Global Brand Licensing Market Size was estimated at USD 276243.53 million in 2022 and is projected to reach USD 371993.5 million by 2028, exhibiting a CAGR of 4.34% during the forecast period.
Global Brand Licensing Market Overview:
Global Brand Licensing Market Report 2022 comes with the extensive industry analysis development components, patterns, flows and sizes. The report also calculates present and past market values to forecast potential market management through the forecast period between 2022-2028.This research study of Brand Licensing involved the extensive usage of both primary and secondary data sources. This includes the study of various parameters affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry.
Scope of the Brand Licensing Market
The Brand Licensing Market Research report incorporate value chain analysis for each of the product type. Value chain analysis offers in depth information about value addition at each stage.The study includes drivers and restraints for Brand Licensing Market along with their impact on demand during the forecast period. The study also provides key market indicators affecting thegrowth of the market. Research report includes major key player analysis with shares of each player inside market, growth rate and market attractiveness in different endusers/regions. Our study Brand Licensing Market helps user to make precise decision in order to expand their market presence and increase market share.
Impact of COVID-19 on Brand Licensing Market
Report covers Impact of Coronavirus COVID-19: Since the COVID-19 virus outbreak in December 2019, the disease has spread to almost every country around the globe with the World Health Organization declaring it a public health emergency. The global impacts of the coronavirus disease 2019 (COVID-19) are already starting to be felt, and will significantly affect the Brand Licensing market in 2020. The outbreak of COVID-19 has brought effects on many aspects, like flight cancellations; travel bans and quarantines; restaurants closed; all indoor/outdoor events restricted; over forty countries state of emergency declared; massive slowing of the supply chain; stock market volatility; falling business confidence, growing panic among the population, and uncertainty about future.
Global Brand Licensing Market Segmentation
Global Brand Licensing Market Research report comprises of Porter's five forces analysis to do the detail study about its each segmentation like Product segmentation, End user/application segment analysis and Major key players analysis mentioned as below;
By Type, Brand Licensing market has been segmented into:
Apparels
Toys
Accessories
Home Decoration
Software/Video Games
Food and Beverage
Others
By Application, Brand Licensing market has been segmented into:
Entertainment
Corporate Trademarks/Brand
Fashion
Sports
Others
Regional Analysis:
North America (U.S., Canada, Mexico)
Europe (Germany, U.K., France, Italy, Russia, Spain, Rest of Europe)
Asia-Pacific (China, India, Japan, Singapore, Australia, New Zealand, Rest of APAC)
South America (Brazil, Argentina, Rest of SA)
Middle East & Africa (Turkey, Saudi Arabia, Iran, UAE, Africa, Rest of MEA)
Competitive Landscape:
Competitive analysis is the study of strength and weakness, market investment, market share, market sales volume, market trends of major players in the market.The Brand Licensing market study focused on including all the primary level, secondary level and tertiary level competitors in the report. The data generated by conducting the primary and secondary research.The report covers detail analysis of driver, constraints and scope for new players entering the Brand Licensing market.
Top Key Players Covered in Brand Licensing market are:
The Walt Disney Company
Meredith Corporation
PVH Corp.
Iconix Brand Group
Authentic Brands Group
Universal Brand Development
Nickelodeon (ViacomCBS)
Major League Baseball
Learfield IMG College
Sanrio
Sequential Brands Group
Hasbro
General Motors
National Basketball Association
Electrolux
National Football League
WarnerMedia
The Pok?(C)mon Company International
Procter and Gamble
Ferrari
Ralph Lauren
Mattel
Ford Motor Company
BBC Worldwide
The Hershey Company
Stanley Black and Decker
PGA Tour
National Hockey League
Sunkist Growers
WWE
Objective to buy this Report:
1. Brand Licensing analysis predicts the representation of this market, supply and demand, capacity, detailed investigations, etc.
2. Even the report, along with the international series, conducts an in-depth study of rules, policies and current policy.
3. In addition, additional factors are mentioned: imports, arrangement of commodity prices for the market, supply and demand of industry products, major manufacturers.
4. The report starts with Brand Licensing market statistics and moves to important points, with dependent markets categorized by market trend by application.
