Global Mobile Analytics Competitive Landscape Professional Research Report 2024

Research Summary

Mobile analytics refers to the collection, measurement, analysis, and interpretation of data related to mobile applications and user interactions on mobile devices. It involves tracking and analyzing various metrics and user behaviors to gain insights and make data-driven decisions for mobile app development, marketing, and optimization. Mobile analytics tools capture data such as app installations, user demographics, app usage, session duration, screen flow, in-app purchases, and other relevant interactions. These tools provide key performance indicators (KPIs) and metrics that help app developers and marketers understand user engagement, retention, conversion rates, and overall app performance. The data gathered from mobile analytics can be used to refine app features, improve user experiences, optimize marketing campaigns, personalize content, and identify areas for growth or improvement. Mobile analytics play a crucial role in aligning mobile app strategies, measuring success, and enhancing the performance and quality of mobile applications in today's ever-growing mobile landscape.

According to DIResearch's in-depth investigation and research, the global Mobile Analytics market size will reach US$ XX Million in 2024, and is expected to reach US$ XX Million in 2030, with a CAGR of XX% (2025-2030). Among them, the China market has changed rapidly in the past few years. The market size in 2024 will be US$ XX Million, accounting for approximately XX% of the world. It is expected to reach US$ XX Million in 2030, and the global share will reach XX%.

The major global manufacturers of Mobile Analytics include Tencent, Google, Facebook, Electronic Arts, Baidu Netcom, Gameloft, Taobao, Xiamen Meitu, Cheetah Mobile, King, WhatsApp, LINE Corp, Microsoft, Amazon, QIYI, Outfit7, Snapchat, Miniclip, Alipay, Glu Games etc. The global players competition landscape in this report is divided into three tiers. The first tiers is the global leading enterprise, which occupies a major market share, is in a leading position in the industry, has strong competitiveness and influence, and has a large revenue scale; the second tiers has a certain share and popularity in the market, actively follows the industry leaders in product, service or technological innovation, and has a medium revenue scale; the third tiers has a smaller share in the market, has a lower brand awareness, mainly focuses on the local market, and has a relatively small revenue scale.

This report studies the market size, price trends and future development prospects of Mobile Analytics. Focus on analysing the market share, product portfolio, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Mobile Analytics market. The report data covers historical data from 2019 to 2023, base year in 2024 and forecast data from 2025 to 2030.

The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Mobile Analytics market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Mobile Analytics industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.

The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.

Global Key Manufacturers of Mobile Analytics Include:

Tencent

Google

Facebook

Electronic Arts

Baidu Netcom

Gameloft

Taobao

Xiamen Meitu

Cheetah Mobile

King

WhatsApp

LINE Corp

Microsoft

Amazon

QIYI

Outfit7

Snapchat

Miniclip

Alipay

Glu Games

Mobile Analytics Product Segment Include:

Mobile APP Analytics

Mobile Web Analytics

Mobile Crash Reporting

Other

Mobile Analytics Product Application Include:

Android Platform

iOS Platform

Chapter Scope

Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends

Chapter 2: Global Mobile Analytics Industry PESTEL Analysis

Chapter 3: Global Mobile Analytics Industry Porter's Five Forces Analysis

Chapter 4: Global Mobile Analytics Major Regional Market Size and Forecast Analysis

Chapter 5: Global Mobile Analytics Market Size and Forecast by Type and Application Analysis

Chapter 6: North America Mobile Analytics Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 7: Europe Mobile Analytics Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 8: China Mobile Analytics Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 9: APAC (Excl. China) Mobile Analytics Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 10: Latin America Mobile Analytics Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 11: Middle East and Africa Mobile Analytics Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 12: Global Mobile Analytics Competitive Analysis of Key Manufacturers (Revenue, Market Share, Regional Distribution and Industry Concentration)

Chapter 13: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)

Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers

Chapter 15: Research Findings and Conclusion

Chapter 16: Methodology and Data Sources

Table of Contents

1 Mobile Analytics Market Overview

1.1 Product Definition and Statistical Scope

1.2 Mobile Analytics Product by Type

1.2.1 Global Mobile Analytics Market Size by Type, 2023 VS 2024 VS 2030

1.2.2 Mobile APP Analytics

1.2.3 Mobile Web Analytics

1.2.4 Mobile Crash Reporting

1.2.5 Other

1.3 Mobile Analytics Product by Application

1.3.1 Global Mobile Analytics Market Size by Application, 2023 VS 2024 VS 2030

1.3.2 Android Platform

1.3.3 iOS Platform

1.4 Global Mobile Analytics Market Revenue Analysis (2019-2030)

1.5 Mobile Analytics Market Development Status and Trends

1.5.1 Mobile Analytics Industry Development Status Analysis

1.5.2 Mobile Analytics Industry Development Trends Analysis

2 Mobile Analytics Market PESTEL Analysis

2.1 Political Factors Analysis

2.2 Economic Factors Analysis

2.3 Social Factors Analysis

2.4 Technological Factors Analysis

2.5 Environmental Factors Analysis

2.6 Legal Factors Analysis

3 Mobile Analytics Market Porter's Five Forces Analysis

3.1 Competitive Rivalry

3.2 Threat of New Entrants

3.3 Bargaining Power of Suppliers

3.4 Bargaining Power of Buyers

3.5 Threat of Substitutes

4 Global Mobile Analytics Market Analysis by Regions

4.1 Mobile Analytics Overall Market: 2023 VS 2024 VS 2030

4.2 Global Mobile Analytics Revenue and Forecast Analysis (2019-2030)

4.2.1 Global Mobile Analytics Revenue and Market Share by Region (2019-2024)

4.2.2 Global Mobile Analytics Revenue Forecast by Region (2025-2030)

5 Global Mobile Analytics Market Size by Type and Application

5.1 Global Mobile Analytics Market Size by Type

5.2 Global Mobile Analytics Market Size by Application

6 North America

6.1 North America Mobile Analytics Market Size and Growth Rate Analysis (2019-2030)

6.2 North America Key Manufacturers Analysis

6.3 North America Mobile Analytics Market Size by Type

6.4 North America Mobile Analytics Market Size by Application

6.5 North America Mobile Analytics Market Size by Country

6.5.1 US

6.5.2 Canada

7 Europe

7.1 Europe Mobile Analytics Market Size and Growth Rate Analysis (2019-2030)

7.2 Europe Key Manufacturers Analysis

7.3 Europe Mobile Analytics Market Size by Type

7.4 Europe Mobile Analytics Market Size by Application

7.5 Europe Mobile Analytics Market Size by Country

7.5.1 Germany

7.5.2 France

7.5.3 United Kingdom

7.5.4 Italy

7.5.5 Spain

7.5.6 Benelux

8 China

8.1 China Mobile Analytics Market Size and Growth Rate Analysis (2019-2030)

8.2 China Key Manufacturers Analysis

8.3 China Mobile Analytics Market Size by Type

8.4 China Mobile Analytics Market Size by Application

9 APAC (excl. China)

9.1 APAC (excl. China) Mobile Analytics Market Size and Growth Rate Analysis (2019-2030)

9.2 APAC (excl. China) Key Manufacturers Analysis

9.3 APAC (excl. China) Mobile Analytics Market Size by Type

9.4 APAC (excl. China) Mobile Analytics Market Size by Application

9.5 APAC (excl. China) Mobile Analytics Market Size by Country

9.5.1 Japan

9.5.2 South Korea

9.5.3 India

9.5.4 Australia

9.5.5 Indonesia

9.5.6 Vietnam

9.5.7 Malaysia

9.5.8 Thailand

10 Latin America

10.1 Latin America Mobile Analytics Market Size and Growth Rate Analysis (2019-2030)

10.2 Latin America Key Manufacturers Analysis

10.3 Latin America Mobile Analytics Market Size by Type

10.4 Latin America Mobile Analytics Market Size by Application

10.5 Latin America Mobile Analytics Market Size by Country

10.5.1 Mecixo

10.5.2 Brazil

11 Middle East & Africa

11.1 Middle East & Africa Mobile Analytics Market Size and Growth Rate Analysis (2019-2030)

11.2 Middle East & Africa Key Manufacturers Analysis

11.3 Middle East & Africa Mobile Analytics Market Size by Type

11.4 Middle East & Africa Mobile Analytics Market Size by Application

11.5 Middle East & Africa Mobile Analytics Market Size by Country

11.5.1 Saudi Arabia

11.5.2 South Africa

12 Market Competition by Manufacturers

12.1 Global Mobile Analytics Market Revenue by Key Manufacturers (2020-2024)

12.2 Mobile Analytics Competitive Landscape Analysis and Market Dynamic

12.2.1 Mobile Analytics Competitive Landscape Analysis

12.2.2 Global Key Manufacturers Headquarter and Key Area Sales

12.2.3 Market Dynamic

13 Key Companies Analysis

13.1 Tencent

13.1.1 Tencent Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.1.2 Tencent Mobile Analytics Product Portfolio

13.1.3 Tencent Mobile Analytics Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.2 Google

13.2.1 Google Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.2.2 Google Mobile Analytics Product Portfolio

