysis

14.1 A/B Testing Software Industry Chain Analysis

14.2 A/B Testing Software Industry Raw Material and Suppliers Analysis

14.2.1 Upstream Key Raw Material Supply Analysis

14.2.2 Raw Material Suppliers and Contact Information

14.3 A/B Testing Software Typical Downstream Customers

14.4 A/B Testing Software Sales Channel Analysis

15 Research Findings and Conclusion

16 Methodology and Data Source

16.1 Methodology/Research Approach

16.2 Research Scope

16.3 Benchmarks and Assumptions

16.4 Date Source

16.4.1 Primary Sources

16.4.2 Secondary Sources

16.5 Data Cross Validation

16.6 Disclaimer

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