Global Media Planning Software Competitive Landscape Professional Research Report 2024

Research Summary

Media planning software is a digital tool or platform designed to assist advertisers, marketers, and media planners in the process of creating, managing, and optimizing media campaigns. It provides a centralized system for planning, scheduling, and tracking media placements across different channels such as television, radio, print, online, and social media. Media planning software typically offers features that allow users to analyze audience demographics, market research data, and media costs to make informed decisions about media selection and allocation. These tools often include functionalities such as budget management, media inventory management, reach and frequency calculations, competitive analysis, and performance tracking. By using media planning software, professionals can streamline the planning process, improve the accuracy of targeting their audience, optimize media investments, track campaign effectiveness, and enhance overall campaign efficiency.

According to DIResearch's in-depth investigation and research, the global Media Planning Software market size will reach US$ Million in 2024, and is expected to reach US$ Million in 2030, with a CAGR of % (2025-2030). Among them, the China market has changed rapidly in the past few years. The market size in 2024 will be US$ Million, accounting for approximately % of the world. It is expected to reach US$ Million in 2030, and the global share will reach %.

The major global manufacturers of Media Planning Software include comScore, SAP, Centro, Strata, SQAD, Telmar, BluHorn, Bionic(NextMark), Mediatool, remags, HeyOrca, Quintiq (Dassault Systemes) etc. The global players competition landscape in this report is divided into three tiers. The first tiers is the global leading enterprise, which occupies a major market share, is in a leading position in the industry, has strong competitiveness and influence, and has a large revenue scale; the second tiers has a certain share and popularity in the market, actively follows the industry leaders in product, service or technological innovation, and has a medium revenue scale; the third tiers has a smaller share in the market, has a lower brand awareness, mainly focuses on the local market, and has a relatively small revenue scale.

This report studies the market size, price trends and future development prospects of Media Planning Software. Focus on analysing the market share, product portfolio, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Media Planning Software market. The report data covers historical data from 2019 to 2023, base year in 2024 and forecast data from 2025 to 2030.

The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Media Planning Software market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Media Planning Software industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.

The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.

Global Key Manufacturers of Media Planning Software Include:

comScore

SAP

Centro

Strata

SQAD

Telmar

BluHorn

Bionic(NextMark)

Mediatool

remags

HeyOrca

Quintiq (Dassault Systemes)

Media Planning Software Product Segment Include:

Web-Based and Cloud-Based

On-Premises

Media Planning Software Product Application Include:

SMBs

Large Business

Chapter Scope

Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends

Chapter 2: Global Media Planning Software Industry PESTEL Analysis

Chapter 3: Global Media Planning Software Industry Porter's Five Forces Analysis

Chapter 4: Global Media Planning Software Major Regional Market Size and Forecast Analysis

Chapter 5: Global Media Planning Software Market Size and Forecast by Type and Application Analysis

Chapter 6: North America Media Planning Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 7: Europe Media Planning Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 8: China Media Planning Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 9: APAC (Excl. China) Media Planning Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 10: Latin America Media Planning Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 11: Middle East and Africa Media Planning Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 12: Global Media Planning Software Competitive Analysis of Key Manufacturers (Revenue, Market Share, Regional Distribution and Industry Concentration)

Chapter 13: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)

Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers

Chapter 15: Research Findings and Conclusion

Chapter 16: Methodology and Data Sources

Table of Contents

1 Media Planning Software Market Overview

1.1 Product Definition and Statistical Scope

1.2 Media Planning Software Product by Type

1.2.1 Global Media Planning Software Market Size by Type, 2023 VS 2024 VS 2030

1.2.2 Web-Based and Cloud-Based

1.2.3 On-Premises

1.3 Media Planning Software Product by Application

1.3.1 Global Media Planning Software Market Size by Application, 2023 VS 2024 VS 2030

1.3.2 SMBs

1.3.3 Large Business

1.4 Global Media Planning Software Market Revenue Analysis (2019-2030)

1.5 Media Planning Software Market Development Status and Trends

1.5.1 Media Planning Software Industry Development Status Analysis

1.5.2 Media Planning Software Industry Development Trends Analysis

2 Media Planning Software Market PESTEL Analysis

2.1 Political Factors Analysis

2.2 Economic Factors Analysis

2.3 Social Factors Analysis

2.4 Technological Factors Analysis

2.5 Environmental Factors Analysis

2.6 Legal Factors Analysis

3 Media Planning Software Market Porter's Five Forces Analysis

3.1 Competitive Rivalry

3.2 Threat of New Entrants

3.3 Bargaining Power of Suppliers

3.4 Bargaining Power of Buyers

3.5 Threat of Substitutes

4 Global Media Planning Software Market Analysis by Regions

4.1 Media Planning Software Overall Market: 2023 VS 2024 VS 2030

4.2 Global Media Planning Software Revenue and Forecast Analysis (2019-2030)

4.2.1 Global Media Planning Software Revenue and Market Share by Region (2019-2024)

4.2.2 Global Media Planning Software Revenue Forecast by Region (2025-2030)

5 Global Media Planning Software Market Size by Type and Application

5.1 Global Media Planning Software Market Size by Type

5.2 Global Media Planning Software Market Size by Application

6 North America

6.1 North America Media Planning Software Market Size and Growth Rate Analysis (2019-2030)

6.2 North America Key Manufacturers Analysis

6.3 North America Media Planning Software Market Size by Type

6.4 North America Media Planning Software Market Size by Application

6.5 North America Media Planning Software Market Size by Country

6.5.1 US

6.5.2 Canada

7 Europe

7.1 Europe Media Planning Software Market Size and Growth Rate Analysis (2019-2030)

7.2 Europe Key Manufacturers Analysis

7.3 Europe Media Planning Software Market Size by Type

7.4 Europe Media Planning Software Market Size by Application

7.5 Europe Media Planning Software Market Size by Country

7.5.1 Germany

7.5.2 France

7.5.3 United Kingdom

7.5.4 Italy

7.5.5 Spain

7.5.6 Benelux

8 China

8.1 China Media Planning Software Market Size and Growth Rate Analysis (2019-2030)

8.2 China Key Manufacturers Analysis

8.3 China Media Planning Software Market Size by Type

8.4 China Media Planning Software Market Size by Application

9 APAC (excl. China)

9.1 APAC (excl. China) Media Planning Software Market Size and Growth Rate Analysis (2019-2030)

9.2 APAC (excl. China) Key Manufacturers Analysis

9.3 APAC (excl. China) Media Planning Software Market Size by Type

9.4 APAC (excl. China) Media Planning Software Market Size by Application

9.5 APAC (excl. China) Media Planning Software Market Size by Country

9.5.1 Japan

9.5.2 South Korea

9.5.3 India

9.5.4 Australia

9.5.5 Indonesia

9.5.6 Vietnam

9.5.7 Malaysia

9.5.8 Thailand

10 Latin America

10.1 Latin America Media Planning Software Market Size and Growth Rate Analysis (2019-2030)

10.2 Latin America Key Manufacturers Analysis

10.3 Latin America Media Planning Software Market Size by Type

10.4 Latin America Media Planning Software Market Size by Application

10.5 Latin America Media Planning Software Market Size by Country

10.5.1 Mecixo

10.5.2 Brazil

11 Middle East & Africa

11.1 Middle East & Africa Media Planning Software Market Size and Growth Rate Analysis (2019-2030)

11.2 Middle East & Africa Key Manufacturers Analysis

11.3 Middle East & Africa Media Planning Software Market Size by Type

11.4 Middle East & Africa Media Planning Software Market Size by Application

11.5 Middle East & Africa Media Planning Software Market Size by Country

11.5.1 Saudi Arabia

11.5.2 South Africa

12 Market Competition by Manufacturers

12.1 Global Media Planning Software Market Revenue by Key Manufacturers (2020-2024)

12.2 Media Planning Software Competitive Landscape Analysis and Market Dynamic

12.2.1 Media Planning Software Competitive Landscape Analysis

12.2.2 Global Key Manufacturers Headquarter and Key Area Sales

12.2.3 Market Dynamic

13 Key Companies Analysis

13.1 comScore

13.1.1 comScore Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.1.2 comScore Media Planning Software Product Portfolio