13.2.3 Google Mobile Analytics Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.3 Facebook

13.3.1 Facebook Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.3.2 Facebook Mobile Analytics Product Portfolio

13.3.3 Facebook Mobile Analytics Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.4 Electronic Arts

13.4.1 Electronic Arts Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.4.2 Electronic Arts Mobile Analytics Product Portfolio

13.4.3 Electronic Arts Mobile Analytics Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.5 Baidu Netcom

13.5.1 Baidu Netcom Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.5.2 Baidu Netcom Mobile Analytics Product Portfolio

13.5.3 Baidu Netcom Mobile Analytics Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.6 Gameloft

13.6.1 Gameloft Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.6.2 Gameloft Mobile Analytics Product Portfolio

13.6.3 Gameloft Mobile Analytics Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.7 Taobao

13.7.1 Taobao Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.7.2 Taobao Mobile Analytics Product Portfolio

13.7.3 Taobao Mobile Analytics Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.8 Xiamen Meitu

13.8.1 Xiamen Meitu Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.8.2 Xiamen Meitu Mobile Analytics Product Portfolio

13.8.3 Xiamen Meitu Mobile Analytics Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.9 Cheetah Mobile

13.9.1 Cheetah Mobile Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.9.2 Cheetah Mobile Mobile Analytics Product Portfolio

13.9.3 Cheetah Mobile Mobile Analytics Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.10 King

13.10.1 King Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.10.2 King Mobile Analytics Product Portfolio

13.10.3 King Mobile Analytics Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.11 WhatsApp

13.11.1 WhatsApp Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.11.2 WhatsApp Mobile Analytics Product Portfolio

13.11.3 WhatsApp Mobile Analytics Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.12 LINE Corp

13.12.1 LINE Corp Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.12.2 LINE Corp Mobile Analytics Product Portfolio

13.12.3 LINE Corp Mobile Analytics Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.13 Microsoft

13.13.1 Microsoft Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.13.2 Microsoft Mobile Analytics Product Portfolio

13.13.3 Microsoft Mobile Analytics Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.14 Amazon

13.14.1 Amazon Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.14.2 Amazon Mobile Analytics Product Portfolio

13.14.3 Amazon Mobile Analytics Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.15 QIYI

13.15.1 QIYI Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.15.2 QIYI Mobile Analytics Product Portfolio

13.15.3 QIYI Mobile Analytics Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.16 Outfit7

13.16.1 Outfit7 Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.16.2 Outfit7 Mobile Analytics Product Portfolio

13.16.3 Outfit7 Mobile Analytics Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.17 Snapchat

13.17.1 Snapchat Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.17.2 Snapchat Mobile Analytics Product Portfolio

13.17.3 Snapchat Mobile Analytics Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.18 Miniclip

13.18.1 Miniclip Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.18.2 Miniclip Mobile Analytics Product Portfolio

13.18.3 Miniclip Mobile Analytics Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.19 Alipay

13.19.1 Alipay Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.19.2 Alipay Mobile Analytics Product Portfolio

13.19.3 Alipay Mobile Analytics Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.20 Glu Games

13.20.1 Glu Games Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.20.2 Glu Games Mobile Analytics Product Portfolio

13.20.3 Glu Games Mobile Analytics Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

14 Industry Chain Analysis

14.1 Mobile Analytics Industry Chain Analysis

14.2 Mobile Analytics Industry Raw Material and Suppliers Analysis

14.2.1 Upstream Key Raw Material Supply Analysis

14.2.2 Raw Material Suppliers and Contact Information

14.3 Mobile Analytics Typical Downstream Customers

14.4 Mobile Analytics Sales Channel Analysis

15 Research Findings and Conclusion

16 Methodology and Data Source

16.1 Methodology/Research Approach

16.2 Research Scope

16.3 Benchmarks and Assumptions

16.4 Date Source

16.4.1 Primary Sources

16.4.2 Secondary Sources

16.5 Data Cross Validation

16.6 Disclaimer

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