Research Summary
AR (augmented reality) in retail refers to the use of technology to superimpose virtual information onto the real-world shopping experience. This can include features like virtual try-ons, product visualization, and in-store navigation tools that allow customers to get a sense of what products look like or how they might function in a specific space. AR in retail is intended to provide customers with a more immersive, engaging, and convenient shopping experience.
According to DIResearch's in-depth investigation and research, the global AR in Retail market size will reach XX US$ Million in 2024, and is expected to reach XX US$ Million in 2030, with a CAGR of XX% (2025-2030). Among them, the China market has changed rapidly in the past few years. The market size in 2024 will be XX US$ Million, accounting for approximately XX% of the world. It is expected to reach XX US$ Million in 2030, and the global share will reach XX%.
The major global manufacturers of AR in Retail include Google, PTC, Apple, Microsoft, Wikitude, DAQRI, Zugara, Blippar, Marxent Labs, Augment, ViewAR, Holition, Ikea, Sephora, Amazon etc. The global players competition landscape in this report is divided into three tiers. The first tiers is the global leading enterprise, which occupies a major market share, is in a leading position in the industry, has strong competitiveness and influence, and has a large revenue scale; the second tiers has a certain share and popularity in the market, actively follows the industry leaders in product, service or technological innovation, and has a medium revenue scale; the third tiers has a smaller share in the market, has a lower brand awareness, mainly focuses on the local market, and has a relatively small revenue scale.
This report studies the market size, price trends and future development prospects of AR in Retail. Focus on analysing the market share, product portfolio, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global AR in Retail market. The report data covers historical data from 2019 to 2023, base year in 2024 and forecast data from 2025 to 2030.
The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the AR in Retail market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of AR in Retail industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Manufacturers of AR in Retail Include:
PTC
Apple
Microsoft
Wikitude
DAQRI
Zugara
Blippar
Marxent Labs
Augment
ViewAR
Holition
Ikea
Sephora
Amazon
AR in Retail Product Segment Include:
Marker-based Augmented Reality
Marker-less Augmented Reality
AR in Retail Product Application Include:
E-commerce
Physic Stores
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends
Chapter 2: Global AR in Retail Industry PESTEL Analysis
Chapter 3: Global AR in Retail Industry Porter's Five Forces Analysis
Chapter 4: Global AR in Retail Major Regional Market Size and Forecast Analysis
Chapter 5: Global AR in Retail Market Size and Forecast by Type and Application Analysis
Chapter 6: North America AR in Retail Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 7: Europe AR in Retail Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 8: China AR in Retail Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 9: APAC (Excl. China) AR in Retail Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 10: Latin America AR in Retail Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 11: Middle East and Africa AR in Retail Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 12: Global AR in Retail Competitive Analysis of Key Manufacturers (Revenue, Market Share, Regional Distribution and Industry Concentration)
Chapter 13: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)
Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers
Chapter 15: Research Findings and Conclusion
Chapter 16: Methodology and Data Sources
