Research Summary
Live e-commerce, also known as live-stream shopping or livestream e-commerce, is a form of online retail where sellers interact with their audience in real-time through live video broadcasts to showcase and sell products. This innovative approach combines the convenience of online shopping with the engaging elements of live streaming, allowing consumers to watch product demonstrations, ask questions, and make purchases directly within the streaming platform. Live e-commerce has gained significant popularity, particularly in the realm of social media, enabling brands and influencers to leverage the power of video content, create personalized shopping experiences, and foster a sense of community while driving sales and enhancing customer engagement.
According to DIResearch's in-depth investigation and research, the global Live E-commerce market size will reach US$ Million in 2024, and is expected to reach US$ Million in 2030, with a CAGR of % (2025-2030). Among them, the China market has changed rapidly in the past few years. The market size in 2024 will be US$ Million, accounting for approximately % of the world. It is expected to reach US$ Million in 2030, and the global share will reach %.
The major global manufacturers of Live E-commerce include Alibaba, Amazon, Byte Dance, Tencent, Inly Media, Kwai, Livby, Mogu Inc., Rocket Internet, Sea Group, Shoclef, ShopShops, Shunwang, ST&SAT, Streamlist, Gravy Live, Wayfair Inc. etc. The global players competition landscape in this report is divided into three tiers. The first tiers is the global leading enterprise, which occupies a major market share, is in a leading position in the industry, has strong competitiveness and influence, and has a large revenue scale; the second tiers has a certain share and popularity in the market, actively follows the industry leaders in product, service or technological innovation, and has a medium revenue scale; the third tiers has a smaller share in the market, has a lower brand awareness, mainly focuses on the local market, and has a relatively small revenue scale.
This report studies the market size, price trends and future development prospects of Live E-commerce. Focus on analysing the market share, product portfolio, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Live E-commerce market. The report data covers historical data from 2019 to 2023, base year in 2024 and forecast data from 2025 to 2030.
The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Live E-commerce market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Live E-commerce industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.
The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.
Global Key Manufacturers of Live E-commerce Include:
Alibaba
Amazon
Byte Dance
Tencent
Inly Media
Kwai
Livby
Mogu Inc.
Rocket Internet
Sea Group
Shoclef
ShopShops
Shunwang
ST&SAT
Streamlist
Gravy Live
Wayfair Inc.
Live E-commerce Product Segment Include:
Domestic
Transboundary
Live E-commerce Product Application Include:
Clothes
Cosmetics
Daily Necessities
Food
Other
Chapter Scope
Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends
Chapter 2: Global Live E-commerce Industry PESTEL Analysis
Chapter 3: Global Live E-commerce Industry Porter's Five Forces Analysis
Chapter 4: Global Live E-commerce Major Regional Market Size and Forecast Analysis
Chapter 5: Global Live E-commerce Market Size and Forecast by Type and Application Analysis
Chapter 6: North America Live E-commerce Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 7: Europe Live E-commerce Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 8: China Live E-commerce Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 9: APAC (Excl. China) Live E-commerce Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 10: Latin America Live E-commerce Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 11: Middle East and Africa Live E-commerce Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)
Chapter 12: Global Live E-commerce Competitive Analysis of Key Manufacturers (Revenue, Market Share, Regional Distribution and Industry Concentration)
Chapter 13: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)
Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers
Chapter 15: Research Findings and Conclusion
Chapter 16: Methodology and Data Sources
