Global Advertising Competitive Landscape Professional Research Report 2024

Research Summary

Advertising is a marketing strategy used to promote products or services to a target audience. It involves creating and delivering messages through different media channels, such as print, television, radio, online, and outdoor advertising. The purpose of advertising is to increase awareness, generate interest, and persuade potential customers to buy a product or service. The success of advertising is measured in terms of its impact on consumer behavior and the resulting sales.

According to DIResearch's in-depth investigation and research, the global Advertising market size will reach US$ Million in 2024, and is expected to reach US$ Million in 2030, with a CAGR of % (2025-2030). Among them, the China market has changed rapidly in the past few years. The market size in 2024 will be US$ Million, accounting for approximately % of the world. It is expected to reach US$ Million in 2030, and the global share will reach %.

The major global manufacturers of Advertising include WPP, Interpublic Group, Omnicom, oooae oo?, PublicisGroupe, ??(C)ae??aeo-?, Dentsu Inc, Hakuhodo, o?,oooooo??>> 1/2 aeooo?,, Havas Group (Vivendi), oaeoo 1/4 ?, ? 1/4 o?? 1/4 o, ADK Holdings Inc. (Bain Capital), aeo 3/4 ?? 1/4 o, ae? 3/4 ooo(aeu?aeoooo??), ?? ?uoo?, ?,oo?? 1/4 ooo, ooaeo??, o?,oo?ae??aeo 1/4 o, ooo??<This report studies the market size, price trends and future development prospects of Advertising. Focus on analysing the market share, product portfolio, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Advertising market. The report data covers historical data from 2019 to 2023, base year in 2024 and forecast data from 2025 to 2030.
The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Advertising market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Advertising industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Manufacturers of Advertising Include:
WPP
Interpublic Group
Omnicom
oooae oo?
PublicisGroupe
??(C)ae??aeo-?
Dentsu Inc
Hakuhodo
o?,oooooo??>> 1/2 aeooo?,
Havas Group (Vivendi)
oaeoo 1/4 ?
? 1/4 o?? 1/4 o
ADK Holdings Inc. (Bain Capital)
aeo 3/4 ?? 1/4 o
ae? 3/4 ooo(aeu?aeoooo??)
?? ?uoo?
?,oo?? 1/4 ooo
ooaeo??
o?,oo?ae??aeo 1/4 o
ooo??<?,-o? 1/4 o
oo? 1/4 ae?-
o? 1/4 ?? 1/4 o
Advertising Product Segment Include:
TV Advertising
Newspaper Advertising
Outdoor Advertising
Radio Advertising
Internet Advertising
Other
Advertising Product Application Include:
Food and Beverage
Auto Industry
Healthcare
Consumer Good
Travel
Education
Others
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends
Chapter 2: Global Advertising Industry PESTEL Analysis
Chapter 3: Global Advertising Industry Porter's Five Forces Analysis
Chapter 4: Global Advertising Major Regional Market Size and Forecast Analysis
Chapter 5: Global Advertising Market Size and Forecast by Type and Application Analysis
Chapter 6: North America Advertising Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 7: Europe Advertising Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 8: China Advertising Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 9: APAC (Excl. China) Advertising Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 10: Latin America Advertising Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 11: Middle East and Africa Advertising Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 12: Global Advertising Competitive Analysis of Key Manufacturers (Revenue, Market Share, Regional Distribution and Industry Concentration)
Chapter 13: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)
Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers
Chapter 15: Research Findings and Conclusion
Chapter 16: Methodology and Data Sources

