Research Summary
Data Management Platforms (DMPs) are sophisticated software systems used to collect, store, organize, and analyze large volumes of customer and audience data from various sources and channels. DMPs are commonly used in the field of digital marketing and advertising to help marketers and advertisers better understand their target audience and optimize their advertising campaigns. They can aggregate data from multiple sources, such as websites, mobile apps, social media platforms, and third-party data providers, to create a unified and comprehensive view of individual users or audience segments. DMPs use advanced analytics and machine learning algorithms to segment audiences, identify behavioral patterns, and predict user preferences, enabling marketers to deliver personalized and targeted content and advertisements to the right audience at the right time. Additionally, DMPs often integrate with other marketing technologies, such as demand-side platforms (DSPs) and customer relationship management (CRM) systems, to enable seamless data exchange and campaign execution. Data Management Platforms play a crucial role in data-driven marketing strategies, helping businesses make data-informed decisions, improve customer experiences, and maximize the effectiveness of their marketing efforts.
According to DIResearch's in-depth investigation and research, the global Data Management Platforms market size will reach US$ Million in 2024, and is expected to reach US$ Million in 2030, with a CAGR of % (2025-2030). Among them, the China market has changed rapidly in the past few years. The market size in 2024 will be US$ Million, accounting for approximately % of the world. It is expected to reach US$ Million in 2030, and the global share will reach %.
The major global manufacturers of Data Management Platforms include Oracle, Adobe, Neustar, Salesforce, Lotame, Verizon Media, Cloudera, SAS, OnAudience, Snowflake, Mapp, Nielsen, The ADEX, The Trade Desk etc. The global players competition landscape in this report is divided into three tiers. The first tiers is the global leading enterprise, which occupies a major market share, is in a leading position in the industry, has strong competitiveness and influence, and has a large revenue scale; the second tiers has a certain share and popularity in the market, actively follows the industry leaders in product, service or technological innovation, and has a medium revenue scale; the third tiers has a smaller share in the market, has a lower brand awareness, mainly focuses on the local market, and has a relatively small revenue scale.
This report studies the market size, price trends and future development prospects of Data Management Platforms. Focus on analysing the market share, product portfolio, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Data Management Platforms market. The report data covers historical data from 2019 to 2023, base year in 2024 and forecast data from 2025 to 2030.
The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Data Management Platforms market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Data Management Platforms industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Manufacturers of Data Management Platforms Include:
Oracle
Adobe
Neustar
Salesforce
Lotame
Verizon Media
Cloudera
SAS
OnAudience
Snowflake
Mapp
Nielsen
The ADEX
The Trade Desk
Data Management Platforms Product Segment Include:
SMEs
Large Enterprises
Data Management Platforms Product Application Include:
BFSI
Travel and Hospitality
Retail and eCommerce
Media and Entertainment
Education
Others
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends
Chapter 2: Global Data Management Platforms Industry PESTEL Analysis
Chapter 3: Global Data Management Platforms Industry Porter's Five Forces Analysis
Chapter 4: Global Data Management Platforms Major Regional Market Size and Forecast Analysis
Chapter 5: Global Data Management Platforms Market Size and Forecast by Type and Application Analysis
Chapter 6: North America Data Management Platforms Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 7: Europe Data Management Platforms Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 8: China Data Management Platforms Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 9: APAC (Excl. China) Data Management Platforms Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 10: Latin America Data Management Platforms Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 11: Middle East and Africa Data Management Platforms Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 12: Global Data Management Platforms Competitive Analysis of Key Manufacturers (Revenue, Market Share, Regional Distribution and Industry Concentration)
