Global Public Relations (PR) Tools Competitive Landscape Professional Research Report 2024

Research Summary

Public Relations (PR) tools encompass a range of strategic communication instruments and resources utilized by professionals in the field to manage and enhance the image and reputation of individuals, organizations, or brands. These tools are designed to facilitate effective communication with various stakeholders, including the media, customers, employees, investors, and the general public. Common PR tools include media relations, press releases, social media management, crisis communication plans, event planning, speechwriting, and the use of digital platforms for content dissemination. PR professionals leverage these tools to build positive relationships, disseminate information, address public concerns, and create a favorable public perception. The evolving landscape of communication technologies has expanded the toolkit to include online platforms, data analytics, and multimedia content creation, enabling PR practitioners to adapt to the dynamic nature of modern media and effectively engage with diverse audiences.

According to DIResearch's in-depth investigation and research, the global Public Relations (PR) Tools market size will reach XX US$ Million in 2024, and is expected to reach XX US$ Million in 2030, with a CAGR of XX% (2025-2030). Among them, the China market has changed rapidly in the past few years. The market size in 2024 will be XX US$ Million, accounting for approximately XX% of the world. It is expected to reach XX US$ Million in 2030, and the global share will reach XX%.

The major global manufacturers of Public Relations (PR) Tools include Outbrain, Google, Business Wire, Salesforce, Meltwater, Cision AB, AirPR Software, IrisPR Software, ISentia, Onalytica, Prezly, IPR Software, TrendKite, Agility, Red Wheat etc. The global players competition landscape in this report is divided into three tiers. The first tiers is the global leading enterprise, which occupies a major market share, is in a leading position in the industry, has strong competitiveness and influence, and has a large revenue scale; the second tiers has a certain share and popularity in the market, actively follows the industry leaders in product, service or technological innovation, and has a medium revenue scale; the third tiers has a smaller share in the market, has a lower brand awareness, mainly focuses on the local market, and has a relatively small revenue scale.

This report studies the market size, price trends and future development prospects of Public Relations (PR) Tools. Focus on analysing the market share, product portfolio, revenue and gross profit margin of global major manufacturers, as well as the market status and trends of different product types and applications in the global Public Relations (PR) Tools market. The report data covers historical data from 2019 to 2023, base year in 2024 and forecast data from 2025 to 2030.

The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Public Relations (PR) Tools market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Public Relations (PR) Tools industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.

The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.

Global Key Manufacturers of Public Relations (PR) Tools Include:

Outbrain

Google

Business Wire

Salesforce

Meltwater

Cision AB

AirPR Software

IrisPR Software

ISentia

Onalytica

Prezly

IPR Software

TrendKite

Agility

Red Wheat

Public Relations (PR) Tools Product Segment Include:

Publishing Tools

Social Media Monitoring & Management

Content Creation and Distribution

Data Aggregation, Monitoring and Analysis

Relationship Management

Public Relations (PR) Tools Product Application Include:

BFSI

Consumer Goods and Retail

Government and Public Sector

IT & Telecom & Healthcare

Media & Entertainment

Chapter Scope

Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends

Chapter 2: Global Public Relations (PR) Tools Industry PESTEL Analysis

Chapter 3: Global Public Relations (PR) Tools Industry Porter's Five Forces Analysis

Chapter 4: Global Public Relations (PR) Tools Major Regional Market Size and Forecast Analysis

Chapter 5: Global Public Relations (PR) Tools Market Size and Forecast by Type and Application Analysis

Chapter 6: North America Public Relations (PR) Tools Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 7: Europe Public Relations (PR) Tools Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 8: China Public Relations (PR) Tools Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 9: APAC (Excl. China) Public Relations (PR) Tools Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 10: Latin America Public Relations (PR) Tools Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 11: Middle East and Africa Public Relations (PR) Tools Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 12: Global Public Relations (PR) Tools Competitive Analysis of Key Manufacturers (Revenue, Market Share, Regional Distribution and Industry Concentration)

Chapter 13: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)

Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers

Chapter 15: Research Findings and Conclusion

Chapter 16: Methodology and Data Sources

Table of Contents

1 Public Relations (PR) Tools Market Overview

1.1 Product Definition and Statistical Scope

1.2 Public Relations (PR) Tools Product by Type

1.2.1 Global Public Relations (PR) Tools Market Size by Type, 2023 VS 2024 VS 2030

1.2.2 Publishing Tools

1.2.3 Social Media Monitoring & Management

1.2.4 Content Creation and Distribution

1.2.5 Data Aggregation, Monitoring and Analysis

1.2.6 Relationship Management

1.3 Public Relations (PR) Tools Product by Application

1.3.1 Global Public Relations (PR) Tools Market Size by Application, 2023 VS 2024 VS 2030

1.3.2 BFSI

1.3.3 Consumer Goods and Retail

1.3.4 Government and Public Sector

1.3.5 IT & Telecom & Healthcare

1.3.6 Media & Entertainment

1.4 Global Public Relations (PR) Tools Market Revenue Analysis (2019-2030)

1.5 Public Relations (PR) Tools Market Development Status and Trends

1.5.1 Public Relations (PR) Tools Industry Development Status Analysis

1.5.2 Public Relations (PR) Tools Industry Development Trends Analysis

2 Public Relations (PR) Tools Market PESTEL Analysis

2.1 Political Factors Analysis

2.2 Economic Factors Analysis

2.3 Social Factors Analysis

2.4 Technological Factors Analysis

2.5 Environmental Factors Analysis

2.6 Legal Factors Analysis

3 Public Relations (PR) Tools Market Porter's Five Forces Analysis

3.1 Competitive Rivalry

3.2 Threat of New Entrants

3.3 Bargaining Power of Suppliers

3.4 Bargaining Power of Buyers

3.5 Threat of Substitutes

4 Global Public Relations (PR) Tools Market Analysis by Regions

4.1 Public Relations (PR) Tools Overall Market: 2023 VS 2024 VS 2030

4.2 Global Public Relations (PR) Tools Revenue and Forecast Analysis (2019-2030)

4.2.1 Global Public Relations (PR) Tools Revenue and Market Share by Region (2019-2024)

4.2.2 Global Public Relations (PR) Tools Revenue Forecast by Region (2025-2030)

5 Global Public Relations (PR) Tools Market Size by Type and Application

5.1 Global Public Relations (PR) Tools Market Size by Type

5.2 Global Public Relations (PR) Tools Market Size by Application

6 North America

6.1 North America Public Relations (PR) Tools Market Size and Growth Rate Analysis (2019-2030)

6.2 North America Key Manufacturers Analysis

6.3 North America Public Relations (PR) Tools Market Size by Type

6.4 North America Public Relations (PR) Tools Market Size by Application

6.5 North America Public Relations (PR) Tools Market Size by Country

6.5.1 US

6.5.2 Canada

7 Europe

7.1 Europe Public Relations (PR) Tools Market Size and Growth Rate Analysis (2019-2030)

7.2 Europe Key Manufacturers Analysis

7.3 Europe Public Relations (PR) Tools Market Size by Type

7.4 Europe Public Relations (PR) Tools Market Size by Application

7.5 Europe Public Relations (PR) Tools Market Size by Country

7.5.1 Germany

7.5.2 France

7.5.3 United Kingdom

7.5.4 Italy

7.5.5 Spain

7.5.6 Benelux

8 China

8.1 China Public Relations (PR) Tools Market Size and Growth Rate Analysis (2019-2030)

8.2 China Key Manufacturers Analysis

8.3 China Public Relations (PR) Tools Market Size by Type

8.4 China Public Relations (PR) Tools Market Size by Application

9 APAC (excl. China)

9.1 APAC (excl. China) Public Relations (PR) Tools Market Size and Growth Rate Analysis (2019-2030)

9.2 APAC (excl. China) Key Manufacturers Analysis

9.3 APAC (excl. China) Public Relations (PR) Tools Market Size by Type

9.4 APAC (excl. China) Public Relations (PR) Tools Market Size by Application

9.5 APAC (excl. China) Public Relations (PR) Tools Market Size by Country

9.5.1 Japan

9.5.2 South Korea

9.5.3 India

9.5.4 Australia

9.5.5 Indonesia

9.5.6 Vietnam

9.5.7 Malaysia

9.5.8 Thailand

10 Latin America

10.1 Latin America Public Relations (PR) Tools Market Size and Growth Rate Analysis (2019-2030)

10.2 Latin America Key Manufacturers Analysis

10.3 Latin America Public Relations (PR) Tools Market Size by Type

10.4 Latin America Public Relations (PR) Tools Market Size by Application

10.5 Latin America Public Relations (PR) Tools Market Size by Country

10.5.1 Mecixo

10.5.2 Brazil

11 Middle East & Africa

11.1 Middle East & Africa Public Relations (PR) Tools Market Size and Growth Rate Analysis (2019-2030)

11.2 Middle East & Africa Key Manufacturers Analysis

11.3 Middle East & Africa Public Relations (PR) Tools Market Size by Type

11.4 Middle East & Africa Public Relations (PR) Tools Market Size by Application

11.5 Middle East & Africa Public Relations (PR) Tools Market Size by Country

11.5.1 Saudi Arabia

11.5.2 South Africa

12 Market Competition by Manufacturers