5. Applications of market may also be assessed based on their performances.
6. Other market attributes, such as future aspects, limitations and growth for all departments.
Chapter 1: Introduction 1.1 Research Objectives 1.2 Research Methodology 1.3 Research Process 1.4 Scope and Coverage 1.4.1 Market Definition 1.4.2 Key Questions Answered 1.5 Market Segmentation Chapter 2:Executive Summary Chapter 3:Growth Opportunities By Segment 3.1 By Type 3.2 By Application Chapter 4: Market Landscape 4.1 Porter's Five Forces Analysis 4.1.1 Bargaining Power of Supplier 4.1.2 Threat of New Entrants 4.1.3 Threat of Substitutes 4.1.4 Competitive Rivalry 4.1.5 Bargaining Power Among Buyers 4.2 Industry Value Chain Analysis 4.3 Market Dynamics 4.3.1 Drivers 4.3.2 Restraints 4.3.3 Opportunities 4.5.4 Challenges 4.4 Pestle Analysis 4.5 Technological Roadmap 4.6 Regulatory Landscape 4.7 SWOT Analysis 4.8 Price Trend Analysis 4.9 Patent Analysis 4.10 Analysis of the Impact of Covid-19 4.10.1 Impact on the Overall Market 4.10.2 Impact on the Supply Chain 4.10.3 Impact on the Key Manufacturers 4.10.4 Impact on the Pricing Chapter 5: Brand Licensing Market by Type 5.1 Brand Licensing Market Overview Snapshot and Growth Engine 5.2 Brand Licensing Market Overview 5.3 Apparels 5.3.1 Introduction and Market Overview 5.3.2 Historic and Forecasted Market Size (2016-2028F) 5.3.3 Key Market Trends, Growth Factors and Opportunities 5.3.4 Apparels: Geographic Segmentation 5.4 Toys 5.4.1 Introduction and Market Overview 5.4.2 Historic and Forecasted Market Size (2016-2028F) 5.4.3 Key Market Trends, Growth Factors and Opportunities 5.4.4 Toys: Geographic Segmentation 5.5 Accessories 5.5.1 Introduction and Market Overview 5.5.2 Historic and Forecasted Market Size (2016-2028F) 5.5.3 Key Market Trends, Growth Factors and Opportunities 5.5.4 Accessories: Geographic Segmentation 5.6 Home Decoration 5.6.1 Introduction and Market Overview 5.6.2 Historic and Forecasted Market Size (2016-2028F) 5.6.3 Key Market Trends, Growth Factors and Opportunities 5.6.4 Home Decoration: Geographic Segmentation 5.7 Software/Video Games 5.7.1 Introduction and Market Overview 5.7.2 Historic and Forecasted Market Size (2016-2028F) 5.7.3 Key Market Trends, Growth Factors and Opportunities 5.7.4 Software/Video Games: Geographic Segmentation 5.8 Food and Beverage 5.8.1 Introduction and Market Overview 5.8.2 Historic and Forecasted Market Size (2016-2028F) 5.8.3 Key Market Trends, Growth Factors and Opportunities 5.8.4 Food and Beverage: Geographic Segmentation 5.9 Others 5.9.1 Introduction and Market Overview 5.9.2 Historic and Forecasted Market Size (2016-2028F) 5.9.3 Key Market Trends, Growth Factors and Opportunities 5.9.4 Others: Geographic Segmentation Chapter 6: Brand Licensing Market by Application 6.1 Brand Licensing Market Overview Snapshot and Growth Engine 6.2 Brand Licensing Market Overview 6.3 Entertainment 6.3.1 Introduction and Market Overview 6.3.2 Historic and Forecasted Market Size (2016-2028F) 6.3.3 Key Market Trends, Growth Factors and Opportunities 6.3.4 Entertainment: Geographic Segmentation 6.4 Corporate Trademarks/Brand 6.4.1 Introduction and Market Overview 6.4.2 Historic and Forecasted Market Size (2016-2028F) 6.4.3 Key Market Trends, Growth Factors and Opportunities 6.4.4 Corporate Trademarks/Brand: Geographic Segmentation 6.5 Fashion 6.5.1 Introduction and