Chapter 13: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)
Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers
Chapter 15: Research Findings and Conclusion
Chapter 16: Methodology and Data Sources
Table of Contents 1 Data Management Platforms Market Overview 1.1 Product Definition and Statistical Scope 1.2 Data Management Platforms Product by Type 1.2.1 Global Data Management Platforms Market Size by Type, 2023 VS 2024 VS 2030 1.2.2 SMEs 1.2.3 Large Enterprises 1.3 Data Management Platforms Product by Application 1.3.1 Global Data Management Platforms Market Size by Application, 2023 VS 2024 VS 2030 1.3.2 BFSI 1.3.3 Travel and Hospitality 1.3.4 Retail and eCommerce 1.3.5 Media and Entertainment 1.3.6 Education 1.3.7 Others 1.4 Global Data Management Platforms Market Revenue Analysis (2019-2030) 1.5 Data Management Platforms Market Development Status and Trends 1.5.1 Data Management Platforms Industry Development Status Analysis 1.5.2 Data Management Platforms Industry Development Trends Analysis 2 Data Management Platforms Market PESTEL Analysis 2.1 Political Factors Analysis 2.2 Economic Factors Analysis 2.3 Social Factors Analysis 2.4 Technological Factors Analysis 2.5 Environmental Factors Analysis 2.6 Legal Factors Analysis 3 Data Management Platforms Market Porter's Five Forces Analysis 3.1 Competitive Rivalry 3.2 Threat of New Entrants 3.3 Bargaining Power of Suppliers 3.4 Bargaining Power of Buyers 3.5 Threat of Substitutes 4 Global Data Management Platforms Market Analysis by Regions 4.1 Data Management Platforms Overall Market: 2023 VS 2024 VS 2030 4.2 Global Data Management Platforms Revenue and Forecast Analysis (2019-2030) 4.2.1 Global Data Management Platforms Revenue and Market Share by Region (2019-2024) 4.2.2 Global Data Management Platforms Revenue Forecast by Region (2025-2030) 5 Global Data Management Platforms Market Size by Type and Application 5.1 Global Data Management Platforms Market Size by Type 5.2 Global Data Management Platforms Market Size by Application 6 North America 6.1 North America Data Management Platforms Market Size and Growth Rate Analysis (2019-2030) 6.2 North America Key Manufacturers Analysis 6.3 North America Data Management Platforms Market Size by Type 6.4 North America Data Management Platforms Market Size by Application 6.5 North America Data Management Platforms Market Size by Country 6.5.1 US 6.5.2 Canada 7 Europe 7.1 Europe Data Management Platforms Market Size and Growth Rate Analysis (2019-2030) 7.2 Europe Key Manufacturers Analysis 7.3 Europe Data Management Platforms Market Size by Type 7.4 Europe Data Management Platforms Market Size by Application 7.5 Europe Data Management Platforms Market Size by Country 7.5.1 Germany 7.5.2 France 7.5.3 United Kingdom 7.5.4 Italy 7.5.5 Spain 7.5.6 Benelux 8 China 8.1 China Data Management Platforms Market Size and Growth Rate Analysis (2019-2030) 8.2 China Key Manufacturers Analysis 8.3 China Data Management Platforms Market Size by Type 8.4 China Data Management Platforms Market Size by Application 9 APAC (excl. China) 9.1 APAC (excl. China) Data Management Platforms Market Size and Growth Rate Analysis (2019-2030) 9.2 APAC (excl. China) Key Manufacturers Analysis 9.3 APAC (excl. China) Data Management Platforms Market Size by Type 9.4 APAC (excl. China) Data Management Platforms Market Size by Application 9.5 APAC (excl. China) Data Management Platforms Market Size by Country 9.5.1 Japan 9.5.2 South Korea 9.5.3 India 9.5.4 Australia 9.5.5 Indonesia 9.5.6 Vietnam 9.5.7 Malaysia 9.5.8 Thailand 10 Latin America 10.1 Latin America Data Management Platforms Market Size and Growth Rate Analysis (2019-2030) 10.2 Latin America Key Manufacturers Analysis 10.3 Latin America Data Management Platforms Market Size by Type 10.4 Latin America Data Management Platforms Market Size by Application 10.5 Latin America Data Management Platforms Market Size by Country 10.5.1 Mecixo 10.5.2 Brazil 11 Middle East & Africa 11.1 Middle East & Africa Data Management Platforms Market Size and Growth Rate Analysis (2019-2030) 11.2 Middle East & Africa Key Manufacturers Analysis 11.3 Middle East & Africa Data Management Platforms Market Size by Type 11.4 Middle East & Africa Data Management Platforms Market Size by Application 11.5 Middle East & Africa Data Management Platforms Market Size by Country 11.5.1 Saudi Arabia 11.5.2 South Africa 12 Market Competition by Manufacturers 12.1 Global Data Management Platforms Market Revenue by Key Manufacturers (2020-2024) 12.2 Data Management Platforms Competitive Landscape Analysis and Market Dynamic 12.2.1 Data Management Platforms Competitive