Global Marketing Automation Software Competitive Landscape Professional Research Report 2024

Research Summary

Marketing automation software refers to a set of tools and platforms designed to streamline and automate marketing tasks and workflows. It allows businesses to automate repetitive marketing processes, such as email marketing, lead nurturing, social media management, campaign tracking, and customer segmentation. Marketing automation software often incorporates features like customer relationship management (CRM), email marketing automation, lead scoring, analytics, and personalized content delivery. By leveraging this software, businesses can save time, improve efficiency, and deliver more targeted and personalized marketing campaigns to their audience. It enables marketers to nurture leads, track customer interactions, automate personalized messaging based on user behavior and preferences, and measure the effectiveness of marketing campaigns. This software empowers businesses to optimize their marketing efforts, increase productivity, and ultimately drive better results by delivering relevant and timely messages to their target audience at different stages of the customer journey.

According to DIResearch's in-depth investigation and research, the global Marketing Automation Software market size will reach US$ Million in 2024, and is expected to reach US$ Million in 2030, with a CAGR of % (2025-2030). Among them, the China market has changed rapidly in the past few years. The market size in 2024 will be US$ Million, accounting for approximately % of the world. It is expected to reach US$ Million in 2030, and the global share will reach %.

The major global manufacturers of Marketing Automation Software include HubSpot, Marketo, Act-On Software, Salesforce, Adobe Systems, Oracle, Infusionsoft, IBM, Cognizant, ETrigue, GreenRope, Hatchbuck, IContact, LeadSquared, MarcomCentral, SALESmanago, Salesfusion, SAP, SAS Institute, SharpSpring, Aprimo etc. The global players competition landscape in this report is divided into three tiers. The first tiers is the global leading enterprise, which occupies a major market share, is in a leading position in the industry, has strong competitiveness and influence, and has a large revenue scale; the second tiers has a certain share and popularity in the market, actively follows the industry leaders in product, service or technological innovation, and has a medium revenue scale; the third tiers has a smaller share in the market, has a lower brand awareness, mainly focuses on the local market, and has a relatively small revenue scale.

This report studies the market size, price trends and future development prospects of Marketing Automation Software. Focus on analysing the market share, product portfolio, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Marketing Automation Software market. The report data covers historical data from 2019 to 2023, base year in 2024 and forecast data from 2025 to 2030.

The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Marketing Automation Software market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Marketing Automation Software industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.

The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.

Global Key Manufacturers of Marketing Automation Software Include:

HubSpot

Marketo

Act-On Software

Salesforce

Adobe Systems

Oracle

Infusionsoft

IBM

Cognizant

ETrigue

GreenRope

Hatchbuck

IContact

LeadSquared

MarcomCentral

SALESmanago

Salesfusion

SAP

SAS Institute

SharpSpring

Aprimo

Marketing Automation Software Product Segment Include:

Campaign Management

Email Marketing

Mobile Application

Inbound Marketing

Lead Nurturing and Lead Scoring

Reporting and Analytics

Social Media Marketing

Others

Marketing Automation Software Product Application Include:

Large Enterprises

Small and Mid-sized Enterprises (SMEs)

Chapter Scope

Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends

Chapter 2: Global Marketing Automation Software Industry PESTEL Analysis

Chapter 3: Global Marketing Automation Software Industry Porter's Five Forces Analysis

Chapter 4: Global Marketing Automation Software Major Regional Market Size and Forecast Analysis

Chapter 5: Global Marketing Automation Software Market Size and Forecast by Type and Application Analysis

Chapter 6: North America Marketing Automation Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 7: Europe Marketing Automation Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 8: China Marketing Automation Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 9: APAC (Excl. China) Marketing Automation Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 10: Latin America Marketing Automation Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 11: Middle East and Africa Marketing Automation Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 12: Global Marketing Automation Software Competitive Analysis of Key Manufacturers (Revenue, Market Share, Regional Distribution and Industry Concentration)

Chapter 13: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)

Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers

Chapter 15: Research Findings and Conclusion

Chapter 16: Methodology and Data Sources

Table of Contents

1 Marketing Automation Software Market Overview

1.1 Product Definition and Statistical Scope

1.2 Marketing Automation Software Product by Type

1.2.1 Global Marketing Automation Software Market Size by Type, 2023 VS 2024 VS 2030

1.2.2 Campaign Management

1.2.3 Email Marketing

1.2.4 Mobile Application

1.2.5 Inbound Marketing

1.2.6 Lead Nurturing and Lead Scoring

1.2.7 Reporting and Analytics

1.2.8 Social Media Marketing

1.2.9 Others

1.3 Marketing Automation Software Product by Application

1.3.1 Global Marketing Automation Software Market Size by Application, 2023 VS 2024 VS 2030

1.3.2 Large Enterprises

1.3.3 Small and Mid-sized Enterprises (SMEs)

1.4 Global Marketing Automation Software Market Revenue Analysis (2019-2030)

1.5 Marketing Automation Software Market Development Status and Trends

1.5.1 Marketing Automation Software Industry Development Status Analysis

1.5.2 Marketing Automation Software Industry Development Trends Analysis

2 Marketing Automation Software Market PESTEL Analysis

2.1 Political Factors Analysis

2.2 Economic Factors Analysis

2.3 Social Factors Analysis

2.4 Technological Factors Analysis

2.5 Environmental Factors Analysis

2.6 Legal Factors Analysis

3 Marketing Automation Software Market Porter's Five Forces Analysis

3.1 Competitive Rivalry

3.2 Threat of New Entrants

3.3 Bargaining Power of Suppliers

3.4 Bargaining Power of Buyers

3.5 Threat of Substitutes

4 Global Marketing Automation Software Market Analysis by Regions

4.1 Marketing Automation Software Overall Market: 2023 VS 2024 VS 2030

4.2 Global Marketing Automation Software Revenue and Forecast Analysis (2019-2030)

4.2.1 Global Marketing Automation Software Revenue and Market Share by Region (2019-2024)

4.2.2 Global Marketing Automation Software Revenue Forecast by Region (2025-2030)

5 Global Marketing Automation Software Market Size by Type and Application

5.1 Global Marketing Automation Software Market Size by Type

5.2 Global Marketing Automation Software Market Size by Application

6 North America

6.1 North America Marketing Automation Software Market Size and Growth Rate Analysis (2019-2030)

6.2 North America Key Manufacturers Analysis

6.3 North America Marketing Automation Software Market Size by Type

6.4 North America Marketing Automation Software Market Size by Application

6.5 North America Marketing Automation Software Market Size by Country

6.5.1 US

6.5.2 Canada

7 Europe

7.1 Europe Marketing Automation Software Market Size and Growth Rate Analysis (2019-2030)

7.2 Europe Key Manufacturers Analysis

7.3 Europe Marketing Automation Software Market Size by Type

7.4 Europe Marketing Automation Software Market Size by Application

7.5 Europe Marketing Automation Software Market Size by Country

7.5.1 Germany

7.5.2 France

7.5.3 United Kingdom

7.5.4 Italy

7.5.5 Spain

7.5.6 Benelux

8 China

8.1 China Marketing Automation Software Market Size and Growth Rate Analysis (2019-2030)

8.2 China Key Manufacturers Analysis

8.3 China Marketing Automation Software Market Size by Type

8.4 China Marketing Automation Software Market Size by Application

9 APAC (excl. China)

9.1 APAC (excl. China) Marketing Automation Software Market Size and Growth Rate Analysis (2019-2030)

9.2 APAC (excl. China) Key Manufacturers Analysis

9.3 APAC (excl. China) Marketing Automation Software Market Size by Type

9.4 APAC (excl. China) Marketing Automation Software Market Size by Application

9.5 APAC (excl. China) Marketing Automation Software Market Size by Country

9.5.1 Japan

9.5.2 South Korea

9.5.3 India

9.5.4 Australia

9.5.5 Indonesia

9.5.6 Vietnam

9.5.7 Malaysia

9.5.8 Thailand

10 Latin America

10.1 Latin America Marketing Automation Software Market Size and Growth Rate Analysis (2019-2030)

10.2 Latin America Key Manufacturers Analysis

10.3 Latin America Marketing Automation Software Market Size by Type

10.4 Latin America Marketing Automation Software Market Size by Application

10.5 Latin America Marketing Automation Software Market Size by Country

10.5.1 Mecixo

10.5.2 Brazil

11 Middle East & Africa

11.1 Middle East & Africa Marketing Automation Software Market Size and Growth Rate Analysis (2019-2030)

11.2 Middle East & Africa Key Manufacturers Analysis

11.3 Middle East & Africa Marketing Automation Software Market Size by Type

11.4 Middle East & Africa Marketing Automation Software Market Size by Application

11.5 Middle East & Africa Marketing Automation Software Market Size by Country

11.5.1 Saudi Arabia

11.5.2 South Africa

12 Market Competition by Manufacturers

12.1 Global Marketing Automation Software Market Revenue by Key Manufacturers (2020-2024)

12.2 Marketing Automation Software Competitive Landscape Analysis and Market Dynamic

12.2.1 Marketing Automation Software Competitive Landscape Analysis

12.2.2 Global Key Manufacturers Headquarter and Key Area Sales

12.2.3 Market Dynamic

13 Key Companies Analysis

13.1 HubSpot

13.1.1 HubSpot Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.1.2 HubSpot Marketing Automation Software Product Portfolio

