Global Direct-to-consumer Genetic Testing Competitive Landscape Professional Research Report 2024

Research Summary

Direct-to-consumer (DTC) genetic testing refers to the process by which individuals can access and purchase genetic tests directly from companies without involving healthcare professionals or medical intermediaries. These tests analyze an individual's DNA to provide insights into their ancestry, health traits, susceptibility to certain diseases, and other genetic information. Customers typically provide a saliva or cheek swab sample, which is then analyzed to generate personalized genetic reports. While DTC genetic testing offers convenience and the potential for valuable insights into one's genetic makeup, it also raises concerns about the accuracy of results, data privacy, and the interpretation and handling of sensitive genetic information without the guidance of medical professionals.

According to DIResearch's in-depth investigation and research, the global Direct-to-consumer Genetic Testing market size will reach US$ XX Million in 2024, and is expected to reach US$ XX Million in 2030, with a CAGR of XX% (2025-2030). Among them, the China market has changed rapidly in the past few years. The market size in 2024 will be US$ XX Million, accounting for approximately XX% of the world. It is expected to reach US$ XX Million in 2030, and the global share will reach XX%.

The major global manufacturers of Direct-to-consumer Genetic Testing include 23andMe, MyHeritage, LabCorp, Myriad Genetics, Ancestry.com, Quest Diagnostics, Gene By Gene, DNA Diagnostics Center, Invitae, IntelliGenetics, Ambry Genetics, Living DNA, EasyDNA, Pathway Genomics, Centrillion Technology, Xcode, Color Genomics, Canadian DNA Services, DNA Family Check, Anglia DNA Services, African Ancestry, Alpha Biolaboratories, Test Me DNA, 23 Mofang, Genetic Health, DNA Services of America, Shuwen Health Sciences, Mapmygenome, Full Genomes etc. The global players competition landscape in this report is divided into three tiers. The first tiers is the global leading enterprise, which occupies a major market share, is in a leading position in the industry, has strong competitiveness and influence, and has a large revenue scale; the second tiers has a certain share and popularity in the market, actively follows the industry leaders in product, service or technological innovation, and has a medium revenue scale; the third tiers has a smaller share in the market, has a lower brand awareness, mainly focuses on the local market, and has a relatively small revenue scale.

This report studies the market size, price trends and future development prospects of Direct-to-consumer Genetic Testing. Focus on analysing the market share, product portfolio, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Direct-to-consumer Genetic Testing market. The report data covers historical data from 2019 to 2023, base year in 2024 and forecast data from 2025 to 2030.

The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Direct-to-consumer Genetic Testing market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Direct-to-consumer Genetic Testing industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.

The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.

Global Key Manufacturers of Direct-to-consumer Genetic Testing Include:

23andMe

MyHeritage

LabCorp

Myriad Genetics

Ancestry.com

Quest Diagnostics

Gene By Gene

DNA Diagnostics Center

Invitae

IntelliGenetics

Ambry Genetics

Living DNA

EasyDNA

Pathway Genomics

Centrillion Technology

Xcode

Color Genomics

Canadian DNA Services

DNA Family Check

Anglia DNA Services

African Ancestry

Alpha Biolaboratories

Test Me DNA

23 Mofang

Genetic Health

DNA Services of America

Shuwen Health Sciences

Mapmygenome

Full Genomes

Direct-to-consumer Genetic Testing Product Segment Include:

Diagnostic Screening

Preimplantation Genetic Diagnosis (PGD)

Relationship Testing

Direct-to-consumer Genetic Testing Product Application Include:

Online Direct-to-consumer Genetic Testing

 Offline Direct-to-consumer Genetic Testing

Chapter Scope

Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends

Chapter 2: Global Direct-to-consumer Genetic Testing Industry PESTEL Analysis

Chapter 3: Global Direct-to-consumer Genetic Testing Industry Porter's Five Forces Analysis

Chapter 4: Global Direct-to-consumer Genetic Testing Major Regional Market Size and Forecast Analysis

Chapter 5: Global Direct-to-consumer Genetic Testing Market Size and Forecast by Type and Application Analysis

Chapter 6: North America Direct-to-consumer Genetic Testing Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 7: Europe Direct-to-consumer Genetic Testing Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 8: China Direct-to-consumer Genetic Testing Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 9: APAC (Excl. China) Direct-to-consumer Genetic Testing Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 10: Latin America Direct-to-consumer Genetic Testing Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 11: Middle East and Africa Direct-to-consumer Genetic Testing Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 12: Global Direct-to-consumer Genetic Testing Competitive Analysis of Key Manufacturers (Revenue, Market Share, Regional Distribution and Industry Concentration)