Landscape Analysis 12.2.2 Global Key Manufacturers Headquarter and Key Area Sales 12.2.3 Market Dynamic 13 Key Companies Analysis 13.1 Oracle 13.1.1 Oracle Basic Company Profile (Employees, Areas Service, Competitors and Contact Information) 13.1.2 Oracle Data Management Platforms Product Portfolio 13.1.3 Oracle Data Management Platforms Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024) 13.2 Adobe 13.2.1 Adobe Basic Company Profile (Employees, Areas Service, Competitors and Contact Information) 13.2.2 Adobe Data Management Platforms Product Portfolio 13.2.3 Adobe Data Management Platforms Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024) 13.3 Neustar 13.3.1 Neustar Basic Company Profile (Employees, Areas Service, Competitors and Contact Information) 13.3.2 Neustar Data Management Platforms Product Portfolio 13.3.3 Neustar Data Management Platforms Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024) 13.4 Salesforce 13.4.1 Salesforce Basic Company Profile (Employees, Areas Service, Competitors and Contact Information) 13.4.2 Salesforce Data Management Platforms Product Portfolio 13.4.3 Salesforce Data Management Platforms Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024) 13.5 Lotame 13.5.1 Lotame Basic Company Profile (Employees, Areas Service, Competitors and Contact Information) 13.5.2 Lotame Data Management Platforms Product Portfolio 13.5.3 Lotame Data Management Platforms Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024) 13.6 Verizon Media 13.6.1 Verizon Media Basic Company Profile (Employees, Areas Service, Competitors and Contact Information) 13.6.2 Verizon Media Data Management Platforms Product Portfolio 13.6.3 Verizon Media Data Management Platforms Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024) 13.7 Cloudera 13.7.1 Cloudera Basic Company Profile (Employees, Areas Service, Competitors and Contact Information) 13.7.2 Cloudera Data Management Platforms Product Portfolio 13.7.3 Cloudera Data Management Platforms Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024) 13.8 SAS 13.8.1 SAS Basic Company Profile (Employees, Areas Service, Competitors and Contact Information) 13.8.2 SAS Data Management Platforms Product Portfolio 13.8.3 SAS Data Management Platforms Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024) 13.9 OnAudience 13.9.1 OnAudience Basic Company Profile (Employees, Areas Service, Competitors and Contact Information) 13.9.2 OnAudience Data Management Platforms Product Portfolio 13.9.3 OnAudience Data Management Platforms Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024) 13.10 Snowflake 13.10.1 Snowflake Basic Company Profile (Employees, Areas Service, Competitors and Contact Information) 13.10.2 Snowflake Data Management Platforms Product Portfolio 13.10.3 Snowflake Data Management Platforms Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024) 13.11 Mapp 13.11.1 Mapp Basic Company Profile (Employees, Areas Service, Competitors and Contact Information) 13.11.2 Mapp Data Management Platforms Product Portfolio 13.11.3 Mapp Data Management Platforms Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024) 13.12 Nielsen 13.12.1 Nielsen Basic Company Profile (Employees, Areas Service, Competitors and Contact Information) 13.12.2 Nielsen Data Management Platforms Product Portfolio 13.12.3 Nielsen Data Management Platforms Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024) 13.13 The ADEX 13.13.1 The ADEX Basic Company Profile (Employees, Areas Service, Competitors and Contact Information) 13.13.2 The ADEX Data Management Platforms Product Portfolio 13.13.3 The ADEX Data Management Platforms Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024) 13.14 The Trade Desk 13.14.1 The Trade Desk Basic Company Profile (Employees, Areas Service, Competitors and Contact Information) 13.14.2 The Trade Desk Data Management Platforms Product Portfolio 13.14.3 The Trade Desk Data Management Platforms Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024) 14 Industry Chain Analysis 14.1 Data Management Platforms Industry Chain Analysis 14.2 Data Management Platforms Industry Raw Material and Suppliers Analysis 14.2.1 Upstream Key Raw Material Supply Analysis 14.2.2 Raw Material Suppliers and Contact Information 14.3 Data Management Platforms Typical Downstream Customers 14.4 Data Management Platforms Sales Channel Analysis 15 Research Findings and Conclusion 16 Methodology and Data Source 16.1 Methodology/Research Approach 16.2 Research Scope 16.3 Benchmarks and Assumptions 16.4 Date Source 16.4.1 Primary Sources 16.4.2 Secondary Sources 16.5 Data Cross Validation 16.6 Disclaimer
Publisher: DIResearch
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