Market Overview 6.5.2 Historic and Forecasted Market Size (2016-2028F) 6.5.3 Key Market Trends, Growth Factors and Opportunities 6.5.4 Fashion: Geographic Segmentation 6.6 Sports 6.6.1 Introduction and Market Overview 6.6.2 Historic and Forecasted Market Size (2016-2028F) 6.6.3 Key Market Trends, Growth Factors and Opportunities 6.6.4 Sports: Geographic Segmentation 6.7 Others 6.7.1 Introduction and Market Overview 6.7.2 Historic and Forecasted Market Size (2016-2028F) 6.7.3 Key Market Trends, Growth Factors and Opportunities 6.7.4 Others: Geographic Segmentation Chapter 7: Company Profiles and Competitive Analysis 7.1 Competitive Landscape 7.1.1 Competitive Positioning 7.1.2 Brand Licensing Sales and Market Share By Players 7.1.3 Industry BCG Matrix 7.1.4 Heat Map Analysis 7.1.5 Brand Licensing Industry Concentration Ratio (CR5 and HHI) 7.1.6 Top 5 Brand Licensing Players Market Share 7.1.7 Mergers and Acquisitions 7.1.8 Business Strategies By Top Players 7.2 THE WALT DISNEY COMPANY 7.2.1 Company Overview 7.2.2 Key Executives 7.2.3 Company Snapshot 7.2.4 Operating Business Segments 7.2.5 Product Portfolio 7.2.6 Business Performance 7.2.7 Key Strategic Moves and Recent Developments 7.2.8 SWOT Analysis 7.3 MEREDITH CORPORATION 7.4 PVH CORP. 7.5 ICONIX BRAND GROUP 7.6 AUTHENTIC BRANDS GROUP 7.7 UNIVERSAL BRAND DEVELOPMENT 7.8 NICKELODEON (VIACOMCBS) 7.9 MAJOR LEAGUE BASEBALL 7.10 LEARFIELD IMG COLLEGE 7.11 SANRIO 7.12 SEQUENTIAL BRANDS GROUP 7.13 HASBRO 7.14 GENERAL MOTORS 7.15 NATIONAL BASKETBALL ASSOCIATION 7.16 ELECTROLUX 7.17 NATIONAL FOOTBALL LEAGUE 7.18 WARNERMEDIA 7.19 THE POK??MON COMPANY INTERNATIONAL 7.20 PROCTER AND GAMBLE 7.21 FERRARI 7.22 RALPH LAUREN 7.23 MATTEL 7.24 FORD MOTOR COMPANY 7.25 BBC WORLDWIDE 7.26 THE HERSHEY COMPANY 7.27 STANLEY BLACK AND DECKER 7.28 PGA TOUR 7.29 NATIONAL HOCKEY LEAGUE 7.30 SUNKIST GROWERS 7.31 WWE Chapter 8: Global Brand Licensing Market Analysis, Insights and Forecast, 2016-2028 8.1 Market Overview 8.2 Historic and Forecasted Market Size By Type 8.2.1 Apparels 8.2.2 Toys 8.2.3 Accessories 8.2.4 Home Decoration 8.2.5 Software/Video Games 8.2.6 Food and Beverage 8.2.7 Others 8.3 Historic and Forecasted Market Size By Application 8.3.1 Entertainment 8.3.2 Corporate Trademarks/Brand 8.3.3 Fashion 8.3.4 Sports 8.3.5 Others Chapter 9: North America Brand Licensing Market Analysis, Insights and Forecast, 2016-2028 9.1 Key Market Trends, Growth Factors and Opportunities 9.2 Impact of Covid-19 9.3 Key Players 9.4 Key Market Trends, Growth Factors and Opportunities 9.4 Historic and Forecasted Market Size By Type 9.4.1 Apparels 9.4.2 Toys 9.4.3 Accessories 9.4.4 Home Decoration 9.4.5 Software/Video Games 9.4.6 Food and Beverage 9.4.7 Others 9.5 Historic and Forecasted Market Size By Application 9.5.1 Entertainment 9.5.2 Corporate Trademarks/Brand 9.5.3 Fashion 9.5.4 Sports 9.5.5 Others 9.6 Historic and Forecast Market Size by Country 9.6.1 U.S. 9.6.2 Canada 9.6.3 Mexico Chapter 10: Europe Brand Licensing Market Analysis, Insights and Forecast, 2016-2028 10.1 Key Market Trends, Growth Factors and Opportunities 10.2 Impact of Covid-19 10.3 Key Players 10.4 Key Market Trends, Growth Factors and Opportunities 10.4 Historic and Forecasted Market Size By Type 10.4.1 Apparels 10.4.2 Toys 10.4.3 Accessories 10.4.4 Home Decoration 10.4.5 Software/Video Games 10.4.6 Food and Beverage 10.4.7 Others 10.5 