Chapter 13: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)

Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers

Chapter 15: Research Findings and Conclusion

Chapter 16: Methodology and Data Sources

Table of Contents

1 Direct-to-consumer Genetic Testing Market Overview

1.1 Product Definition and Statistical Scope

1.2 Direct-to-consumer Genetic Testing Product by Type

1.2.1 Global Direct-to-consumer Genetic Testing Market Size by Type, 2023 VS 2024 VS 2030

1.2.2 Diagnostic Screening

1.2.3 Preimplantation Genetic Diagnosis (PGD)

1.2.4 Relationship Testing

1.3 Direct-to-consumer Genetic Testing Product by Application

1.3.1 Global Direct-to-consumer Genetic Testing Market Size by Application, 2023 VS 2024 VS 2030

1.3.2 Online Direct-to-consumer Genetic Testing

1.3.3  Offline Direct-to-consumer Genetic Testing

1.4 Global Direct-to-consumer Genetic Testing Market Revenue Analysis (2019-2030)

1.5 Direct-to-consumer Genetic Testing Market Development Status and Trends

1.5.1 Direct-to-consumer Genetic Testing Industry Development Status Analysis

1.5.2 Direct-to-consumer Genetic Testing Industry Development Trends Analysis

2 Direct-to-consumer Genetic Testing Market PESTEL Analysis

2.1 Political Factors Analysis

2.2 Economic Factors Analysis

2.3 Social Factors Analysis

2.4 Technological Factors Analysis

2.5 Environmental Factors Analysis

2.6 Legal Factors Analysis

3 Direct-to-consumer Genetic Testing Market Porter's Five Forces Analysis

3.1 Competitive Rivalry

3.2 Threat of New Entrants

3.3 Bargaining Power of Suppliers

3.4 Bargaining Power of Buyers

3.5 Threat of Substitutes

4 Global Direct-to-consumer Genetic Testing Market Analysis by Regions

4.1 Direct-to-consumer Genetic Testing Overall Market: 2023 VS 2024 VS 2030

4.2 Global Direct-to-consumer Genetic Testing Revenue and Forecast Analysis (2019-2030)

4.2.1 Global Direct-to-consumer Genetic Testing Revenue and Market Share by Region (2019-2024)

4.2.2 Global Direct-to-consumer Genetic Testing Revenue Forecast by Region (2025-2030)

5 Global Direct-to-consumer Genetic Testing Market Size by Type and Application

5.1 Global Direct-to-consumer Genetic Testing Market Size by Type

5.2 Global Direct-to-consumer Genetic Testing Market Size by Application

6 North America

6.1 North America Direct-to-consumer Genetic Testing Market Size and Growth Rate Analysis (2019-2030)

6.2 North America Key Manufacturers Analysis

6.3 North America Direct-to-consumer Genetic Testing Market Size by Type

6.4 North America Direct-to-consumer Genetic Testing Market Size by Application

6.5 North America Direct-to-consumer Genetic Testing Market Size by Country

6.5.1 US

6.5.2 Canada

7 Europe

7.1 Europe Direct-to-consumer Genetic Testing Market Size and Growth Rate Analysis (2019-2030)

7.2 Europe Key Manufacturers Analysis

7.3 Europe Direct-to-consumer Genetic Testing Market Size by Type

7.4 Europe Direct-to-consumer Genetic Testing Market Size by Application

7.5 Europe Direct-to-consumer Genetic Testing Market Size by Country

7.5.1 Germany

7.5.2 France

7.5.3 United Kingdom

7.5.4 Italy

7.5.5 Spain

7.5.6 Benelux

8 China

8.1 China Direct-to-consumer Genetic Testing Market Size and Growth Rate Analysis (2019-2030)

8.2 China Key Manufacturers Analysis

8.3 China Direct-to-consumer Genetic Testing Market Size by Type

8.4 China Direct-to-consumer Genetic Testing Market Size by Application

9 APAC (excl. China)

9.1 APAC (excl. China) Direct-to-consumer Genetic Testing Market Size and Growth Rate Analysis (2019-2030)

9.2 APAC (excl. China) Key Manufacturers Analysis

9.3 APAC (excl. China) Direct-to-consumer Genetic Testing Market Size by Type

9.4 APAC (excl. China) Direct-to-consumer Genetic Testing Market Size by Application

9.5 APAC (excl. China) Direct-to-consumer Genetic Testing Market Size by Country

9.5.1 Japan

9.5.2 South Korea

9.5.3 India

9.5.4 Australia

9.5.5 Indonesia

9.5.6 Vietnam

9.5.7 Malaysia

9.5.8 Thailand

10 Latin America

10.1 Latin America Direct-to-consumer Genetic Testing Market Size and Growth Rate Analysis (2019-2030)

10.2 Latin America Key Manufacturers Analysis

10.3 Latin America Direct-to-consumer Genetic Testing Market Size by Type

10.4 Latin America Direct-to-consumer Genetic Testing Market Size by Application

10.5 Latin America Direct-to-consumer Genetic Testing Market Size by Country

