Global Internet Advertising Competitive Landscape Professional Research Report 2024

Research Summary

Internet advertising refers to the promotion of products, services, or brands on the internet through various digital channels and platforms. This form of advertising leverages the vast reach and interactivity of the online environment to connect businesses with their target audiences. Internet advertising encompasses a wide range of strategies, including display ads, search engine marketing, social media advertising, email marketing, and content marketing. Businesses utilize internet advertising to increase brand visibility, drive website traffic, generate leads, and ultimately boost sales. The dynamic nature of internet advertising allows for precise targeting, real-time tracking of performance metrics, and the ability to tailor messages to specific demographics, making it a powerful and versatile tool for businesses of all sizes to reach and engage their desired audience in the digital landscape.

According to DIResearch's in-depth investigation and research, the global Internet Advertising market size will reach XX US$ Million in 2024, and is expected to reach XX US$ Million in 2030, with a CAGR of XX% (2025-2030). Among them, the China market has changed rapidly in the past few years. The market size in 2024 will be XX US$ Million, accounting for approximately XX% of the world. It is expected to reach XX US$ Million in 2030, and the global share will reach XX%.

The major global manufacturers of Internet Advertising include WPP, Interpublic Group, Omnicom, Bluefocus Intelligent Communications, PublicisGroupe, Liou Group Digital Technology, Dentsu Inc, Hakuhodo, Guangdong Advertising, Havas Group (Vivendi), Hylink Digital Solution, Inly Media, ADK Holdings Inc. (Bain Capital), Simei Media, Beijing Pairui Weixing Advertisin, Guangdong Insight Brand Marketing, Three? 1/4 ?s Company Media, Fs Development Investment Holdings, Guangdong Guangzhou Daily Media etc. The global players competition landscape in this report is divided into three tiers. The first tiers is the global leading enterprise, which occupies a major market share, is in a leading position in the industry, has strong competitiveness and influence, and has a large revenue scale; the second tiers has a certain share and popularity in the market, actively follows the industry leaders in product, service or technological innovation, and has a medium revenue scale; the third tiers has a smaller share in the market, has a lower brand awareness, mainly focuses on the local market, and has a relatively small revenue scale.

This report studies the market size, price trends and future development prospects of Internet Advertising. Focus on analysing the market share, product portfolio, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Internet Advertising market. The report data covers historical data from 2019 to 2023, base year in 2024 and forecast data from 2025 to 2030.

The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Internet Advertising market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Internet Advertising industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.

The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.

Global Key Manufacturers of Internet Advertising Include:

WPP

Interpublic Group

Omnicom

Bluefocus Intelligent Communications

PublicisGroupe

Liou Group Digital Technology

Dentsu Inc

Hakuhodo

Guangdong Advertising

Havas Group (Vivendi)

Hylink Digital Solution

Inly Media

ADK Holdings Inc. (Bain Capital)

Simei Media

Beijing Pairui Weixing Advertisin

Guangdong Insight Brand Marketing

Three? 1/4 ?s Company Media

Fs Development Investment Holdings

Guangdong Guangzhou Daily Media

Internet Advertising Product Segment Include:

E-commerce Ads

Social Platform Ads

Short Video Ads

Search Engine Ads

Others

Internet Advertising Product Application Include:

Food and Beverage

Auto Industry

Healthcare

Consumer Good

Travel

Education

Others

Chapter Scope

Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends

Chapter 2: Global Internet Advertising Industry PESTEL Analysis

Chapter 3: Global Internet Advertising Industry Porter's Five Forces Analysis

Chapter 4: Global Internet Advertising Major Regional Market Size and Forecast Analysis

Chapter 5: Global Internet Advertising Market Size and Forecast by Type and Application Analysis

Chapter 6: North America Internet Advertising Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 7: Europe Internet Advertising Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 8: China Internet Advertising Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 9: APAC (Excl. China) Internet Advertising Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 10: Latin America Internet Advertising Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 11: Middle East and Africa Internet Advertising Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 12: Global Internet Advertising Competitive Analysis of Key Manufacturers (Revenue, Market Share, Regional Distribution and Industry Concentration)

Chapter 13: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)

Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers

Chapter 15: Research Findings and Conclusion

Chapter 16: Methodology and Data Sources

Table of Contents

1 Internet Advertising Market Overview

1.1 Product Definition and Statistical Scope

1.2 Internet Advertising Product by Type

1.2.1 Global Internet Advertising Market Size by Type, 2023 VS 2024 VS 2030

1.2.2 E-commerce Ads

1.2.3 Social Platform Ads

1.2.4 Short Video Ads

1.2.5 Search Engine Ads

1.2.6 Others

1.3 Internet Advertising Product by Application

1.3.1 Global Internet Advertising Market Size by Application, 2023 VS 2024 VS 2030

1.3.2 Food and Beverage

1.3.3 Auto Industry

1.3.4 Healthcare

1.3.5 Consumer Good

1.3.6 Travel

1.3.7 Education

1.3.8 Others

1.4 Global Internet Advertising Market Revenue Analysis (2019-2030)

1.5 Internet Advertising Market Development Status and Trends

1.5.1 Internet Advertising Industry Development Status Analysis

1.5.2 Internet Advertising Industry Development Trends Analysis

2 Internet Advertising Market PESTEL Analysis

2.1 Political Factors Analysis

2.2 Economic Factors Analysis

2.3 Social Factors Analysis

2.4 Technological Factors Analysis

2.5 Environmental Factors Analysis

2.6 Legal Factors Analysis

3 Internet Advertising Market Porter's Five Forces Analysis

3.1 Competitive Rivalry

3.2 Threat of New Entrants

3.3 Bargaining Power of Suppliers

3.4 Bargaining Power of Buyers

3.5 Threat of Substitutes

4 Global Internet Advertising Market Analysis by Regions

4.1 Internet Advertising Overall Market: 2023 VS 2024 VS 2030

4.2 Global Internet Advertising Revenue and Forecast Analysis (2019-2030)

4.2.1 Global Internet Advertising Revenue and Market Share by Region (2019-2024)

4.2.2 Global Internet Advertising Revenue Forecast by Region (2025-2030)

5 Global Internet Advertising Market Size by Type and Application

5.1 Global Internet Advertising Market Size by Type

5.2 Global Internet Advertising Market Size by Application

6 North America

6.1 North America Internet Advertising Market Size and Growth Rate Analysis (2019-2030)

6.2 North America Key Manufacturers Analysis

6.3 North America Internet Advertising Market Size by Type

6.4 North America Internet Advertising Market Size by Application

6.5 North America Internet Advertising Market Size by Country

6.5.1 US

6.5.2 Canada

7 Europe

7.1 Europe Internet Advertising Market Size and Growth Rate Analysis (2019-2030)

7.2 Europe Key Manufacturers Analysis

7.3 Europe Internet Advertising Market Size by Type

7.4 Europe Internet Advertising Market Size by Application

7.5 Europe Internet Advertising Market Size by Country

7.5.1 Germany

7.5.2 France

7.5.3 United Kingdom

7.5.4 Italy

7.5.5 Spain

7.5.6 Benelux

8 China

8.1 China Internet Advertising Market Size and Growth Rate Analysis (2019-2030)

8.2 China Key Manufacturers Analysis

8.3 China Internet Advertising Market Size by Type

8.4 China Internet Advertising Market Size by Application

9 APAC (excl. China)

9.1 APAC (excl. China) Internet Advertising Market Size and Growth Rate Analysis (2019-2030)

9.2 APAC (excl. China) Key Manufacturers Analysis

9.3 APAC (excl. China) Internet Advertising Market Size by Type

9.4 APAC (excl. China) Internet Advertising Market Size by Application

9.5 APAC (excl. China) Internet Advertising Market Size by Country

9.5.1 Japan

9.5.2 South Korea

9.5.3 India

9.5.4 Australia

9.5.5 Indonesia

9.5.6 Vietnam

9.5.7 Malaysia

9.5.8 Thailand

10 Latin America

10.1 Latin America Internet Advertising Market Size and Growth Rate Analysis (2019-2030)

10.2 Latin America Key Manufacturers Analysis

10.3 Latin America Internet Advertising Market Size by Type

10.4 Latin America Internet Advertising Market Size by Application

10.5 Latin America Internet Advertising Market Size by Country

10.5.1 Mecixo

10.5.2 Brazil

11 Middle East & Africa

11.1 Middle East & Africa Internet Advertising Market Size and Growth Rate Analysis (2019-2030)

11.2 Middle East & Africa Key Manufacturers Analysis

11.3 Middle East & Africa Internet Advertising Market Size by Type

11.4 Middle East & Africa Internet Advertising Market Size by Application

11.5 Middle East & Africa Internet Advertising Market Size by Country

11.5.1 Saudi Arabia

11.5.2 South Africa

12 Market Competition by Manufacturers

12.1 Global Internet Advertising Market Revenue by Key Manufacturers (2020-2024)

12.2 Internet Advertising Competitive Landscape Analysis and Market Dynamic

12.2.1 Internet Advertising Competitive Landscape Analysis

12.2.2 Global Key Manufacturers Headquarter and Key Area Sales

12.2.3 Market Dynamic

13 Key Companies Analysis

13.1 WPP

13.1.1 WPP Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.1.2 WPP Internet Advertising Product Portfolio

13.1.3 WPP Internet Advertising Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.2 Interpublic Group

13.2.1 Interpublic Group Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.2.2 Interpublic Group Internet Advertising Product Portfolio