Table of Contents 1 AR in Retail Market Overview 1.1 Product Definition and Statistical Scope 1.2 AR in Retail Product by Type 1.2.1 Global AR in Retail Market Size by Type, 2023 VS 2024 VS 2030 1.2.2 Marker-based Augmented Reality 1.2.3 Marker-less Augmented Reality 1.3 AR in Retail Product by Application 1.3.1 Global AR in Retail Market Size by Application, 2023 VS 2024 VS 2030 1.3.2 E-commerce 1.3.3 Physic Stores 1.4 Global AR in Retail Market Revenue Analysis (2019-2030) 1.5 AR in Retail Market Development Status and Trends 1.5.1 AR in Retail Industry Development Status Analysis 1.5.2 AR in Retail Industry Development Trends Analysis 2 AR in Retail Market PESTEL Analysis 2.1 Political Factors Analysis 2.2 Economic Factors Analysis 2.3 Social Factors Analysis 2.4 Technological Factors Analysis 2.5 Environmental Factors Analysis 2.6 Legal Factors Analysis 3 AR in Retail Market Porter's Five Forces Analysis 3.1 Competitive Rivalry 3.2 Threat of New Entrants 3.3 Bargaining Power of Suppliers 3.4 Bargaining Power of Buyers 3.5 Threat of Substitutes 4 Global AR in Retail Market Analysis by Regions 4.1 AR in Retail Overall Market: 2023 VS 2024 VS 2030 4.2 Global AR in Retail Revenue and Forecast Analysis (2019-2030) 4.2.1 Global AR in Retail Revenue and Market Share by Region (2019-2024) 4.2.2 Global AR in Retail Revenue Forecast by Region (2025-2030) 5 Global AR in Retail Market Size by Type and Application 5.1 Global AR in Retail Market Size by Type 5.2 Global AR in Retail Market Size by Application 6 North America 6.1 North America AR in Retail Market Size and Growth Rate Analysis (2019-2030) 6.2 North America Key Manufacturers Analysis 6.3 North America AR in Retail Market Size by Type 6.4 North America AR in Retail Market Size by Application 6.5 North America AR in Retail Market Size by Country 6.5.1 US 6.5.2 Canada 7 Europe 7.1 Europe AR in Retail Market Size and Growth Rate Analysis (2019-2030) 7.2 Europe Key Manufacturers Analysis 7.3 Europe AR in Retail Market Size by Type 7.4 Europe AR in Retail Market Size by Application 7.5 Europe AR in Retail Market Size by Country 7.5.1 Germany 7.5.2 France 7.5.3 United Kingdom 7.5.4 Italy 7.5.5 Spain 7.5.6 Benelux 8 China 8.1 China AR in Retail Market Size and Growth Rate Analysis (2019-2030) 8.2 China Key Manufacturers Analysis 8.3 China AR in Retail Market Size by Type 8.4 China AR in Retail Market Size by Application 9 APAC (excl. China) 9.1 APAC (excl. China) AR in Retail Market Size and Growth Rate Analysis (2019-2030) 9.2 APAC (excl. China) Key Manufacturers Analysis 9.3 APAC (excl. China) AR in Retail Market Size by Type 9.4 APAC (excl. China) AR in Retail Market Size by Application 9.5 APAC (excl. China) AR in Retail Market Size by Country 9.5.1 Japan 9.5.2 South Korea 9.5.3 India 9.5.4 Australia 9.5.5 Indonesia 9.5.6 Vietnam 9.5.7 Malaysia 9.5.8 Thailand 10 Latin America 10.1 Latin America AR in Retail Market Size and Growth Rate Analysis (2019-2030) 10.2 Latin America Key Manufacturers Analysis 10.3 Latin America AR in Retail Market Size by Type 10.4 Latin America AR in Retail Market Size by Application 10.5 Latin America AR in Retail Market Size by Country 10.5.1 Mecixo 10.5.2 Brazil 11 Middle East & Africa 11.1 Middle East & Africa AR in Retail Market Size and Growth Rate Analysis (2019-2030) 11.2 Middle East & Africa Key Manufacturers Analysis 11.3 Middle East & Africa AR in Retail Market Size by Type 11.4 Middle East & Africa AR in Retail Market Size by Application 11.5 Middle East & Africa AR in Retail Market Size by Country 11.5.1 Saudi Arabia 11.5.2 South Africa 12 Market Competition by Manufacturers 12.1 Global AR in Retail Market Revenue by Key Manufacturers (2020-2024) 12.2 AR in Retail Competitive Landscape Analysis and Market Dynamic 12.2.1 AR in Retail Competitive Landscape Analysis 12.2.2 Global Key Manufacturers Headquarter and Key Area Sales 12.2.3 Market Dynamic 13 Key Companies Analysis 13.1 Google 13.1.1 Google Basic Company Profile (Employees, Areas Service, Competitors and Contact Information) 13.1.2 Google AR in Retail Product Portfolio 13.1.3 Google AR in Retail Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024) 13.2 PTC 13.2.1 PTC Basic Company Profile (Employees, Areas