10.5.1 Mecixo

10.5.2 Brazil

11 Middle East & Africa

11.1 Middle East & Africa Direct-to-consumer Genetic Testing Market Size and Growth Rate Analysis (2019-2030)

11.2 Middle East & Africa Key Manufacturers Analysis

11.3 Middle East & Africa Direct-to-consumer Genetic Testing Market Size by Type

11.4 Middle East & Africa Direct-to-consumer Genetic Testing Market Size by Application

11.5 Middle East & Africa Direct-to-consumer Genetic Testing Market Size by Country

11.5.1 Saudi Arabia

11.5.2 South Africa

12 Market Competition by Manufacturers

12.1 Global Direct-to-consumer Genetic Testing Market Revenue by Key Manufacturers (2020-2024)

12.2 Direct-to-consumer Genetic Testing Competitive Landscape Analysis and Market Dynamic

12.2.1 Direct-to-consumer Genetic Testing Competitive Landscape Analysis

12.2.2 Global Key Manufacturers Headquarter and Key Area Sales

12.2.3 Market Dynamic

13 Key Companies Analysis

13.1 23andMe

13.1.1 23andMe Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.1.2 23andMe Direct-to-consumer Genetic Testing Product Portfolio

13.1.3 23andMe Direct-to-consumer Genetic Testing Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.2 MyHeritage

13.2.1 MyHeritage Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.2.2 MyHeritage Direct-to-consumer Genetic Testing Product Portfolio

13.2.3 MyHeritage Direct-to-consumer Genetic Testing Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.3 LabCorp

13.3.1 LabCorp Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.3.2 LabCorp Direct-to-consumer Genetic Testing Product Portfolio

13.3.3 LabCorp Direct-to-consumer Genetic Testing Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.4 Myriad Genetics

13.4.1 Myriad Genetics Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.4.2 Myriad Genetics Direct-to-consumer Genetic Testing Product Portfolio

13.4.3 Myriad Genetics Direct-to-consumer Genetic Testing Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.5 Ancestry.com

13.5.1 Ancestry.com Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.5.2 Ancestry.com Direct-to-consumer Genetic Testing Product Portfolio

13.5.3 Ancestry.com Direct-to-consumer Genetic Testing Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.6 Quest Diagnostics

13.6.1 Quest Diagnostics Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.6.2 Quest Diagnostics Direct-to-consumer Genetic Testing Product Portfolio

13.6.3 Quest Diagnostics Direct-to-consumer Genetic Testing Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.7 Gene By Gene

13.7.1 Gene By Gene Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.7.2 Gene By Gene Direct-to-consumer Genetic Testing Product Portfolio

13.7.3 Gene By Gene Direct-to-consumer Genetic Testing Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.8 DNA Diagnostics Center

13.8.1 DNA Diagnostics Center Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.8.2 DNA Diagnostics Center Direct-to-consumer Genetic Testing Product Portfolio

13.8.3 DNA Diagnostics Center Direct-to-consumer Genetic Testing Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.9 Invitae

13.9.1 Invitae Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.9.2 Invitae Direct-to-consumer Genetic Testing Product Portfolio

13.9.3 Invitae Direct-to-consumer Genetic Testing Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.10 IntelliGenetics

13.10.1 IntelliGenetics Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.10.2 IntelliGenetics Direct-to-consumer Genetic Testing Product Portfolio

13.10.3 IntelliGenetics Direct-to-consumer Genetic Testing Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.11 Ambry Genetics

13.11.1 Ambry Genetics Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.11.2 Ambry Genetics Direct-to-consumer Genetic Testing Product Portfolio

13.11.3 Ambry Genetics Direct-to-consumer Genetic Testing Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.12 Living DNA

13.12.1 Living DNA Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.12.2 Living DNA Direct-to-consumer Genetic Testing Product Portfolio

13.12.3 Living DNA Direct-to-consumer Genetic Testing Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.13 EasyDNA

13.13.1 EasyDNA Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.13.2 EasyDNA Direct-to-consumer Genetic Testing Product Portfolio