Table of Contents 1 Live E-commerce Market Overview 1.1 Product Definition and Statistical Scope 1.2 Live E-commerce Product by Type 1.2.1 Global Live E-commerce Market Size by Type, 2023 VS 2024 VS 2030 1.2.2 Domestic 1.2.3 Transboundary 1.3 Live E-commerce Product by Application 1.3.1 Global Live E-commerce Market Size by Application, 2023 VS 2024 VS 2030 1.3.2 Clothes 1.3.3 Cosmetics 1.3.4 Daily Necessities 1.3.5 Food 1.3.6 Other 1.4 Global Live E-commerce Market Revenue Analysis (2019-2030) 1.5 Live E-commerce Market Development Status and Trends 1.5.1 Live E-commerce Industry Development Status Analysis 1.5.2 Live E-commerce Industry Development Trends Analysis 2 Live E-commerce Market PESTEL Analysis 2.1 Political Factors Analysis 2.2 Economic Factors Analysis 2.3 Social Factors Analysis 2.4 Technological Factors Analysis 2.5 Environmental Factors Analysis 2.6 Legal Factors Analysis 3 Live E-commerce Market Porter's Five Forces Analysis 3.1 Competitive Rivalry 3.2 Threat of New Entrants 3.3 Bargaining Power of Suppliers 3.4 Bargaining Power of Buyers 3.5 Threat of Substitutes 4 Global Live E-commerce Market Analysis by Regions 4.1 Live E-commerce Overall Market: 2023 VS 2024 VS 2030 4.2 Global Live E-commerce Revenue and Forecast Analysis (2019-2030) 4.2.1 Global Live E-commerce Revenue and Market Share by Region (2019-2024) 4.2.2 Global Live E-commerce Revenue Forecast by Region (2025-2030) 5 Global Live E-commerce Market Size by Type and Application 5.1 Global Live E-commerce Market Size by Type 5.2 Global Live E-commerce Market Size by Application 6 North America 6.1 North America Live E-commerce Market Size and Growth Rate Analysis (2019-2030) 6.2 North America Key Manufacturers Analysis 6.3 North America Live E-commerce Market Size by Type 6.4 North America Live E-commerce Market Size by Application 6.5 North America Live E-commerce Market Size by Country 6.5.1 US 6.5.2 Canada 7 Europe 7.1 Europe Live E-commerce Market Size and Growth Rate Analysis (2019-2030) 7.2 Europe Key Manufacturers Analysis 7.3 Europe Live E-commerce Market Size by Type 7.4 Europe Live E-commerce Market Size by Application 7.5 Europe Live E-commerce Market Size by Country 7.5.1 Germany 7.5.2 France 7.5.3 United Kingdom 7.5.4 Italy 7.5.5 Spain 7.5.6 Benelux 8 China 8.1 China Live E-commerce Market Size and Growth Rate Analysis (2019-2030) 8.2 China Key Manufacturers Analysis 8.3 China Live E-commerce Market Size by Type 8.4 China Live E-commerce Market Size by Application 9 APAC (excl. China) 9.1 APAC (excl. China) Live E-commerce Market Size and Growth Rate Analysis (2019-2030) 9.2 APAC (excl. China) Key Manufacturers Analysis 9.3 APAC (excl. China) Live E-commerce Market Size by Type 9.4 APAC (excl. China) Live E-commerce Market Size by Application 9.5 APAC (excl. China) Live E-commerce Market Size by Country 9.5.1 Japan 9.5.2 South Korea 9.5.3 India 9.5.4 Australia 9.5.5 Indonesia 9.5.6 Vietnam 9.5.7 Malaysia 9.5.8 Thailand 10 Latin America 10.1 Latin America Live E-commerce Market Size and Growth Rate Analysis (2019-2030) 10.2 Latin America Key Manufacturers Analysis 10.3 Latin America Live E-commerce Market Size by Type 10.4 Latin America Live E-commerce Market Size by Application 10.5 Latin America Live E-commerce Market Size by Country 10.5.1 Mecixo 10.5.2 Brazil 11 Middle East & Africa 11.1 Middle East & Africa Live E-commerce Market Size and Growth Rate Analysis (2019-2030) 11.2 Middle East & Africa Key Manufacturers Analysis 11.3 Middle East & Africa Live E-commerce Market Size by Type 11.4 Middle East & Africa Live E-commerce Market Size by Application 11.5 Middle East & Africa Live E-commerce Market Size by Country 11.5.1 Saudi Arabia 11.5.2 South Africa 12 Market Competition by Manufacturers 12.1 Global Live E-commerce Market Revenue by Key Manufacturers (2020-2024) 12.2 Live E-commerce Competitive Landscape Analysis and Market Dynamic 12.2.1 Live E-commerce Competitive Landscape Analysis 12.2.2 Global Key Manufacturers Headquarter and Key Area Sales 12.2.3 Market Dynamic 13 Key Companies Analysis 13.1 Alibaba 13.1.1 Alibaba Basic Company Profile (Employees, Areas Service, Competitors and Contact Information) 13.1.2 Alibaba Live E-commerce Product Portfolio 13.1.3 Alibaba Live E-commerce Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024) 13.2 Amazon 13.2.1 Amazon Basic Company Profile (Employees, Areas Service, Competitors and Contact Information) 13.2.2 Amazon Live E-commerce Product Portfolio 13.2.3 Amazon Live E-commerce Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024) 13.3 Byte Dance 13.3.1 Byte Dance Basic Company Profile (Employees, Areas