13.2.3 Interpublic Group Internet Advertising Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.3 Omnicom

13.3.1 Omnicom Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.3.2 Omnicom Internet Advertising Product Portfolio

13.3.3 Omnicom Internet Advertising Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.4 Bluefocus Intelligent Communications

13.4.1 Bluefocus Intelligent Communications Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.4.2 Bluefocus Intelligent Communications Internet Advertising Product Portfolio

13.4.3 Bluefocus Intelligent Communications Internet Advertising Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.5 PublicisGroupe

13.5.1 PublicisGroupe Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.5.2 PublicisGroupe Internet Advertising Product Portfolio

13.5.3 PublicisGroupe Internet Advertising Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.6 Liou Group Digital Technology

13.6.1 Liou Group Digital Technology Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.6.2 Liou Group Digital Technology Internet Advertising Product Portfolio

13.6.3 Liou Group Digital Technology Internet Advertising Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.7 Dentsu Inc

13.7.1 Dentsu Inc Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.7.2 Dentsu Inc Internet Advertising Product Portfolio

13.7.3 Dentsu Inc Internet Advertising Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.8 Hakuhodo

13.8.1 Hakuhodo Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.8.2 Hakuhodo Internet Advertising Product Portfolio

13.8.3 Hakuhodo Internet Advertising Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.9 Guangdong Advertising

13.9.1 Guangdong Advertising Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.9.2 Guangdong Advertising Internet Advertising Product Portfolio

13.9.3 Guangdong Advertising Internet Advertising Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.10 Havas Group (Vivendi)

13.10.1 Havas Group (Vivendi) Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.10.2 Havas Group (Vivendi) Internet Advertising Product Portfolio

13.10.3 Havas Group (Vivendi) Internet Advertising Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.11 Hylink Digital Solution

13.11.1 Hylink Digital Solution Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.11.2 Hylink Digital Solution Internet Advertising Product Portfolio

13.11.3 Hylink Digital Solution Internet Advertising Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.12 Inly Media

13.12.1 Inly Media Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.12.2 Inly Media Internet Advertising Product Portfolio

13.12.3 Inly Media Internet Advertising Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.13 ADK Holdings Inc. (Bain Capital)

13.13.1 ADK Holdings Inc. (Bain Capital) Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.13.2 ADK Holdings Inc. (Bain Capital) Internet Advertising Product Portfolio

13.13.3 ADK Holdings Inc. (Bain Capital) Internet Advertising Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.14 Simei Media

13.14.1 Simei Media Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.14.2 Simei Media Internet Advertising Product Portfolio

13.14.3 Simei Media Internet Advertising Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.15 Beijing Pairui Weixing Advertisin

13.15.1 Beijing Pairui Weixing Advertisin Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.15.2 Beijing Pairui Weixing Advertisin Internet Advertising Product Portfolio

13.15.3 Beijing Pairui Weixing Advertisin Internet Advertising Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.16 Guangdong Insight Brand Marketing

13.16.1 Guangdong Insight Brand Marketing Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.16.2 Guangdong Insight Brand Marketing Internet Advertising Product Portfolio

13.16.3 Guangdong Insight Brand Marketing Internet Advertising Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.17 Three? 1/4 ?s Company Media

13.17.1 Three? 1/4 ?s Company Media Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.17.2 Three? 1/4 ?s Company Media Internet Advertising Product Portfolio

13.17.3 Three? 1/4 ?s Company Media Internet Advertising Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.18 Fs Development Investment Holdings

13.18.1 Fs Development Investment Holdings Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.18.2 Fs Development Investment Holdings Internet Advertising Product Portfolio

13.18.3 Fs Development Investment Holdings Internet Advertising Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.19 Guangdong Guangzhou Daily Media

13.19.1 Guangdong Guangzhou Daily Media Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.19.2 Guangdong Guangzhou Daily Media Internet Advertising Product Portfolio

13.19.3 Guangdong Guangzhou Daily Media Internet Advertising Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

14 Industry Chain Analysis

14.1 Internet Advertising Industry Chain Analysis

14.2 Internet Advertising Industry Raw Material and Suppliers Analysis

14.2.1 Upstream Key Raw Material Supply Analysis

14.2.2 Raw Material Suppliers and Contact Information

14.3 Internet Advertising Typical Downstream Customers

14.4 Internet Advertising Sales Channel Analysis

15 Research Findings and Conclusion

16 Methodology and Data Source

16.1 Methodology/Research Approach

16.2 Research Scope

16.3 Benchmarks and Assumptions

16.4 Date Source

16.4.1 Primary Sources

16.4.2 Secondary Sources

16.5 Data Cross Validation

16.6 Disclaimer

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