13.1.3 HubSpot Marketing Automation Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.2 Marketo

13.2.1 Marketo Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.2.2 Marketo Marketing Automation Software Product Portfolio

13.2.3 Marketo Marketing Automation Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.3 Act-On Software

13.3.1 Act-On Software Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.3.2 Act-On Software Marketing Automation Software Product Portfolio

13.3.3 Act-On Software Marketing Automation Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.4 Salesforce

13.4.1 Salesforce Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.4.2 Salesforce Marketing Automation Software Product Portfolio

13.4.3 Salesforce Marketing Automation Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.5 Adobe Systems

13.5.1 Adobe Systems Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.5.2 Adobe Systems Marketing Automation Software Product Portfolio

13.5.3 Adobe Systems Marketing Automation Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.6 Oracle

13.6.1 Oracle Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.6.2 Oracle Marketing Automation Software Product Portfolio

13.6.3 Oracle Marketing Automation Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.7 Infusionsoft

13.7.1 Infusionsoft Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.7.2 Infusionsoft Marketing Automation Software Product Portfolio

13.7.3 Infusionsoft Marketing Automation Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.8 IBM

13.8.1 IBM Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.8.2 IBM Marketing Automation Software Product Portfolio

13.8.3 IBM Marketing Automation Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.9 Cognizant

13.9.1 Cognizant Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.9.2 Cognizant Marketing Automation Software Product Portfolio

13.9.3 Cognizant Marketing Automation Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.10 ETrigue

13.10.1 ETrigue Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.10.2 ETrigue Marketing Automation Software Product Portfolio

13.10.3 ETrigue Marketing Automation Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.11 GreenRope

13.11.1 GreenRope Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.11.2 GreenRope Marketing Automation Software Product Portfolio

13.11.3 GreenRope Marketing Automation Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.12 Hatchbuck

13.12.1 Hatchbuck Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.12.2 Hatchbuck Marketing Automation Software Product Portfolio

13.12.3 Hatchbuck Marketing Automation Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.13 IContact

13.13.1 IContact Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.13.2 IContact Marketing Automation Software Product Portfolio

13.13.3 IContact Marketing Automation Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.14 LeadSquared

13.14.1 LeadSquared Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.14.2 LeadSquared Marketing Automation Software Product Portfolio

13.14.3 LeadSquared Marketing Automation Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.15 MarcomCentral

13.15.1 MarcomCentral Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.15.2 MarcomCentral Marketing Automation Software Product Portfolio

13.15.3 MarcomCentral Marketing Automation Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.16 SALESmanago

13.16.1 SALESmanago Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.16.2 SALESmanago Marketing Automation Software Product Portfolio

13.16.3 SALESmanago Marketing Automation Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.17 Salesfusion

13.17.1 Salesfusion Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.17.2 Salesfusion Marketing Automation Software Product Portfolio

13.17.3 Salesfusion Marketing Automation Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.18 SAP

13.18.1 SAP Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.18.2 SAP Marketing Automation Software Product Portfolio

13.18.3 SAP Marketing Automation Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.19 SAS Institute

13.19.1 SAS Institute Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.19.2 SAS Institute Marketing Automation Software Product Portfolio

13.19.3 SAS Institute Marketing Automation Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.20 SharpSpring

13.20.1 SharpSpring Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.20.2 SharpSpring Marketing Automation Software Product Portfolio

13.20.3 SharpSpring Marketing Automation Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.21 Aprimo

13.21.1 Aprimo Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.21.2 Aprimo Marketing Automation Software Product Portfolio

13.21.3 Aprimo Marketing Automation Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

14 Industry Chain Analysis

14.1 Marketing Automation Software Industry Chain Analysis

14.2 Marketing Automation Software Industry Raw Material and Suppliers Analysis

14.2.1 Upstream Key Raw Material Supply Analysis

14.2.2 Raw Material Suppliers and Contact Information

14.3 Marketing Automation Software Typical Downstream Customers

14.4 Marketing Automation Software Sales Channel Analysis

15 Research Findings and Conclusion

16 Methodology and Data Source

16.1 Methodology/Research Approach

16.2 Research Scope

16.3 Benchmarks and Assumptions

16.4 Date Source

16.4.1 Primary Sources

16.4.2 Secondary Sources

16.5 Data Cross Validation

16.6 Disclaimer

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