13.13.3 EasyDNA Direct-to-consumer Genetic Testing Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.14 Pathway Genomics

13.14.1 Pathway Genomics Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.14.2 Pathway Genomics Direct-to-consumer Genetic Testing Product Portfolio

13.14.3 Pathway Genomics Direct-to-consumer Genetic Testing Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.15 Centrillion Technology

13.15.1 Centrillion Technology Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.15.2 Centrillion Technology Direct-to-consumer Genetic Testing Product Portfolio

13.15.3 Centrillion Technology Direct-to-consumer Genetic Testing Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.16 Xcode

13.16.1 Xcode Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.16.2 Xcode Direct-to-consumer Genetic Testing Product Portfolio

13.16.3 Xcode Direct-to-consumer Genetic Testing Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.17 Color Genomics

13.17.1 Color Genomics Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.17.2 Color Genomics Direct-to-consumer Genetic Testing Product Portfolio

13.17.3 Color Genomics Direct-to-consumer Genetic Testing Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.18 Canadian DNA Services

13.18.1 Canadian DNA Services Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.18.2 Canadian DNA Services Direct-to-consumer Genetic Testing Product Portfolio

13.18.3 Canadian DNA Services Direct-to-consumer Genetic Testing Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.19 DNA Family Check

13.19.1 DNA Family Check Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.19.2 DNA Family Check Direct-to-consumer Genetic Testing Product Portfolio

13.19.3 DNA Family Check Direct-to-consumer Genetic Testing Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.20 Anglia DNA Services

13.20.1 Anglia DNA Services Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.20.2 Anglia DNA Services Direct-to-consumer Genetic Testing Product Portfolio

13.20.3 Anglia DNA Services Direct-to-consumer Genetic Testing Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.21 African Ancestry

13.21.1 African Ancestry Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.21.2 African Ancestry Direct-to-consumer Genetic Testing Product Portfolio

13.21.3 African Ancestry Direct-to-consumer Genetic Testing Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.22 Alpha Biolaboratories

13.22.1 Alpha Biolaboratories Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.22.2 Alpha Biolaboratories Direct-to-consumer Genetic Testing Product Portfolio

13.22.3 Alpha Biolaboratories Direct-to-consumer Genetic Testing Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.23 Test Me DNA

13.23.1 Test Me DNA Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.23.2 Test Me DNA Direct-to-consumer Genetic Testing Product Portfolio

13.23.3 Test Me DNA Direct-to-consumer Genetic Testing Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.24 23 Mofang

13.24.1 23 Mofang Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.24.2 23 Mofang Direct-to-consumer Genetic Testing Product Portfolio

13.24.3 23 Mofang Direct-to-consumer Genetic Testing Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.25 Genetic Health

13.25.1 Genetic Health Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.25.2 Genetic Health Direct-to-consumer Genetic Testing Product Portfolio

13.25.3 Genetic Health Direct-to-consumer Genetic Testing Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.26 DNA Services of America

13.26.1 DNA Services of America Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.26.2 DNA Services of America Direct-to-consumer Genetic Testing Product Portfolio

13.26.3 DNA Services of America Direct-to-consumer Genetic Testing Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.27 Shuwen Health Sciences

13.27.1 Shuwen Health Sciences Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.27.2 Shuwen Health Sciences Direct-to-consumer Genetic Testing Product Portfolio

13.27.3 Shuwen Health Sciences Direct-to-consumer Genetic Testing Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.28 Mapmygenome

13.28.1 Mapmygenome Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.28.2 Mapmygenome Direct-to-consumer Genetic Testing Product Portfolio

13.28.3 Mapmygenome Direct-to-consumer Genetic Testing Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.29 Full Genomes

13.29.1 Full Genomes Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.29.2 Full Genomes Direct-to-consumer Genetic Testing Product Portfolio

13.29.3 Full Genomes Direct-to-consumer Genetic Testing Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

14 Industry Chain Analysis

14.1 Direct-to-consumer Genetic Testing Industry Chain Analysis

14.2 Direct-to-consumer Genetic Testing Industry Raw Material and Suppliers Analysis

14.2.1 Upstream Key Raw Material Supply Analysis

14.2.2 Raw Material Suppliers and Contact Information

14.3 Direct-to-consumer Genetic Testing Typical Downstream Customers

14.4 Direct-to-consumer Genetic Testing Sales Channel Analysis

15 Research Findings and Conclusion

16 Methodology and Data Source

16.1 Methodology/Research Approach

16.2 Research Scope

16.3 Benchmarks and Assumptions

16.4 Date Source

16.4.1 Primary Sources

16.4.2 Secondary Sources

16.5 Data Cross Validation

16.6 Disclaimer

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