12.1 Global Public Relations (PR) Tools Market Revenue by Key Manufacturers (2020-2024)

12.2 Public Relations (PR) Tools Competitive Landscape Analysis and Market Dynamic

12.2.1 Public Relations (PR) Tools Competitive Landscape Analysis

12.2.2 Global Key Manufacturers Headquarter and Key Area Sales

12.2.3 Market Dynamic

13 Key Companies Analysis

13.1 Outbrain

13.1.1 Outbrain Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.1.2 Outbrain Public Relations (PR) Tools Product Portfolio

13.1.3 Outbrain Public Relations (PR) Tools Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.2 Google

13.2.1 Google Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.2.2 Google Public Relations (PR) Tools Product Portfolio

13.2.3 Google Public Relations (PR) Tools Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.3 Business Wire

13.3.1 Business Wire Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.3.2 Business Wire Public Relations (PR) Tools Product Portfolio

13.3.3 Business Wire Public Relations (PR) Tools Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.4 Salesforce

13.4.1 Salesforce Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.4.2 Salesforce Public Relations (PR) Tools Product Portfolio

13.4.3 Salesforce Public Relations (PR) Tools Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.5 Meltwater

13.5.1 Meltwater Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.5.2 Meltwater Public Relations (PR) Tools Product Portfolio

13.5.3 Meltwater Public Relations (PR) Tools Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.6 Cision AB

13.6.1 Cision AB Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.6.2 Cision AB Public Relations (PR) Tools Product Portfolio

13.6.3 Cision AB Public Relations (PR) Tools Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.7 AirPR Software

13.7.1 AirPR Software Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.7.2 AirPR Software Public Relations (PR) Tools Product Portfolio

13.7.3 AirPR Software Public Relations (PR) Tools Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.8 IrisPR Software

13.8.1 IrisPR Software Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.8.2 IrisPR Software Public Relations (PR) Tools Product Portfolio

13.8.3 IrisPR Software Public Relations (PR) Tools Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.9 ISentia

13.9.1 ISentia Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.9.2 ISentia Public Relations (PR) Tools Product Portfolio

13.9.3 ISentia Public Relations (PR) Tools Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.10 Onalytica

13.10.1 Onalytica Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.10.2 Onalytica Public Relations (PR) Tools Product Portfolio

13.10.3 Onalytica Public Relations (PR) Tools Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.11 Prezly

13.11.1 Prezly Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.11.2 Prezly Public Relations (PR) Tools Product Portfolio

13.11.3 Prezly Public Relations (PR) Tools Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.12 IPR Software

13.12.1 IPR Software Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.12.2 IPR Software Public Relations (PR) Tools Product Portfolio

13.12.3 IPR Software Public Relations (PR) Tools Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.13 TrendKite

13.13.1 TrendKite Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.13.2 TrendKite Public Relations (PR) Tools Product Portfolio

13.13.3 TrendKite Public Relations (PR) Tools Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.14 Agility

13.14.1 Agility Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.14.2 Agility Public Relations (PR) Tools Product Portfolio

13.14.3 Agility Public Relations (PR) Tools Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

13.15 Red Wheat

13.15.1 Red Wheat Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

13.15.2 Red Wheat Public Relations (PR) Tools Product Portfolio

13.15.3 Red Wheat Public Relations (PR) Tools Market Data Analysis (Revenue, Gross Margin and Market Share) (2020-2024)

14 Industry Chain Analysis

14.1 Public Relations (PR) Tools Industry Chain Analysis

14.2 Public Relations (PR) Tools Industry Raw Material and Suppliers Analysis

14.2.1 Upstream Key Raw Material Supply Analysis

14.2.2 Raw Material Suppliers and Contact Information

14.3 Public Relations (PR) Tools Typical Downstream Customers

14.4 Public Relations (PR) Tools Sales Channel Analysis

15 Research Findings and Conclusion

16 Methodology and Data Source

16.1 Methodology/Research Approach

16.2 Research Scope

16.3 Benchmarks and Assumptions

16.4 Date Source

16.4.1 Primary Sources

16.4.2 Secondary Sources

16.5 Data Cross Validation

16.6 Disclaimer

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