Table of Contents

1 Advertising Market Overview

1.1 Product Definition and Statistical Scope

1.2 Advertising Product by Type

1.2.1 Global Advertising Market Size by Type, 2023 VS 2024 VS 2030

1.2.2 TV Advertising

1.2.3 Newspaper Advertising

1.2.4 Outdoor Advertising

1.2.5 Radio Advertising

1.2.6 Internet Advertising

1.2.7 Other

1.3 Advertising Product by Application

1.3.1 Global Advertising Market Size by Application, 2023 VS 2024 VS 2030

1.3.2 Food and Beverage

1.3.3 Auto Industry

1.3.4 Healthcare

1.3.5 Consumer Good

1.3.6 Travel

1.3.7 Education

1.3.8 Others

1.4 Global Advertising Market Revenue Analysis (2019-2030)

1.5 Advertising Market Development Status and Trends

1.5.1 Advertising Industry Development Status Analysis

1.5.2 Advertising Industry Development Trends Analysis

2 Advertising Market PESTEL Analysis

2.1 Political Factors Analysis

2.2 Economic Factors Analysis

2.3 Social Factors Analysis

2.4 Technological Factors Analysis

2.5 Environmental Factors Analysis

2.6 Legal Factors Analysis

3 Advertising Market Porter's Five Forces Analysis

3.1 Competitive Rivalry

3.2 Threat of New Entrants

3.3 Bargaining Power of Suppliers

3.4 Bargaining Power of Buyers

3.5 Threat of Substitutes

4 Global Advertising Market Analysis by Regions

4.1 Advertising Overall Market: 2023 VS 2024 VS 2030

4.2 Global Advertising Revenue and Forecast Analysis (2019-2030)

4.2.1 Global Advertising Revenue and Market Share by Region (2019-2024)

4.2.2 Global Advertising Revenue Forecast by Region (2025-2030)

5 Global Advertising Market Size by Type and Application

5.1 Global Advertising Market Size by Type

5.2 Global Advertising Market Size by Application

6 North America

6.1 North America Advertising Market Size and Growth Rate Analysis (2019-2030)

6.2 North America Key Manufacturers Analysis

6.3 North America Advertising Market Size by Type

6.4 North America Advertising Market Size by Application

6.5 North America Advertising Market Size by Country

6.5.1 US

6.5.2 Canada

7 Europe

7.1 Europe Advertising Market Size and Growth Rate Analysis (2019-2030)

7.2 Europe Key Manufacturers Analysis

7.3 Europe Advertising Market Size by Type

7.4 Europe Advertising Market Size by Application

7.5 Europe Advertising Market Size by Country

7.5.1 Germany

7.5.2 France

7.5.3 United Kingdom

7.5.4 Italy

7.5.5 Spain

7.5.6 Benelux

8 China

8.1 China Advertising Market Size and Growth Rate Analysis (2019-2030)

8.2 China Key Manufacturers Analysis

8.3 China Advertising Market Size by Type

8.4 China Advertising Market Size by Application

9 APAC (excl. China)

9.1 APAC (excl. China) Advertising Market Size and Growth Rate Analysis (2019-2030)

9.2 APAC (excl. China) Key Manufacturers Analysis

9.3 APAC (excl. China) Advertising Market Size by Type

9.4 APAC (excl. China) Advertising Market Size by Application

9.5 APAC (excl. China) Advertising Market Size by Country

9.5.1 Japan

9.5.2 South Korea

9.5.3 India

9.5.4 Australia

9.5.5 Indonesia

9.5.6 Vietnam

9.5.7 Malaysia

9.5.8 Thailand

10 Latin America

10.1 Latin America Advertising Market Size and Growth Rate Analysis (2019-2030)

10.2 Latin America Key Manufacturers Analysis

10.3 Latin America Advertising Market Size by Type

10.4 Latin America Advertising Market Size by Application

10.5 Latin America Advertising Market Size by Country

10.5.1 Mecixo

10.5.2 Brazil

11 Middle East & Africa

11.1 Middle East & Africa Advertising Market Size and Growth Rate Analysis (2019-2030)

11.2 Middle East & Africa Key Manufacturers Analysis

11.3 Middle East & Africa Advertising Market Size by Type

11.4 Middle East & Africa Advertising Market Size by Application

11.5 Middle East & Africa Advertising Market Size by Country

11.5.1 Saudi Arabia

11.5.2 South Africa

12 Market Competition by Manufacturers

12.1 Global Advertising Market Revenue by Key Manufacturers (2020-2024)

12.2 Advertising Competitive Landscape Analysis and Market Dynamic

12.2.1 Advertising Competitive Landscape Analysis

12.2.2 Global Key Manufacturers Headquarter and Key Area Sales

12.2.3 Market Dynamic

13 Key Companies Analysis

13.1 WPP

13.1.1 WPP Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.1.2 WPP Advertising Product Portfolio

13.1.3 WPP Advertising Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.2 Interpublic Group

13.2.1 Interpublic Group Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.2.2 Interpublic Group Advertising Product Portfolio