Service, Competitors and Contact Information) 13.3.2 Byte Dance Live E-commerce Product Portfolio 13.3.3 Byte Dance Live E-commerce Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024) 13.4 Tencent 13.4.1 Tencent Basic Company Profile (Employees, Areas Service, Competitors and Contact Information) 13.4.2 Tencent Live E-commerce Product Portfolio 13.4.3 Tencent Live E-commerce Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024) 13.5 Inly Media 13.5.1 Inly Media Basic Company Profile (Employees, Areas Service, Competitors and Contact Information) 13.5.2 Inly Media Live E-commerce Product Portfolio 13.5.3 Inly Media Live E-commerce Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024) 13.6 Kwai 13.6.1 Kwai Basic Company Profile (Employees, Areas Service, Competitors and Contact Information) 13.6.2 Kwai Live E-commerce Product Portfolio 13.6.3 Kwai Live E-commerce Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024) 13.7 Livby 13.7.1 Livby Basic Company Profile (Employees, Areas Service, Competitors and Contact Information) 13.7.2 Livby Live E-commerce Product Portfolio 13.7.3 Livby Live E-commerce Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024) 13.8 Mogu Inc. 13.8.1 Mogu Inc. Basic Company Profile (Employees, Areas Service, Competitors and Contact Information) 13.8.2 Mogu Inc. Live E-commerce Product Portfolio 13.8.3 Mogu Inc. Live E-commerce Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024) 13.9 Rocket Internet 13.9.1 Rocket Internet Basic Company Profile (Employees, Areas Service, Competitors and Contact Information) 13.9.2 Rocket Internet Live E-commerce Product Portfolio 13.9.3 Rocket Internet Live E-commerce Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024) 13.10 Sea Group 13.10.1 Sea Group Basic Company Profile (Employees, Areas Service, Competitors and Contact Information) 13.10.2 Sea Group Live E-commerce Product Portfolio 13.10.3 Sea Group Live E-commerce Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024) 13.11 Shoclef 13.11.1 Shoclef Basic Company Profile (Employees, Areas Service, Competitors and Contact Information) 13.11.2 Shoclef Live E-commerce Product Portfolio 13.11.3 Shoclef Live E-commerce Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024) 13.12 ShopShops 13.12.1 ShopShops Basic Company Profile (Employees, Areas Service, Competitors and Contact Information) 13.12.2 ShopShops Live E-commerce Product Portfolio 13.12.3 ShopShops Live E-commerce Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024) 13.13 Shunwang 13.13.1 Shunwang Basic Company Profile (Employees, Areas Service, Competitors and Contact Information) 13.13.2 Shunwang Live E-commerce Product Portfolio 13.13.3 Shunwang Live E-commerce Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024) 13.14 ST&SAT 13.14.1 ST&SAT Basic Company Profile (Employees, Areas Service, Competitors and Contact Information) 13.14.2 ST&SAT Live E-commerce Product Portfolio 13.14.3 ST&SAT Live E-commerce Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024) 13.15 Streamlist 13.15.1 Streamlist Basic Company Profile (Employees, Areas Service, Competitors and Contact Information) 13.15.2 Streamlist Live E-commerce Product Portfolio 13.15.3 Streamlist Live E-commerce Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024) 13.16 Gravy Live 13.16.1 Gravy Live Basic Company Profile (Employees, Areas Service, Competitors and Contact Information) 13.16.2 Gravy Live Live E-commerce Product Portfolio 13.16.3 Gravy Live Live E-commerce Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024) 13.17 Wayfair Inc. 13.17.1 Wayfair Inc. Basic Company Profile (Employees, Areas Service, Competitors and Contact Information) 13.17.2 Wayfair Inc. Live E-commerce Product Portfolio 13.17.3 Wayfair Inc. Live E-commerce Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024) 14 Industry Chain Analysis 14.1 Live E-commerce Industry Chain Analysis 14.2 Live E-commerce Industry Raw Material and Suppliers Analysis 14.2.1 Upstream Key Raw Material Supply Analysis 14.2.2 Raw Material Suppliers and Contact Information 14.3 Live E-commerce Typical Downstream Customers 14.4 Live E-commerce Sales Channel Analysis 15 Research Findings and Conclusion 16 Methodology and Data Source 16.1 Methodology/Research Approach 16.2 Research Scope 16.3 Benchmarks and Assumptions 16.4 Date Source 16.4.1 Primary Sources 16.4.2 Secondary Sources 16.5 Data Cross Validation 16.6 Disclaimer
Publisher: DIResearch
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