Global Marketing Analytics Software Competitive Landscape Professional Research Report 2024

Research Summary

Marketing analytics software refers to specialized computer programs and tools that enable businesses to collect, analyze, and interpret data related to their marketing efforts. This software helps organizations gain valuable insights into their marketing performance by analyzing various data points, such as customer behavior, campaign effectiveness, website traffic, social media engagement, sales data, and more. It allows businesses to track and measure key marketing metrics, identify trends, evaluate the success of marketing campaigns, and make data-driven decisions to optimize their marketing strategies. Marketing analytics software often includes features like data visualization, predictive analytics, customer segmentation, marketing attribution modeling, and reporting dashboards to assist businesses in understanding their target audience, optimizing marketing spend, identifying opportunities for growth, and improving overall marketing performance. By leveraging marketing analytics software, organizations can enhance their marketing efforts, increase return on investment, and drive informed decision-making in their marketing initiatives.

According to DIResearch's in-depth investigation and research, the global Marketing Analytics Software market size will reach XX US$ Million in 2024, and is expected to reach XX US$ Million in 2030, with a CAGR of XX% (2025-2030). Among them, the China market has changed rapidly in the past few years. The market size in 2024 will be XX US$ Million, accounting for approximately XX% of the world. It is expected to reach XX US$ Million in 2030, and the global share will reach XX%.

The major global manufacturers of Marketing Analytics Software include HubSpot, Semrush, Looker Data Sciences (Google), Insider., LeadsRx, SharpSpring, OWOX BI, Whatagraph BV, Pathmatics (Sensor Tower), MoEngage, Emarsys (SAP), SALESmanago, Act-On Software, CleverTap, TapClicks, Ometria, Adverity, Optimove, Funnel etc. The global players competition landscape in this report is divided into three tiers. The first tiers is the global leading enterprise, which occupies a major market share, is in a leading position in the industry, has strong competitiveness and influence, and has a large revenue scale; the second tiers has a certain share and popularity in the market, actively follows the industry leaders in product, service or technological innovation, and has a medium revenue scale; the third tiers has a smaller share in the market, has a lower brand awareness, mainly focuses on the local market, and has a relatively small revenue scale.

This report studies the market size, price trends and future development prospects of Marketing Analytics Software. Focus on analysing the market share, product portfolio, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Marketing Analytics Software market. The report data covers historical data from 2019 to 2023, base year in 2024 and forecast data from 2025 to 2030.

The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Marketing Analytics Software market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Marketing Analytics Software industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.

The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.

Global Key Manufacturers of Marketing Analytics Software Include:

HubSpot

Semrush

Looker Data Sciences (Google)

Insider.

LeadsRx

SharpSpring

OWOX BI

Whatagraph BV

Pathmatics (Sensor Tower)

MoEngage

Emarsys (SAP)

SALESmanago

Act-On Software

CleverTap

TapClicks

Ometria

Adverity

Optimove

Funnel

Marketing Analytics Software Product Segment Include:

SMEs

Large Enterprises

Marketing Analytics Software Product Application Include:

Retail & eCommerce

Banking & Insurance

Media & Entertaiment

Travel & Hospitality

Education

Others

Chapter Scope

Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends

Chapter 2: Global Marketing Analytics Software Industry PESTEL Analysis

Chapter 3: Global Marketing Analytics Software Industry Porter's Five Forces Analysis

Chapter 4: Global Marketing Analytics Software Major Regional Market Size and Forecast Analysis

Chapter 5: Global Marketing Analytics Software Market Size and Forecast by Type and Application Analysis

Chapter 6: North America Marketing Analytics Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 7: Europe Marketing Analytics Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 8: China Marketing Analytics Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 9: APAC (Excl. China) Marketing Analytics Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 10: Latin America Marketing Analytics Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 11: Middle East and Africa Marketing Analytics Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 12: Global Marketing Analytics Software Competitive Analysis of Key Manufacturers (Revenue, Market Share, Regional Distribution and Industry Concentration)

Chapter 13: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)

Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers

Chapter 15: Research Findings and Conclusion

Chapter 16: Methodology and Data Sources

Table of Contents

1 Marketing Analytics Software Market Overview

1.1 Product Definition and Statistical Scope

1.2 Marketing Analytics Software Product by Type

1.2.1 Global Marketing Analytics Software Market Size by Type, 2023 VS 2024 VS 2030

1.2.2 SMEs

1.2.3 Large Enterprises

1.3 Marketing Analytics Software Product by Application

1.3.1 Global Marketing Analytics Software Market Size by Application, 2023 VS 2024 VS 2030

1.3.2 Retail & eCommerce

1.3.3 Banking & Insurance

1.3.4 Media & Entertaiment

1.3.5 Travel & Hospitality

1.3.6 Education

1.3.7 Others

1.4 Global Marketing Analytics Software Market Revenue Analysis (2019-2030)

1.5 Marketing Analytics Software Market Development Status and Trends

1.5.1 Marketing Analytics Software Industry Development Status Analysis

1.5.2 Marketing Analytics Software Industry Development Trends Analysis

2 Marketing Analytics Software Market PESTEL Analysis

2.1 Political Factors Analysis

2.2 Economic Factors Analysis

2.3 Social Factors Analysis

2.4 Technological Factors Analysis

2.5 Environmental Factors Analysis

2.6 Legal Factors Analysis

3 Marketing Analytics Software Market Porter's Five Forces Analysis

3.1 Competitive Rivalry

3.2 Threat of New Entrants

3.3 Bargaining Power of Suppliers

3.4 Bargaining Power of Buyers

3.5 Threat of Substitutes

4 Global Marketing Analytics Software Market Analysis by Regions

4.1 Marketing Analytics Software Overall Market: 2023 VS 2024 VS 2030

4.2 Global Marketing Analytics Software Revenue and Forecast Analysis (2019-2030)

4.2.1 Global Marketing Analytics Software Revenue and Market Share by Region (2019-2024)

4.2.2 Global Marketing Analytics Software Revenue Forecast by Region (2025-2030)

5 Global Marketing Analytics Software Market Size by Type and Application

5.1 Global Marketing Analytics Software Market Size by Type

5.2 Global Marketing Analytics Software Market Size by Application

6 North America

6.1 North America Marketing Analytics Software Market Size and Growth Rate Analysis (2019-2030)

6.2 North America Key Manufacturers Analysis

6.3 North America Marketing Analytics Software Market Size by Type

6.4 North America Marketing Analytics Software Market Size by Application

6.5 North America Marketing Analytics Software Market Size by Country

6.5.1 US

6.5.2 Canada

7 Europe

7.1 Europe Marketing Analytics Software Market Size and Growth Rate Analysis (2019-2030)

7.2 Europe Key Manufacturers Analysis

7.3 Europe Marketing Analytics Software Market Size by Type

7.4 Europe Marketing Analytics Software Market Size by Application

7.5 Europe Marketing Analytics Software Market Size by Country

7.5.1 Germany

7.5.2 France

7.5.3 United Kingdom

7.5.4 Italy

7.5.5 Spain

7.5.6 Benelux

8 China

8.1 China Marketing Analytics Software Market Size and Growth Rate Analysis (2019-2030)

8.2 China Key Manufacturers Analysis

8.3 China Marketing Analytics Software Market Size by Type

8.4 China Marketing Analytics Software Market Size by Application

9 APAC (excl. China)

9.1 APAC (excl. China) Marketing Analytics Software Market Size and Growth Rate Analysis (2019-2030)

9.2 APAC (excl. China) Key Manufacturers Analysis

9.3 APAC (excl. China) Marketing Analytics Software Market Size by Type

9.4 APAC (excl. China) Marketing Analytics Software Market Size by Application

9.5 APAC (excl. China) Marketing Analytics Software Market Size by Country

9.5.1 Japan

9.5.2 South Korea

9.5.3 India

9.5.4 Australia

9.5.5 Indonesia

9.5.6 Vietnam

9.5.7 Malaysia

9.5.8 Thailand

10 Latin America

10.1 Latin America Marketing Analytics Software Market Size and Growth Rate Analysis (2019-2030)

10.2 Latin America Key Manufacturers Analysis

10.3 Latin America Marketing Analytics Software Market Size by Type

10.4 Latin America Marketing Analytics Software Market Size by Application

10.5 Latin America Marketing Analytics Software Market Size by Country

10.5.1 Mecixo

10.5.2 Brazil

11 Middle East & Africa

11.1 Middle East & Africa Marketing Analytics Software Market Size and Growth Rate Analysis (2019-2030)

11.2 Middle East & Africa Key Manufacturers Analysis

11.3 Middle East & Africa Marketing Analytics Software Market Size by Type

11.4 Middle East & Africa Marketing Analytics Software Market Size by Application

11.5 Middle East & Africa Marketing Analytics Software Market Size by Country

11.5.1 Saudi Arabia

11.5.2 South Africa

12 Market Competition by Manufacturers

12.1 Global Marketing Analytics Software Market Revenue by Key Manufacturers (2020-2024)

12.2 Marketing Analytics Software Competitive Landscape Analysis and Market Dynamic

12.2.1 Marketing Analytics Software Competitive Landscape Analysis

12.2.2 Global Key Manufacturers Headquarter and Key Area Sales

12.2.3 Market Dynamic

13 Key Companies Analysis

13.1 HubSpot

13.1.1 HubSpot Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.1.2 HubSpot Marketing Analytics Software Product Portfolio