13.2.3 Interpublic Group Advertising Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.3 Omnicom

13.3.1 Omnicom Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.3.2 Omnicom Advertising Product Portfolio

13.3.3 Omnicom Advertising Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.4 ?????????ae ???????

13.4.1 ?????????ae ??????? Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.4.2 ?????????ae ??????? Advertising Product Portfolio

13.4.3 ?????????ae ??????? Advertising Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.5 PublicisGroupe

13.5.1 PublicisGroupe Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.5.2 PublicisGroupe Advertising Product Portfolio

13.5.3 PublicisGroupe Advertising Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.6 ??(C)ae??ae???-?

13.6.1 ??(C)ae??ae???-? Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.6.2 ??(C)ae??ae???-? Advertising Product Portfolio

13.6.3 ??(C)ae??ae???-? Advertising Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.7 Dentsu Inc

13.7.1 Dentsu Inc Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.7.2 Dentsu Inc Advertising Product Portfolio

13.7.3 Dentsu Inc Advertising Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.8 Hakuhodo

13.8.1 Hakuhodo Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.8.2 Hakuhodo Advertising Product Portfolio

13.8.3 Hakuhodo Advertising Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.9 ????,????????????????????>> 1/2 ae??????????,

13.9.1 ????,????????????????????>> 1/2 ae??????????, Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.9.2 ????,????????????????????>> 1/2 ae??????????, Advertising Product Portfolio

13.9.3 ????,????????????????????>> 1/2 ae??????????, Advertising Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.10 Havas Group (Vivendi)

13.10.1 Havas Group (Vivendi) Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.10.2 Havas Group (Vivendi) Advertising Product Portfolio

13.10.3 Havas Group (Vivendi) Advertising Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.11 ???ae?????? 1/4 ?

13.11.1 ???ae?????? 1/4 ? Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.11.2 ???ae?????? 1/4 ? Advertising Product Portfolio

13.11.3 ???ae?????? 1/4 ? Advertising Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.12 ? 1/4 ????? 1/4  ???

13.12.1 ? 1/4 ????? 1/4  ??? Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.12.2 ? 1/4 ????? 1/4  ??? Advertising Product Portfolio

13.12.3 ? 1/4 ????? 1/4  ??? Advertising Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.13 ADK Holdings Inc. (Bain Capital)

13.13.1 ADK Holdings Inc. (Bain Capital) Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.13.2 ADK Holdings Inc. (Bain Capital) Advertising Product Portfolio

13.13.3 ADK Holdings Inc. (Bain Capital) Advertising Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.14 ae??? 3/4 ?? 1/4  ???

13.14.1 ae??? 3/4 ?? 1/4  ??? Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.14.2 ae??? 3/4 ?? 1/4  ??? Advertising Product Portfolio

13.14.3 ae??? 3/4 ?? 1/4  ??? Advertising Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.15 ae? 3/4 ?????????(aeu?ae??????????????)

13.15.1 ae? 3/4 ?????????(aeu?ae??????????????) Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.15.2 ae? 3/4 ?????????(aeu?ae??????????????) Advertising Product Portfolio

13.15.3 ae? 3/4 ?????????(aeu?ae??????????????) Advertising Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.16 ?? ?u???????

13.16.1 ?? ?u??????? Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.16.2 ?? ?u??????? Advertising Product Portfolio

13.16.3 ?? ?u??????? Advertising Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.17 ?,???????? 1/4  ?????????

13.17.1 ?,???????? 1/4  ????????? Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.17.2 ?,???????? 1/4  ????????? Advertising Product Portfolio

13.17.3 ?,???????? 1/4  ????????? Advertising Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.18 ??????ae?????

13.18.1 ??????ae????? Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.18.2 ??????ae????? Advertising Product Portfolio

13.18.3 ??????ae????? Advertising Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.19 ????,???????ae??ae??? 1/4  ???

13.19.1 ????,???????ae??ae??? 1/4  ??? Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.19.2 ????,???????ae??ae??? 1/4  ??? Advertising Product Portfolio

13.19.3 ????,???????ae??ae??? 1/4  ??? Advertising Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.20 ???????????<

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