Service, Competitors and Contact Information) 13.2.2 PTC AR in Retail Product Portfolio 13.2.3 PTC AR in Retail Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024) 13.3 Apple 13.3.1 Apple Basic Company Profile (Employees, Areas Service, Competitors and Contact Information) 13.3.2 Apple AR in Retail Product Portfolio 13.3.3 Apple AR in Retail Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024) 13.4 Microsoft 13.4.1 Microsoft Basic Company Profile (Employees, Areas Service, Competitors and Contact Information) 13.4.2 Microsoft AR in Retail Product Portfolio 13.4.3 Microsoft AR in Retail Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024) 13.5 Wikitude 13.5.1 Wikitude Basic Company Profile (Employees, Areas Service, Competitors and Contact Information) 13.5.2 Wikitude AR in Retail Product Portfolio 13.5.3 Wikitude AR in Retail Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024) 13.6 DAQRI 13.6.1 DAQRI Basic Company Profile (Employees, Areas Service, Competitors and Contact Information) 13.6.2 DAQRI AR in Retail Product Portfolio 13.6.3 DAQRI AR in Retail Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024) 13.7 Zugara 13.7.1 Zugara Basic Company Profile (Employees, Areas Service, Competitors and Contact Information) 13.7.2 Zugara AR in Retail Product Portfolio 13.7.3 Zugara AR in Retail Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024) 13.8 Blippar 13.8.1 Blippar Basic Company Profile (Employees, Areas Service, Competitors and Contact Information) 13.8.2 Blippar AR in Retail Product Portfolio 13.8.3 Blippar AR in Retail Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024) 13.9 Marxent Labs 13.9.1 Marxent Labs Basic Company Profile (Employees, Areas Service, Competitors and Contact Information) 13.9.2 Marxent Labs AR in Retail Product Portfolio 13.9.3 Marxent Labs AR in Retail Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024) 13.10 Augment 13.10.1 Augment Basic Company Profile (Employees, Areas Service, Competitors and Contact Information) 13.10.2 Augment AR in Retail Product Portfolio 13.10.3 Augment AR in Retail Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024) 13.11 ViewAR 13.11.1 ViewAR Basic Company Profile (Employees, Areas Service, Competitors and Contact Information) 13.11.2 ViewAR AR in Retail Product Portfolio 13.11.3 ViewAR AR in Retail Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024) 13.12 Holition 13.12.1 Holition Basic Company Profile (Employees, Areas Service, Competitors and Contact Information) 13.12.2 Holition AR in Retail Product Portfolio 13.12.3 Holition AR in Retail Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024) 13.13 Ikea 13.13.1 Ikea Basic Company Profile (Employees, Areas Service, Competitors and Contact Information) 13.13.2 Ikea AR in Retail Product Portfolio 13.13.3 Ikea AR in Retail Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024) 13.14 Sephora 13.14.1 Sephora Basic Company Profile (Employees, Areas Service, Competitors and Contact Information) 13.14.2 Sephora AR in Retail Product Portfolio 13.14.3 Sephora AR in Retail Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024) 13.15 Amazon 13.15.1 Amazon Basic Company Profile (Employees, Areas Service, Competitors and Contact Information) 13.15.2 Amazon AR in Retail Product Portfolio 13.15.3 Amazon AR in Retail Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024) 14 Industry Chain Analysis 14.1 AR in Retail Industry Chain Analysis 14.2 AR in Retail Industry Raw Material and Suppliers Analysis 14.2.1 Upstream Key Raw Material Supply Analysis 14.2.2 Raw Material Suppliers and Contact Information 14.3 AR in Retail Typical Downstream Customers 14.4 AR in Retail Sales Channel Analysis 15 Research Findings and Conclusion 16 Methodology and Data Source 16.1 Methodology/Research Approach 16.2 Research Scope 16.3 Benchmarks and Assumptions 16.4 Date Source 16.4.1 Primary Sources 16.4.2 Secondary Sources 16.5 Data Cross Validation 16.6 Disclaimer
Publisher: DIResearch
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