13.1.3 comScore Media Planning Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.2 SAP

13.2.1 SAP Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.2.2 SAP Media Planning Software Product Portfolio

13.2.3 SAP Media Planning Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.3 Centro

13.3.1 Centro Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.3.2 Centro Media Planning Software Product Portfolio

13.3.3 Centro Media Planning Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.4 Strata

13.4.1 Strata Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.4.2 Strata Media Planning Software Product Portfolio

13.4.3 Strata Media Planning Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.5 SQAD

13.5.1 SQAD Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.5.2 SQAD Media Planning Software Product Portfolio

13.5.3 SQAD Media Planning Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.6 Telmar

13.6.1 Telmar Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.6.2 Telmar Media Planning Software Product Portfolio

13.6.3 Telmar Media Planning Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.7 BluHorn

13.7.1 BluHorn Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.7.2 BluHorn Media Planning Software Product Portfolio

13.7.3 BluHorn Media Planning Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.8 Bionic(NextMark)

13.8.1 Bionic(NextMark) Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.8.2 Bionic(NextMark) Media Planning Software Product Portfolio

13.8.3 Bionic(NextMark) Media Planning Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.9 Mediatool

13.9.1 Mediatool Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.9.2 Mediatool Media Planning Software Product Portfolio

13.9.3 Mediatool Media Planning Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.10 remags

13.10.1 remags Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.10.2 remags Media Planning Software Product Portfolio

13.10.3 remags Media Planning Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.11 HeyOrca

13.11.1 HeyOrca Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.11.2 HeyOrca Media Planning Software Product Portfolio

13.11.3 HeyOrca Media Planning Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.12 Quintiq (Dassault Systemes)

13.12.1 Quintiq (Dassault Systemes) Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.12.2 Quintiq (Dassault Systemes) Media Planning Software Product Portfolio

13.12.3 Quintiq (Dassault Systemes) Media Planning Software Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

14 Industry Chain Analysis

14.1 Media Planning Software Industry Chain Analysis

14.2 Media Planning Software Industry Raw Material and Suppliers Analysis

14.2.1 Upstream Key Raw Material Supply Analysis

14.2.2 Raw Material Suppliers and Contact Information

14.3 Media Planning Software Typical Downstream Customers

14.4 Media Planning Software Sales Channel Analysis

15 Research Findings and Conclusion

16 Methodology and Data Source

16.1 Methodology/Research Approach

16.2 Research Scope

16.3 Benchmarks and Assumptions

16.4 Date Source

16.4.1 Primary Sources

16.4.2 Secondary Sources

16.5 Data Cross Validation

16.6 Disclaimer

Name*

Email ID*

Company*

Phone (With Country Code)*

What is/are your question(s)?:

Publisher: DIResearch

Related Reports

Blockchain in Healthcare Market By Blockchain (Public Blockchain, Private Blockchain, Hybrid Blockchain, Others), By Application (Supply Chain Management, Data Exchange and Interoperability, Claims Adjudication and Billing, Others), By End User (Pharmaceutical and Medical Device Companies, Healthcare Payers, Healthcare Providers), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 - 2035

Global Vector Graphics Software Competitive Landscape Professional Research Report 2024

Global Veterinary Clinics Services Competitive Landscape Professional Research Report 2024

Global Second-hand Commodity Trading Platform Competitive Landscape Professional Research Report 2024

Global UV Disinfection Competitive Landscape Professional Research Report 2024

Why Market Study Report?

Best Price for Reports
Large Report Database
Easily Customize Reports
24/7 Email & Phone Support