Historic and Forecasted Market Size By Application 10.5.1 Entertainment 10.5.2 Corporate Trademarks/Brand 10.5.3 Fashion 10.5.4 Sports 10.5.5 Others 10.6 Historic and Forecast Market Size by Country 10.6.1 Germany 10.6.2 U.K. 10.6.3 France 10.6.4 Italy 10.6.5 Russia 10.6.6 Spain 10.6.7 Rest of Europe Chapter 11: Asia-Pacific Brand Licensing Market Analysis, Insights and Forecast, 2016-2028 11.1 Key Market Trends, Growth Factors and Opportunities 11.2 Impact of Covid-19 11.3 Key Players 11.4 Key Market Trends, Growth Factors and Opportunities 11.4 Historic and Forecasted Market Size By Type 11.4.1 Apparels 11.4.2 Toys 11.4.3 Accessories 11.4.4 Home Decoration 11.4.5 Software/Video Games 11.4.6 Food and Beverage 11.4.7 Others 11.5 Historic and Forecasted Market Size By Application 11.5.1 Entertainment 11.5.2 Corporate Trademarks/Brand 11.5.3 Fashion 11.5.4 Sports 11.5.5 Others 11.6 Historic and Forecast Market Size by Country 11.6.1 China 11.6.2 India 11.6.3 Japan 11.6.4 Singapore 11.6.5 Australia 11.6.6 New Zealand 11.6.7 Rest of APAC Chapter 12: Middle East & Africa Brand Licensing Market Analysis, Insights and Forecast, 2016-2028 12.1 Key Market Trends, Growth Factors and Opportunities 12.2 Impact of Covid-19 12.3 Key Players 12.4 Key Market Trends, Growth Factors and Opportunities 12.4 Historic and Forecasted Market Size By Type 12.4.1 Apparels 12.4.2 Toys 12.4.3 Accessories 12.4.4 Home Decoration 12.4.5 Software/Video Games 12.4.6 Food and Beverage 12.4.7 Others 12.5 Historic and Forecasted Market Size By Application 12.5.1 Entertainment 12.5.2 Corporate Trademarks/Brand 12.5.3 Fashion 12.5.4 Sports 12.5.5 Others 12.6 Historic and Forecast Market Size by Country 12.6.1 Turkey 12.6.2 Saudi Arabia 12.6.3 Iran 12.6.4 UAE 12.6.5 Africa 12.6.6 Rest of MEA Chapter 13: South America Brand Licensing Market Analysis, Insights and Forecast, 2016-2028 13.1 Key Market Trends, Growth Factors and Opportunities 13.2 Impact of Covid-19 13.3 Key Players 13.4 Key Market Trends, Growth Factors and Opportunities 13.4 Historic and Forecasted Market Size By Type 13.4.1 Apparels 13.4.2 Toys 13.4.3 Accessories 13.4.4 Home Decoration 13.4.5 Software/Video Games 13.4.6 Food and Beverage 13.4.7 Others 13.5 Historic and Forecasted Market Size By Application 13.5.1 Entertainment 13.5.2 Corporate Trademarks/Brand 13.5.3 Fashion 13.5.4 Sports 13.5.5 Others 13.6 Historic and Forecast Market Size by Country 13.6.1 Brazil 13.6.2 Argentina 13.6.3 Rest of SA Chapter 14 Investment Analysis Chapter 15 Analyst Viewpoint and Conclusion
Publisher: Introspective Market Research
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Global Brand Licensing Market Size was estimated at USD 276243.53 million in 2022 and is projected to reach USD 371993.5 million by 2028.
The Walt Disney Company,Meredith Corporation,PVH Corp.,Iconix Brand Group,Authentic Brands Group,Universal Brand Development,Nickelodeon (ViacomCBS),Major League Baseball,Learfield IMG College,Sanrio,Sequential Brands Group,Hasbro,General Motors,National Basketball Association,Electrolux,National Football League,WarnerMedia,The Pok?(C)mon Company International,Procter and Gamble,Ferrari,Ralph Lauren,Mattel,Ford Motor Company,BBC Worldwide,The Hershey Company,Stanley Black and Decker,PGA Tour,National Hockey League,Sunkist Growers,WWE
North America,Europe,Asia-Pacific,South America,Middle East & Africa