13.1.3 HubSpot Marketing Analytics Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.2 Semrush

13.2.1 Semrush Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.2.2 Semrush Marketing Analytics Software Product Portfolio

13.2.3 Semrush Marketing Analytics Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.3 Looker Data Sciences (Google)

13.3.1 Looker Data Sciences (Google) Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.3.2 Looker Data Sciences (Google) Marketing Analytics Software Product Portfolio

13.3.3 Looker Data Sciences (Google) Marketing Analytics Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.4 Insider.

13.4.1 Insider. Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.4.2 Insider. Marketing Analytics Software Product Portfolio

13.4.3 Insider. Marketing Analytics Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.5 LeadsRx

13.5.1 LeadsRx Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.5.2 LeadsRx Marketing Analytics Software Product Portfolio

13.5.3 LeadsRx Marketing Analytics Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.6 SharpSpring

13.6.1 SharpSpring Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.6.2 SharpSpring Marketing Analytics Software Product Portfolio

13.6.3 SharpSpring Marketing Analytics Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.7 OWOX BI

13.7.1 OWOX BI Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.7.2 OWOX BI Marketing Analytics Software Product Portfolio

13.7.3 OWOX BI Marketing Analytics Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.8 Whatagraph BV

13.8.1 Whatagraph BV Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.8.2 Whatagraph BV Marketing Analytics Software Product Portfolio

13.8.3 Whatagraph BV Marketing Analytics Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.9 Pathmatics (Sensor Tower)

13.9.1 Pathmatics (Sensor Tower) Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.9.2 Pathmatics (Sensor Tower) Marketing Analytics Software Product Portfolio

13.9.3 Pathmatics (Sensor Tower) Marketing Analytics Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.10 MoEngage

13.10.1 MoEngage Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.10.2 MoEngage Marketing Analytics Software Product Portfolio

13.10.3 MoEngage Marketing Analytics Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.11 Emarsys (SAP)

13.11.1 Emarsys (SAP) Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.11.2 Emarsys (SAP) Marketing Analytics Software Product Portfolio

13.11.3 Emarsys (SAP) Marketing Analytics Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.12 SALESmanago

13.12.1 SALESmanago Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.12.2 SALESmanago Marketing Analytics Software Product Portfolio

13.12.3 SALESmanago Marketing Analytics Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.13 Act-On Software

13.13.1 Act-On Software Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.13.2 Act-On Software Marketing Analytics Software Product Portfolio

13.13.3 Act-On Software Marketing Analytics Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.14 CleverTap

13.14.1 CleverTap Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.14.2 CleverTap Marketing Analytics Software Product Portfolio

13.14.3 CleverTap Marketing Analytics Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.15 TapClicks

13.15.1 TapClicks Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.15.2 TapClicks Marketing Analytics Software Product Portfolio

13.15.3 TapClicks Marketing Analytics Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.16 Ometria

13.16.1 Ometria Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.16.2 Ometria Marketing Analytics Software Product Portfolio

13.16.3 Ometria Marketing Analytics Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.17 Adverity

13.17.1 Adverity Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.17.2 Adverity Marketing Analytics Software Product Portfolio

13.17.3 Adverity Marketing Analytics Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.18 Optimove

13.18.1 Optimove Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.18.2 Optimove Marketing Analytics Software Product Portfolio

13.18.3 Optimove Marketing Analytics Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.19 Funnel

13.19.1 Funnel Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.19.2 Funnel Marketing Analytics Software Product Portfolio

13.19.3 Funnel Marketing Analytics Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

14 Industry Chain Analysis

14.1 Marketing Analytics Software Industry Chain Analysis

14.2 Marketing Analytics Software Industry Raw Material and Suppliers Analysis

14.2.1 Upstream Key Raw Material Supply Analysis

14.2.2 Raw Material Suppliers and Contact Information

14.3 Marketing Analytics Software Typical Downstream Customers

14.4 Marketing Analytics Software Sales Channel Analysis

15 Research Findings and Conclusion

16 Methodology and Data Source

16.1 Methodology/Research Approach

16.2 Research Scope

16.3 Benchmarks and Assumptions

16.4 Date Source

16.4.1 Primary Sources

16.4.2 Secondary Sources

16.5 Data Cross Validation

16.6 Disclaimer

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